I Am Right, You Are Wrong is THE classic work about choice in business and in life from world-renowned writer and philosopher Edward de Bono. Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. Ultimately, there must be a winner and a loser. In I Am Right,You Are Wrong, lateral-thinking guru Edward de Bono challenges this 'rock logic' of rigid categories and point-scoring arguments which is both destructive and exhausting. Instead he reveals how we can all be winners. Clearer perception is the key to constructive thinking and more open-minded creativity. In overturning conventional wisdom, Edward de Bono will help you to become a better thinker and decision maker. 'An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought' Sir Richard Branson Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind. Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity. www.edwdebono.com
| ||||||||||||||||||
Kurzbeschreibung
Wird oft zusammen gekauft
Produktinformation
Möchten Sie die Produktinformationen aktualisieren oder Feedback zu den Produktabbildungen geben?
Ist der Verkauf dieses Produkts für Sie nicht akzeptabel? |
Mehr über den Autor
Entdecken Sie Bücher, lesen Sie über Autoren und mehr
Produktbeschreibungen
Synopsis
In this book, Dr Edward de Bono, who is well-known worldwide for his origination of lateral thinking, puts forward a direct challenge to what he calls the 'rock logic' of Western thought. Rock logic is based on rigid categories, absolutes, argument and adversarial point scoring. Edward de Bono believes that this thinking cannot solve our problems. Instead of rock logic, he proposes the water logic of perception. Drawing on our understanding of the brain as a self-organizing information system, Dr de Bono shows that perception is the key to more constructive thinking and creativity. Here, in this brilliantly argued assault on outmoded thought patterns, he calls for nothing less than a New Renaissance.
-- Dieser Text bezieht sich auf eine andere Ausgabe:
Taschenbuch
.
Über den Autor
Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind. Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin. www.edwdebono.com
Welche anderen Artikel kaufen Kunden, nachdem sie diesen Artikel angesehen haben?
In diesem Buch
(Mehr dazu)
Eine digitale Version dieses Buchs im Kindle-Shop verkaufen
Wenn Sie ein Verleger oder Autor sind und die digitalen Rechte an einem Buch haben, können Sie die digitale Version des Buchs in unserem Kindle-Shop verkaufen.
Weitere Informationen
Kundenrezensionen
Die hilfreichsten Kundenrezensionen
Von Zoyd Farrell
Format:Taschenbuch
Perhaps I have read too many book dealing with similar topics but I found this book "underwhelming". This book lacks substance; focusing more on pseudo-academic referencing and plugs for the author's other books, workshops, and CDs. Perhaps if he were truly blazing new ground this might be acceptable. Unfortunately much of the information is "old hat" if you have read the far superior "How real is real?" by Paul Warzlawick, "Quantum Consciousness" by Stephen Wholinsky, or even the works of Robert Anton Wilson (Fiction or Non-Fiction). That said, the best part of the book, in my opinion, was his explorations and anecdotes about humor. In the end, unless you are a nut for this subject or looking for a second tier reference I would try other books. I freely admit that I have not read Edward De Bono's other works and would still consider reading them after a good browsing to make sure they do not resemble this book. Sorry Edward; nice concept but poor execution.
Format:Taschenbuch
After reading a number of books on critical thinking, this book came along at the right time. The author shows the importance of the kind of thinking that generates new ideas. And, while these new ideas are subject to critical thinking, it takes a very different kind of thinking to create them.
I was disappointed with the relative lack of tools to use in what the author refers to as "lateral thinking." While the tools were not the subject of this book, I believe the author could have included a number of the tools he uses and teaches. (I felt as if the author chose to omit the tools just so that readers would need to buy one of his other books to get that information.)
A worthwhile read.
Von Peter A. Farrell
Format:Taschenbuch
If you're interested in learning what the brain does without having to memorize lists of neurotransmitters and sections of neo-cortex, this is the book for you. De Bono is a genius at making a complex subject completely accessible to the average reader. For example, he avoids involved anatomical terminology altogether by using the metaphor of an octopus in place of a neuron. Learning how the brain works by imagining a beach full of glowing, smelly octopuses is a more efficient mnemonic device than a dry, "scientific" treatment. The rest of the book addresses the problems we humans have in trying to deal with everything "logically" without real logical tools, and thinking that everything can be "solved" through language, analysis, and confrontation. My way of thinking was enriched by De Bono's introduction of paradox, humor, and intuition to provoke creative thinking. And he takes on more than a few of philosophy's sacred cows while he's at it. The idea of "catchment" as a model of our automatic compartmentalization of new data is alone worth the price of the book.
Möchten Sie weitere Rezensionen zu diesem Artikel anzeigen?
›
Gehen Sie zu Amazon.com, um alle 17 Rezensionen zu sehen
3.6 von 5 Sternen
Waren diese Rezensionen hilfreich?
Wir wollen von Ihnen hören.
Kunden diskutieren
|
Das Forum zu diesem Produkt
Fragen stellen, Meinungen austauschen, Einblicke gewinnen Aktive Diskussionen in ähnlichen Foren
Kundendiskussionen durchsuchen
|
Ähnliche Foren
|
||||||||||||||||||||||||||||||||||
Lieblingslisten
Ähnliche Artikel finden
Ihr Kommentar
Möchten Sie die Produktinformationen aktualisieren oder Feedback zu den Produktabbildungen geben?
|
