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Riding the Waves of Culture: Understanding Diversity in Global Business 2/E: 2nd Edition: Understanding Cultural Diversity in Global Business [Englisch] [Gebundene Ausgabe]

Fons Trompenaars , Alfons Trompenaars , Trompenaars Fons
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Preface to the Second Edition 1 An Introduction to Culture The impact of culture on business How proven formulas can give the wrong result Culture is the way in which people solve problems The basis of cultural differences Structure of the book 2 The One Best Way of Organizing Does Not Exist What the gurus tell us Neglect of culture in action Culture as a side dish? An alternative approach Summary 3 The Meaning of Culture The concept of culture The layers of culture Culture directs our actions Culture as a "normal distribution" Cultures vary in solutions to common problems and dilemmas Summary 4 Relationships and Rules The universal versus the particular Universalist versus particularist orientations in different countries Universalism versus perticularism in international business Reconciling universalism and particularism Test yourself Practical tips for doing business in universalist and particularist cultures 5 The Group and the Individual Concepts of individualism and communitarianism Does modernization imply individualism? Which community? Is individualism a corporate requirement? Individualism versus communitarianism in international business Individualism, communitarianism and motivation Differences in organizational structure Reconciling individualism and communitarianism Test yourself Practical tips for doing business in individualist and communitarian cultures 6 Feelings and Relationships Affective versus neutral cultures Degrees of affectivity in different cultures Intercultural communication Reconciling neutral and affective cultures Test yourself Practical tips for doing business in neutral and affective cultures 7 How Far We Get Involved Specific versus diffuse cultures Negotiating the specific-diffuse cultural divide The effect of specific-diffuse orientation on business The mix of emotion and involvement Reconciling specific-diffuse cultures Test yourself Practical tips for doing business in specific and diffuse cultures 8 How We Accord Status Status-by-achievement and economic development Ascription and performance Achievement- and ascription-oriented cultures' negotiations Towards reconciliation Test yourself Practical tips for doing business in ascription- and achievement-oriented cultures 9 How We Manage Time The concept of time Orientations to past, present and future Sequentially and synchronically organized activities Measuring cultural differences in relation to time Time horizon Time orientations and management Managing change in a past-oriented culture Planned sequences or planned convergence? Reconciling the sequential and the synchronic Test yourself Practical tips for doing business in past-, present- and future-oriented cultures 10 How We Relate to Nature Controlling nature, or letting it take its course Control and success How important is a culture's orientation to nature? Managing between different orientations to nature Is modern management a battle between private agendas? Reconciling internal and external control Test yourself Summary Practical tips for doing business in internal- and external-oriented cultures 11 National Cultures and Corporate Culture Different corporate cultures The family culture The Eiffel Tower culture The family and the Eiffel Tower in conflict The guided missile culture The incubator culture Which countries prefer which corporate cultures Summary 12 Towards International and Transnational Management Problems for the cross-cultural manager International and transnational companies Human-resource management in the future The growth of information Implications for business strategy Local freedom to prioritize employment values Local freedom to reward The error-correcting manager 13 Reconciling Cultural Dilemmas Awareness of cultural differences Respecting cultural differences Reconciling cultural differences 14 South Africa: The Rainbow Nation Dilemma mapping in South Africa Comparing African and Western mental models 15 Gender, Ethnicity and Functional Diversity Gender differences worldwide Diversity in the USA Universalism--particularism The group versus the individual To show or not to show our emotions How far do we get involved? Is high status earned through achievement or ascribed? Control or be controlled: American belief in inner-directness How is time organized in the USA? Functional diversity Diversity in industries Database mining General conclusions Appendix 1 Examples from the 16 Questions Used to Measure Corporate Culture Appendix 2 The Trompenaars Database Appendix 3 Trompenaars Hampden-Turner Intercultural Management Group Index

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