From Publishers Weekly
Each time out, Boyle ( World's End ; East Is East ) aims for a new target, and this time he has hit the bull's - eye. Wellville is a rich plumcake of a book, full of ripely conceived characters, satire both broad and bitter, beautifully integrated period atmosphere and writing that is colorful but considered. Set in Battle Creek, Mich., in the early years of the century, it evokes the days of C. W. Post and Will Kellogg, when fortunes were being made and lost in the national rage for the new breakfast cereals. Will's brother, John Harvey Kellogg, was an early diet devotee; to his hugely successful Battle Creek Spa came the flower of American business and society to trim their waistlines, work out and eat the kind of healthy, tasteless foods sadly recognizable to any weight watcher today. Kellogg, a showman par excellence, ran it like a small but ruthless dictatorship. Among his clients the winter of 1907, in Boyle's fictionalized account, are Will and Eleanor Lightbody, he a decent man wasting away at the urging of his fanatical wife; among the hopefuls struggling to make their names in the cereals business is engaging young ne'er-do-well Charles Ossining. How all their paths cross, how Will saves his ghastly marriage and Charles almost goes to jail but is rescued at the 11th hour and ultimately makes his pile: Boyle has woven all this into a tale told with the broad humanism and compassionate eye of a great 19th-century novelist. Truth and fiction are invisibly blended in Boyle's splendid novel, in which a loving concern for the innocent at heart touchingly prevails. 100,000 first printing; $100,000 ad/promo; film rights to Alan Parker/Beacon Pictures; first serial to Rolling Stone; author tour; BOMC selection.
Copyright 1993 Reed Business Information, Inc.
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From Kirkus Reviews
In his fifth novel (East is East, 1990, etc.), one of America's most exuberant satirists takes on the national obsession with health and nutritional fads. It's a perfect fit. Battle Creek, Michigan, 1907, breakfast-food capital of the US. C.W. Post (Grape-Nuts) and the Kellogg brothers have already made their fortunes, but there's still a gold rush atmosphere in town. The inventor of the corn flake, Dr. John Harvey Kellogg, a preening martinet, now devotes himself to his Sanitarium (``luxury hotel, hospital and spa all rolled into one''), where he denounces meat-eating, enforces a five-enema-a-day regimen, and keeps his wealthy patients busy with such wacky treatments as the sinusoidal bath. Two of those patients are Will and Eleanor Lightbody of Peterskill, New York. While Eleanor talks up the San with fanatical zeal, the skeptical Will, struggling miserably with the cardboard food and fatuous pieties of his fellow-diners, is as lonely as Winston Smith in 1984. Another New York arrival, engaging young hustler Charlie Ossining, is in town to start his own breakfast- food company with partner Bender. What follows is a weave of satire and melodrama and three storylines: the lurid struggle-to-the-death between the Doctor and his outcast son George (the only one of 42 adopted kids to invalidate Kellogg's child-rearing principles); the equally melodramatic vicissitudes of Charlie; and the Lightbodys' marital drama, which climaxes when Will regains his sense of self and rescues Eleanor from the womb-manipulator Spitzvogel. Any raggedness is more than compensated for by Boyle's Dickensian eye for the grotesque and his formidable narrative power; most fittingly, for a book about the body, Boyle is one of those gloriously physical writers who can describe a simple walk on a cold night in a way that makes your blood tingle. Big, smart, exciting, and often wildly funny. (First printing of 100,000; first serial to Rolling Stone; film rights to Alan Parker) --
Copyright ©1993, Kirkus Associates, LP. All rights reserved.
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