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Salesforce.com For Dummies
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The ideal introductory reference on salesforce.com--now fully updated throughout!
As the global leader in on-demand customer relationship management (CRM), salesforce.com helps companies all over the world manage their sales, marketing, and customer service and support operations. Written by two salesforce.com insiders, this straightforward introduction clearly explains how to organize contacts, log activities with contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more.
* Walks you through the benefits and capabilities of the world's most popular customer relationship management (CRM) software--salesforce.com
* Covers the latest enhancements to salesforce.com and explains how to choose the right edition of salesforce.com to suit your business needs
* Details how to personalize your system, manage accounts, develop contacts, manage activities, track products, calculate forecasts, drive demand, utilize service and support, and more
* Addresses extending salesforce.com beyond CRM as well as migrating and managing your data
Get started solving common sales, marketing, client, and customer service challenges with salesforce.com--and make your business a force to be reckoned with!
As the global leader in on-demand customer relationship management (CRM), salesforce.com helps companies all over the world manage their sales, marketing, and customer service and support operations. Written by two salesforce.com insiders, this straightforward introduction clearly explains how to organize contacts, log activities with contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more.
* Walks you through the benefits and capabilities of the world's most popular customer relationship management (CRM) software--salesforce.com
* Covers the latest enhancements to salesforce.com and explains how to choose the right edition of salesforce.com to suit your business needs
* Details how to personalize your system, manage accounts, develop contacts, manage activities, track products, calculate forecasts, drive demand, utilize service and support, and more
* Addresses extending salesforce.com beyond CRM as well as migrating and managing your data
Get started solving common sales, marketing, client, and customer service challenges with salesforce.com--and make your business a force to be reckoned with!
Buchrückseite
Close deals faster, gain real-time visibility into sales, and collaborate instantly -- with Salesforce.com!
What value do you put on your customer and partner relationships? If you're a sales rep, it's your livelihood. And if you're in management, your partner and customer base are your most valuable assets. What if you had a tool that could truly help you manage your partners and customers? That tool is Salesforce.com, and here's your guide to putting its power to work for you.
* Get your head in the clouds -- understand salesforce.com's Sales Cloud and Service Cloud and how to use its Web-based tools
* Collaborate with Chatter -- use Chatter to get sales, marketing, and support departments communicating in new ways
* Track your customers and partners -- use Salesforce to manage your existing business relationships as well as those with key prospects
* Be a rainmaker with Sales Cloud -- track sales from lead to close, and team Salesforce with Google AdWords to maximize your marketing
* Be a hero with Service Cloud -- delight your customers by delivering fast and accurate support
* Measure your performance -- enable sales reps, managers, and executives to see and analyze the data
* Design your own solution -- customize Salesforce with Force.com to meet your needs and objectives
Open the book and find:
* Advice on navigating and personalizing salesforce.com
* How to track leads, accounts, contacts, and opportunities
* Tips for collaborating with Chatter
* Secrets for improving marketing campaigns
* Steps for creating quotes with products and price books
* Solutions for managing cases with the Service Cloud
* Keys to driving more productivity
* Ways to customize Salesforce with Force.com
Learn to:
* Solve business challenges, drive sales, and deliver superior customer service
* Use Chatter to collaborate with colleagues and solve issues faster
* Manage accounts, develop contacts, and coordinate activities
* Prospect leads, track opportunities, and drive demand with campaigns
What value do you put on your customer and partner relationships? If you're a sales rep, it's your livelihood. And if you're in management, your partner and customer base are your most valuable assets. What if you had a tool that could truly help you manage your partners and customers? That tool is Salesforce.com, and here's your guide to putting its power to work for you.
