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SEO Warrior [Englisch] [Taschenbuch]

John I Jerkovic
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Kurzbeschreibung

28. Dezember 2009
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques. * Create compelling sites with SEO that can stand the test of time * Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world * Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to * Learn what makes search engines tick by utilizing custom scripts * Analyze your site to see how it measures up to the competition

Produktinformation

  • Taschenbuch: 494 Seiten
  • Verlag: O'Reilly & Associates; Auflage: 1 (28. Dezember 2009)
  • Sprache: Englisch
  • ISBN-10: 059615707X
  • ISBN-13: 978-0596157074
  • Größe und/oder Gewicht: 3 x 17,5 x 23 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: Nr. 128.982 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

Produktbeschreibungen

Über den Autor und weitere Mitwirkende

John I. Jerkovic has been amused and fascinated by technology and the internet since its earliest days. He earned his degree in Computer and Electrical engineering from Ryerson Polytechnic University in addition to designations including: SCWCD, SCJP, PMP and etc. which have taken him to numerous cities and companies across both Canada and the United States. It was when creating an international web hosting business from scratch that he became fascinated by Search Engine technology with all its mysteries and nuances. At present, John lives in Toronto, Canada with his wife and three young children; and is working at Dundee Wealth Mutual Funds Co. Some of his latest projects include solution architecture and integration of Google's search appliances into existing enterprise Java EE and .Net applications.

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In diesem Buch (Mehr dazu)
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
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5.0 von 5 Sternen
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Format:Kindle Edition
Selbst nach einigen Jahren im Webdesign konnte mir dieses Buch noch einige nützliche Tips vermitteln, nach denen man in blogs oder auf seo-websiten lange suchen muss. Das Buch lässt sich gut lesen, und auch wenn man sich eigentlich schon mit der Suchmaschinenoptimierung auskennt hat es doch gutgetan, einmal zusammenhängend alles zu lesen.
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Amazon.com: 4.6 von 5 Sternen  11 Rezensionen
10 von 10 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Excellent Book for Webmasters, Which Teaches You Everything About SEO 15. Januar 2010
Von Randall Degges - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
I just finished reading SEO Warrior today. I'm a professional developer (mostly systems engineering in C, python, and java), but I dabble in best-practices web design on my spare time for fun. I picked up a copy of this book as I've heard a lot about "SEO" in the industry, but wasn't sure whether or not it was something real, or just a buzz word.

The author of this book, John I. Jerkovic does an excellent job not only detailing exactly how SEO works, but also why it works, what is good, and what is bad. The book starts out by proving certain SEO elements are legitimate, by using some perl program to perform a large amount of searches for popular keywords, then compare HTML elements of the top ranked sites to see what they have in common (keyword density, title element, meta tags, etc.) In my opinion, this alone was worth the money, as it clearly shows by real-world example, that SEO does work, and proves what elements are more important than others.

The material covered is very thorough (and at times, a bit too wordy), and will leave you with no questions unanswered. The author covers:

- tools to help you test your websites for SEO
- how to use google, yahoo, and bing searches to look for competitors
- how to use google, yahoo, and bing optimizations elements in your HTML pages to promote "organic SEO"
- how to avoid search engine spam
- how the nofollow attribute works
- how to create a sitemap
- how to write a robots.txt file
- where to look for relevant information on SEO
- how to use advertising to your advantage
- how to get money by showing ads on your website
- how to find and detect blackhat SEO
- how to use social media sites (twitter, facebook, etc.) to establish your brand

and a good deal of other topic.

The book is a bit thick, coming in at around 400 pages of content, but has quite a few diagrams illustrating google, yahoo, and bing webmaster tools (among other things), which take up ~5 -> 10% of the total pages. It is a very easy read, not very heavy on coding, but also not too high level.

I'd recommend this book to anyone who does web design themselves, and is interested in making their pages popular, but doesn't really know anything about SEO. The book teaches you everything you'll need to know, and takes you from nothing to everything in a few days.
4 von 4 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Immensely valuable despite the PHP 19. Januar 2011
Von Alexander Kine - Veröffentlicht auf Amazon.com
Format:Taschenbuch
John Jerkovic's SEO Warrior is immensely valuable, albeit burdened with too much do-it-yourself PHP code. Free toolbars from SEObook, SEOmoz and Chris Pederick implement many of the same features described in the PHP examples. Regardless, his explanation of external ranking factors opens most websites to new levels of optimization and success.

Strong chapters:
* The big picture,
* Internal ranking factors,
* External ranking factors,
* Search engine traps,
* Keyword research (excellent worksheets),
* Competitor research and analysis,
* Content considerations,
* Search engine spam.

Weak chapters:
* Google Webmaster Tools and Google Analytics,
* Social networking phenomenon,
* Search engine marketing.

Score:
4 stars: Overall
5 stars: Benefits and outcomes can be immediate
5 stars: New information, especially external ranking factors
1 star: Too much do-it-yourself PHP code
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Excellent SEO book 13. April 2010
Von Jonny Frank - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
Excellent overview of SEO. The author touches on all areas related to SEO, not always in great detail which is understandable as some topics could warrant their own book but he covers enough of each to give you a thorough understanding. Please be advised that all the code script examples are opensource based, php primarily. If you are a ASP.NET, C# app builder they won't help you that much but the general idea is communicated through the examples which you can figure out in your language of choice. A must book for your SEO collection.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Comprehensive SEO Guide 17. Juni 2011
Von Elizabeth Musgrove - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Verifizierter Kauf
As a new entrepreneur in e-commerce, I found this book an excellent and thorough guide to SEO. The book has some very technical information and coding tips combined with some helpful information about marketing. Even though I am not a coder, it was important for me to get a basic understanding of the technical "musts" for my site. This book gave me that understanding and pointed me in the direction of other information to pursue. Very well written and easy to read and understand - even if you're not a techie.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A top pick 11. Februar 2010
Von Midwest Book Review - Veröffentlicht auf Amazon.com
Format:Taschenbuch
John I. Jerkovic's SEO WARRIOR is for any library strong in web design, teaching about web search engine marketing practices such as Google AdWords, and how to use social networking to increase visibility. From creating sites with SEO to using keyword research to find terms to reach an audience, this is a top pick.
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