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Retailing Management [Print Replica] [Kindle Edition]

Levy

Kindle-Preis: EUR 114,06 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

  • Print Replica:
    Dieses Kindle-Buch sieht wie ein gedrucktes Buch aus
  • ISBN-10 Print Replica: 007802899X
  • ISBN-13 Print Replica: 978-0078028991
  • Edition: 9th
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Produktbeschreibungen

Kurzbeschreibung

The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google.



In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry.



We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years.

Über den Autor und weitere Mitwirkende

Dhruv Grewal, PhD (Virginia Tech), is the Toyota Chair in Commerce and Electronic Business and a professor of marketing at Babson College. His research and teaching interests focus on marketing foundations, marketing research, retailing, pricing, and value-based strategies. He was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University. He is a Distinguished Fellow of the Academy of Marketing Science. He has also coauthored Marketing Research (2004, 2007). Professor Grewal has published over 70 articles in journals such as Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, and Journal of the Academy of Marketing Science. He currently serves on numerous editorial review boards, including Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, and Journal of Public Policy & Marketing. He served as co-editor of Journal of Retailing from 2001 2007. Professor Grewal has won many awards for his teaching including, 2005 Sherwin-Williams Distinguished Teaching Award, SMA; 2003 AMA Award for Innovative Excellence in Marketing Education; 1999 AMS Great Teachers in Marketing Award; Executive MBA Teaching Excellence Award (1998); School of Business Teaching Excellence Awards (1993, 1999); and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989). He co-chaired: 1993 AMS Conference, 1998 Winter AMA Conference, a 1998 Marketing Science Institute Conference, 2001 AMA doctoral consortium, and 2006 Summer AMA Conference. Professor Grewal has taught executive seminars and courses and/or worked on research projects with numerous firms, such as IRI, TJX, Radio Shack, Monsanto, McKinsey, Motorola, and numerous law firms. He has taught seminars in the U.S., Europe, and Asia.

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 58590 KB
  • Seitenzahl der Print-Ausgabe: 670 Seiten
  • Verlag: BE; Auflage: 9th (20. November 2013)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00I51KMS6
  • Text-to-Speech (Vorlesemodus): Nicht aktiviert
  • Word Wise: Nicht aktiviert
  • Verbesserter Schriftsatz: Nicht aktiviert
  • Amazon Bestseller-Rang: #629.200 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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3.0 von 5 Sternen Good customer service however the book came with a note ... 3. September 2014
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Good customer service however the book came with a note explaining why it had a different cover which was a bit disappointed as it never said in the product description that I would come with a different cover. I will be comparing its content to make sure is the one I need since it doesn't feel as heave as the one in the bookstore and the texture of the pages is weird maybe it is just me but I am taking it to the bookstore to compare.
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Different looking book but inside everything is the same
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Good quality for the price. Purchased for my class and saved money compared to purchasing from the school.
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The book was in great condition and for the price and value I am satisfied!!
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