* Get your head in the clouds -- understand salesforce.com's Sales Cloud and Service Cloud and how to use its Web-based tools
* Collaborate with Chatter -- use Chatter to get sales, marketing, and support departments communicating in new ways
* Track your customers and partners -- use Salesforce to manage your existing business relationships as well as those with key prospects
* Be a rainmaker with Sales Cloud -- track sales from lead to close, and team Salesforce with Google AdWords to maximize your marketing
* Be a hero with Service Cloud -- delight your customers by delivering fast and accurate support
* Measure your performance -- enable sales reps, managers, and executives to see and analyze the data
* Design your own solution -- customize Salesforce with Force.com to meet your needs and objectives
Open the book and find:
* Advice on navigating and personalizing salesforce.com
* How to track leads, accounts, contacts, and opportunities
* Tips for collaborating with Chatter
* Secrets for improving marketing campaigns
* Steps for creating quotes with products and price books
* Solutions for managing cases with the Service Cloud
* Keys to driving more productivity
* Ways to customize Salesforce with Force.com
Learn to:
* Solve business challenges, drive sales, and deliver superior customer service
* Use Chatter to collaborate with colleagues and solve issues faster
* Manage accounts, develop contacts, and coordinate activities
* Prospect leads, track opportunities, and drive demand with campaigns
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In diesem Buch
(Mehr dazu)
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
0 von 2 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
Dieses Buch ist sehr hilfreich, wenn man anfangen muss mit Salesforce zu arbeiten. Kann ich wirklich empfehlen, leider gibt es dies nur in englischer Sprache, was aber kein Prooblem sein dürfte wenn man Englisch kann.
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com:
17 Rezensionen
20 von 21 Kunden fanden die folgende Rezension hilfreich
Great help for the new user.
22. September 2005
Format:Taschenbuch
I purchased several copies of the book for my sales team whose technical proficiency was across the board. While all of the material is covered in the online help available from Salesforce.com, several team members felt much more comfortable with a book that they could hold. It is a great help in getting all of the team members to use the same nomenclature which is the first step in any sales "methodology" becoming effective.
Those wishing a deeper dive, should look at the author's other books targeted towards a more advanced and technical audience.
Those wishing a deeper dive, should look at the author's other books targeted towards a more advanced and technical audience.
14 von 17 Kunden fanden die folgende Rezension hilfreich
Wouldn't recommend the Kindle Edition
9. Februar 2008
Format:Kindle Edition
If you're considering this title in the Kindle edition - think twice. There are numerous screenshots which are simply too small to read. Text can be enlarged on the Kindle, but images cannot. Stick with the paper edition.
21 von 27 Kunden fanden die folgende Rezension hilfreich
Dumming it down for an admitted dummy
6. Februar 2005
Format:Taschenbuch
As a new user to the CRM program, Salesforce.com, I was overwhelmed by the amount of information presented on the website. My first thought was, "I wish somebody would writed a "Dummy" book for the program. I was pleasantly surprised to find out that it was being released and ordered my copy immediately. I received my copy shortly and began reading and applying the data presented in the book.
While I will continue to avail myself of the training presented on the Salesforce.com site, the presentation of the data in Salesforce.com for Dummies has given my use of the program a real kick-start.
The writer (Mr. Wong), has written this book for users of the program, not for computer programmers. The data is laid out in concise, easy-to-understand terms which even "sales-types" like myself can understand. Applying the suggestions in the chapter on customization has saved me hours of "hair-pulling" work.
I will continue to reference this book and will make it required reading for all those in my company using Salesforce.com. It makes a great CRM program even better, because we will now be able to use all of the features, rather than a few basic one.
While I will continue to avail myself of the training presented on the Salesforce.com site, the presentation of the data in Salesforce.com for Dummies has given my use of the program a real kick-start.
The writer (Mr. Wong), has written this book for users of the program, not for computer programmers. The data is laid out in concise, easy-to-understand terms which even "sales-types" like myself can understand. Applying the suggestions in the chapter on customization has saved me hours of "hair-pulling" work.
I will continue to reference this book and will make it required reading for all those in my company using Salesforce.com. It makes a great CRM program even better, because we will now be able to use all of the features, rather than a few basic one.
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