Hi, Amazon.com shoppers. I would like to say a few words about Retail Business Kit For Dummies. I work in the retail industry, and I was drawn to this book because I heard Rick Segel speak several years ago. He was so funny and inspirational, and I really enjoyed his presentation, unlike some speeches I've heard that put me to sleep. So, I was curious about this book. Let me say that I was not disappointed. I felt that Rick's personality really came across, which made the material very fun to read. (IMHO, it doesn't matter how valuable the information is if it's written in a dry and boring style.) I think the little anecdotes and true stories that he scatters throughout are a great way to illustrate the points he makes. For example, I really liked a story he told about a jewelry store owner who sent out a very elaborate (read, expensive!) invitation to a private sale to his best 78 customers. Almost 50 of them came to the event and spent money, results that totally blew away the response he had gotten to the thousands of cheap postcards he sent out in past promotions. The moral? It pays to focus on your very best customers, even if you have to spend a little more.
Basically, I learned a lot of tips and tricks of the trade that I can share with my colleagues. What a great book! To anyone who's reading this review, check it out! It gives you a ton of great insights you'll appreciate.
Thanks for listening (well, reading!) and have a great day!
