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One thing that sets this book apart from many of the other after-market SAS books for beginners is that it gives some nice hints as to how to write efficient SAS code, which quickly becomes important when you are dealing with large data sets.
Overall, the book is nicely organized, and well-suited to being used as a reference after you read it. It belongs on the desk of every beginning to intermediate SAS programmer. (If you are a true beginner, you might want to start with Delwiche and Slaughter's "The Little SAS Book: A Primer" for a completely painless introduction to the SAS system.)
For just about everyone else, this book is simply too simple. I'm not a SAS guru by any means, but there was absolutely nothing in here that I hadn't already picked up in a few months of playing around with SAS.
Two other books I'd recommend for peolpe who need any kind of depth would be "Applied Statistics and the SAS Programming Language" (by Cody and Smith) and "SAS Applications Programming" (by Dilorio).
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