- Taschenbuch: 144 Seiten
- Verlag: Swordfish Communications (1. Januar 2008)
- Sprache: Englisch
- ISBN-10: 0974195537
- ISBN-13: 978-0974195537
- Größe und/oder Gewicht: 22,9 x 15,2 x 0,8 cm
- Amazon Bestseller-Rang: Nr. 1.821.392 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Produktbeschreibungen
Kurzbeschreibung
Are you considering a sales or marketing career in the technology sector? Whether you're an undergraduate seeking an internship, a recent college graduate looking for your first job, an experienced professional considering a career change into the tech sector, someone already working for a technology company but interested in learning about other career options, or even if you're just curious what all these tech people do for a living, this book is for you. While there are plenty of books that will help you land a job -- how to write a resume, how to interview, and so on - this is the first book that actually defines in detail what those sales and marketing positions with tech companies are all about. It will help you decode tech industry jargon and navigate the confusing maze of tech company sales and marketing positions so that you can pinpoint the role that is right for you. Inside the book, you will learn about the 15 most common Sales and Marketing roles in tech companies, what individuals in each of these roles do day-to-day, the most important skills for each position, typical career paths for each role, and the hierarchy of job titles.
Synopsis
Are you considering a sales or marketing career in the technology sector? Whether you're an undergraduate seeking an internship, a recent college graduate looking for your first job, an experienced professional considering a career change into the tech sector, someone already working for a technology company but interested in learning about other career options, or even if you're just curious what all these tech people do for a living, this book is for you. While there are plenty of books that will help you land a job -- how to write a resume, how to interview, and so on - this is the first book that actually defines in detail what those sales and marketing positions with tech companies are all about. It will help you decode tech industry jargon and navigate the confusing maze of tech company sales and marketing positions so that you can pinpoint the role that is right for you. Inside the book, you will learn about the 15 most common Sales and Marketing roles in tech companies, what individuals in each of these roles do day-to-day, the most important skills for each position, typical career paths for each role, and the hierarchy of job titles.
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7 Rezensionen
Helps you look under-the-hood on some of S&M jobs
18. Januar 2009
Format:Taschenbuch
This book is written with a clear objective: to help people get a perspective on sales and marketing jobs in the tech sector. The author recalls his personal experience of finding a marketing internship during his MBA and how that experience motivated him to write this book to clarify/de-mystify some of the details. For someone like me who didn't know much about S&M jobs, I found this book very useful as it gave me a good idea of the various roles in an S&M organization. What is Product Management? What is Business Development? Why are some sales folks called Executives? You will find answers to such questions in this book. It also tries to explain what sorts of personalities will thrive in a particular role, which is quite important to know if you are considering a move. Overall an informative book.
Excellent book
27. November 2008
Format:Taschenbuch
I was looking for a book that would help me transition into a tech marketing role and this book is great. Unlike other general career guides, such as Vault, this book is very informative and specific when it comes to careers in the tech sector. Obviously, the author is very knowledgeable and knows what he is talking about. He goes over each marketing role and explains what skills and education background is needed for each one.
A GREAT read--helped me land my job!
5. November 2008
Format:Taschenbuch
This was a great read. Not only is every section specialized (for that morning pre-interview brush up at Starbucks downtown), but you come away with a really great understanding of Sales and Marketing. The language was very reader-friendly, and non-intimidating, like some sales books. I found it very applicable to the interview process and just knowing what the heck I was talking about! A very valuable tool especially if you're new to sales and marketing like me--but even if you're not, I feel like it would be a great book to read. Awesome!
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