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Search Engine Optimization For Dummies (For Dummies (Computers)) (Englisch) Taschenbuch – 6. Juni 2008


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‘This book does not disappoint…a worthy edition to any bookshelf.' (Goodreads.com, March 2011). -- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch .

Synopsis

Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy - that's what search engine optimization is all about. "Search Engine Optimization For Dummies" has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks. This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars.You'll discover how to: plan a search engine strategy; build pages that offer visibility; make your site rank high with the most important search engines; avoid things that search engines don't like (and tricks that might actually get your site penalized); use Google universal search, image search optimization, XML sitemaps, and more; choose the right keywords; track and measure your results; increase your exposure with shopping directories and retailers; boost your position with popular links and social networking sites; and, use pay-per-click in ways that get the most bang for your advertising buck.

"Search Engine Optimization For Dummies, 3rd Edition" also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you'll never need to fear search engines again!


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Amazon.com: 158 Rezensionen
148 von 154 Kunden fanden die folgende Rezension hilfreich
Not Necessarily for Dummies 20. April 2005
Von NicheGuy - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
I suppose with an average of 5-Stars my review ranking makes me the curmudgeon since I offer only 3-Stars. Dummies books many times become complicated because they flounder around instead of getting straight to the subject matter, this book is no exception. While offering a plethora of important and valuable information the writings start, stop and go back and forth too often. I was armed with a highlighter and notepad but found myself constantly referencing back and forth, forced to re-read passages to collect all the data important to optimize according to the authors recommendations.

An example is discussing topics, which engage the readers interest only to suddenly stop with, "More on this subject in Chapter X." Ok, so I put my highlighter down until later. This becomes frustrating. Discuss highlights in the book with an introduction and get to the point in one place, not later in several places. The checklist offered on the inside cover is a nice highlight and covering the topics once again in an introduction should be enough and will lead to less confusion.

As with all tech books, without any fault to the author, the subject matter becomes dated quickly. This is the case with SEO for Dummies but the basics offered are valuable as a starting point in optimizing your web site. Although keywords, content and reciprocal linking are stressed heavily, my own inadvertent experiment has shown content to actually be at least as valuable if not more important than incoming links for high-ranking sites. As an example, I have two web-blogs with Google rankings of 2 and 3 respectively which have virtually no incoming links only a lot of content. In these cases content proves extremely valuable. These blogs are relatively young.

The author makes an attempt to explain Googles algorithm but fails miserably to make a point, and serves no purpose in advancing SEO knowledge and very little is mentioned about the Google "Sandbox" which is the initial purgatory new sites are sent to while Google decides a web sites worthiness. Understanding the sandbox in extremely important so the Webmaster pro or amateur realizes page ranking comes with sweat equity and patience.

My largest disappointment came when visiting the authors web site which was not up to date and had several "dead links." At this writing his Google site ranking is 5/10, which is very good but one must practice what they preach and these instances were glaring errors. Another problem is the author spends time discounting the use of "Frames/Frameset" but his site uses frames as viewed in the source code. If they should be avoided why does his site contain them?

I recommend this book if purchased with a deep discount. Next thoroughly read and digest the research information at [...] and incorporate all your information and experience into a business plan using their template. In combination with SEO for Dummies your site will be enhanced for SEO and you'll have a deeper understanding of Google and other methods of SEO to increase site traffic as well as page ranking.
74 von 84 Kunden fanden die folgende Rezension hilfreich
Great Book 3. Februar 2005
Von J. F. Heinrich - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I am a neophyte in web design and have a tech person in another city who has just started doing web design. She designed our websites but was not up on optimazation, and I wasn't either. We both ordered the book and have now designed two websites using it.

The first searches fairly well but it wasn't being found at all until we used the suggestions/instructions from the book so it certainly helped.

The second site was designed using the suggestions for titles, descriptions and keywords. I also believe the designer used all of the other directions for other parts of the site. We are just trying to get the site recognized at this point.

I would have to say, at least for myself, we would have not known any of the "secrets" to getting recognized without using the book. I am confident over time we wil get both sites readily recognized by the engines. It does seem to be somewhat of a science and the book help a lot.

I personally highly recommend the book and I don't normally give out 5's for anything, a big help.
14 von 14 Kunden fanden die folgende Rezension hilfreich
Easy to understand- doesn't take forever to get the concepts 6. März 2006
Von Laura Kirkland - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
Thank you! A book that tells me exactly what SEO is AND confirms you don't have to be an IT certified whatever to figure it out. My clients want good search results, and from reading this book, I can now confidently design their pages to get just that.

Something I love about this book as well as all the Dummies books: As you go through the book, Peter tells you exactly what Chapter to go to for more on a certain point. You don't have to read this book from Front to Back- use it as a reference tool and learn as you go.

Easy to read and plenty of humor packed in to encourage you to continue learning, this gets a thumbs up!
13 von 13 Kunden fanden die folgende Rezension hilfreich
The right track 26. Juli 2004
Von Jeremy Morgan - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
While I am an experienced SEO, I figured I could glean some more tips off this. While I didn't get as much as I thought, I feel I must say, if I had this book 5 years ago, I would have learned faster, and would be better at it now. This book is gold and worth every penny.

I have found that there is more theory in this book than practical application. However, the theory presented is in my opinion the most solid approach to SEO, and it took me years to learn what this book has presented. It relies less on "tricks" and more on long term, solid strategies to get keep you successful for the long run. It isn't extremely technical, which makes it great for the beginner, but its not so basic that it can't be useful.

If you are in the least bit serious about being a webmaster, whether you have one site or many, this book needs to be on your shelf. The lessons taught in it will make it pay for itself almost instantly.
17 von 18 Kunden fanden die folgende Rezension hilfreich
LOVE this book! 18. August 2006
Von Beth Whitman - Veröffentlicht auf Amazon.com
Format: Taschenbuch
While in the process of working on my new website, I came across this book and ordered it right away based on other reviews. I was not disappointed. It's a must for anyone getting ready to launch a new site or anyone wanting to drive more traffic to their already built site. Even if you think you know a lot about keywords and SEO, this is an excellent buy. It did for me what a company specializing in SEO wanted to do for $8,000. I'm sure the SEO company would have provided an excellent service, but by reading this book, I've learned how to do it myself and will now know how to tweak my site in the future.
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