Robin Williams introduced design and typographic principles to legions of readers with her Non-Designer's book series. Now, writing in her clear and accessible style, she takes readers to the next level of design with practical lessons in composition, visual impact, and problem-solving. This book is divided into three parts. The first section of the book tackles basic design theory, including visual metaphors, different approaches to a concept, and how to avoid overdesign. The next two sections cover design basics and examples of specific projects, such as business cards, ads, presentations and brochures, all with "before" and "after" examples. Hundreds of examples of real-life designers' works are included to serve as inspiration for readers, as well as specific reasons why certain design features work and others don't. Robin Williams Design Workshop is the ideal book for the hundreds of thousands of readers who learned design basics from Robin Williams and are now ready to advance to the next level.
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If you just stumbled into design, maybe via a hobby that grew into a career, and you want to improve your work without having to enroll in a degree program, this book can bridge some of the gaps in your acumen. Not really a primer on basic facts, Design Workshop is more like a guide to style.
The first chapter quizzes readers on mostly technical, basic details of design (like dpi), all of which can be found in Williams's previous publications (for example, The Non-Designer's Design Book). Readers will be dismayed, possibly annoyed, that the quiz answers are not provided. Even if not knowing the answers means that you need remedial help, it feels like a bit of a tease.
The next chapters show how to use stock images, or your own images, to increase the visual impact of your piece (basically through an increase in contrast). The best part of this section, and the book as a whole, is the "before-and-after" approach in the examples; they're like a series of makeovers. The captions effectively describe what was changed in the image, and how it improved the design.
The book applies a similar set of makeovers to various types of design projects: logos, forms, newsletters, tables of contents, etc. In the final section, seven designers, including coauthor Tollett, break down the process that they went through on a job of their own.
Self-taught graphic designers probably would make the best audience for this book, but designers who are of their own "school of thought" might find fault with some of the tenets that are put forth. Graphic design by nature is a subjective enterprise--at the mercy of "styles." What you get in this book is more of a "desktop-publisher style" (many of the drawings are clip art, for example). There's a lack of sophistication in the design of the book, as well as in the illustrations of posters, letterheads, advertisements, and other applications that are used as examples. On the other hand, this same open, naive look gives the book an inviting appeal, and makes it perhaps a bit less daunting than style guides, such as Robert Bringhurst's The Elements of Typographic Style, that are intended for die-hard professionals. --Angelynn Grant
Topics covered:
Style advice for design projects, including:
- Logos
- Business cards and letterhead
- Invoices and forms
- Advertising
- Billboards
- Web sites
- Tables of contents and indices
- Newsletters and brochures
- Flyers
Synopsis
Robin Williams introduced design and typographic principles to legions of readers with her Non-Designer's book series. Now, writing in her clear and accessible style, she takes readers to the next level of design with practical lessons in composition, visual impact, and problem-solving. This book is divided into three parts. The first section of the book tackles basic design theory, including visual metaphors, different approaches to a concept, and how to avoid overdesign. The next two sections cover design basics and examples of specific projects, such as business cards, ads, presentations and brochures, all with "before" and "after" examples. Hundreds of examples of real-life designers' works are included to serve as inspiration for readers, as well as specific reasons why certain design features work and others don't. Robin Williams Design Workshop is the ideal book for the hundreds of thousands of readers who learned design basics from Robin Williams and are now ready to advance to the next level.
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Non-designers get another boost!
7. November 2001
Von R. Stephen Gracey
- Veröffentlicht auf Amazon.com
Format:Taschenbuch
As a self-taught, working graphic designer, I am indebted once again to Robin Williams' clear, principle-based teaching approach. Having become her fan through the "Non-Designer" book series, I found this one the best help yet.
Williams gives us more principles of sound design, which she then shows at work through a series of daily applications--letterhead, web sites, brochures, etc. She uses the principles in example after example, explaining why they are examples of good or blah design. I return to her examples again and again for simple ideas to juice up my non-profit communications and raise my customers' expectations of visual communication.
Snazzy pictures, lots of ideas, and comforting encouragement all make this one an essential part of my reference library.
38 von 39 Kunden fanden die folgende Rezension hilfreich
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Great learning experience
1. Mai 2001
Von Ein Kunde
- Veröffentlicht auf Amazon.com
Format:Taschenbuch
I am not a graphics artist nor an art student. I needed some ideas for a project and this book came in very handy. I learned a lot from "The Non-Designer's Design Book" by the same author and when I saw this book, I just had to get it. It is one of my best investments yet. I love learning new things and this book opened my eyes to many aspects of design.
At first, I was almost going to give up and hand over the project to a professional but after reading the book, I found many helpful ideas and was inspired to give it a try on my own. I produced a flyer, a Flash presentation, a product logo and a report layout and cover based on the lessons from these two books. I will not claim that they are works of art but many friends and clients have complemented on the outcome. Some of my clients even thought that I had had them professionally done.
Although there are others who will say that some of us just has the flair for designing, I don't think I would have been able to do all that without the help of these two books. For those of you who wish to create artwork for print, I would recommend starting with "The Non-Designer's Design Book" and then advancing to this book. Also check out some other books by the same publisher mentioned in the introductory chapter of this book.
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Good Reference
8. März 2001
Von Frank Sinkavich
- Veröffentlicht auf Amazon.com
Format:Taschenbuch
Robin Williams Design Workshop is a well written text that contains a lot of valuable information for both beginners and those already familiar with desk top publishing. Design Workshop gives you some new ways to look at things, including many good examples that demonstrate concepts discussed in the text. Design Workshop is directed at those who have some existing knowledge on the areas of typography, graphics, and layout software. However, she presents short quizzes that allow you to test your knowledge and if you feel the need, she also provides references where the information can be found. I do a lot of advertising layouts in addition to a quarterly newsletter that will benefit from the information and ideas discussed in the book. Robin Williams Design Workshop is the kind of a book you will read more than once-a good reference.
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