Kurzbeschreibung
The ideal introductory reference on salesforce.com—now fully updated throughout!
As the global leader in on-demand customer relationship management (CRM), salesforce.com helps companies all over the world manage their sales, marketing, and customer service and support operations. Written by two salesforce.com insiders, this straightforward introduction clearly explains how to organize contacts, log activities with contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more.
- Walks you through the benefits and capabilities of the world’s most popular customer relationship management (CRM) software—salesforce.com
- Covers the latest enhancements to salesforce.com and explains how to choose the right edition of salesforce.com to suit your business needs
- Details how to personalize your system, manage accounts, develop contacts, manage activities, track products, calculate forecasts, drive demand, utilize service and support, and more
- Addresses extending salesforce.com beyond CRM as well as migrating and managing your data
Get started solving common sales, marketing, client, and customer service challenges with salesforce.com—and make your business a force to be reckoned with!
Synopsis
Ready to start solving business challenges with CRM (Customer Relationship Management) software? Interested in the latest enhancements and updates to Salesforce.com? "Salesforce.com For Dummies, 3rd Edition", has just what you need! Salesforce.com is like an assistant for your sales, customer service, and marketing efforts - one that never takes a day off and never asks for a raise. Because it's an Internet service, you sign up and log in through a browser, and it's immediately available."Salesforce.com For Dummies, 3rd Edition" shows you how to choose the right edition of Salesforce.com, and then how to use it to: prospect, manage accounts, develop contacts, and calculate forecasts; manage your customers and your teams, and close more business; analyze, migrate, and maintain your data; track and resolve customer service issues; generate and pursue more sales leads and boost your revenue; use Salesforce with Google AdWords and manage your Internet marketing; integrate Salesforce.com with ERP applications for greater value; make sales data available to sales reps, managers, and executives; and, follow the sales process from lead to close and see how to maximize your productivity.You already know how competitive business is today, so there's no time to lose! "Salesforce.com For Dummies, 3rd Edition" gets you going with this all-important CRM technology right away.
