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Responsible Business
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Produktbeschreibungen
Pressestimmen
‘This book provides practical help for those responsible for implementing CSR strategy.' (Strategy Magazine, October 2010).
Kurzbeschreibung
Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital "how to" guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies - whether as CSR managers or at top management level - with coverage of all the important aspects of CSR - from what a sustainability manager's job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law, and communicating CSR.
Divided into bite-size easy-to-read chapters complete with practical checklists or "dos and don'ts", Responsible Business provides perspectives across different industries and sectors from running micro-finance at an international banking group to CSR in small companies as well as personal insights into a CSR manager's role in the automotive sector, the IT sector, the hotel business and many more.
"If CSR is ever to happen in real time, it will be in the corporate trenches, honed by managers driving CSR beyond academic ideal to practical workplace results. This new book from Europe's ICCA has it all in one place. A brilliant display of actual corporate accomplishments, workable tools, and organisational work-around strategies. Real stuff by real professionals."
--William C. Frederick, author of Corporation, Be Good! The Story of Corporate Social Responsibility
"The work of Nick Tolhurst and the ICCA in this publication and beyond is vital to the field of CSR, as well as to the interdisciplinary fields and sectors that it affects in the private sector, public sector and civil society. I suggest this book become required reading for each sector."
--Mark C. Donfried, Director and Founder, Institute for Cultural Diplomacy
Divided into bite-size easy-to-read chapters complete with practical checklists or "dos and don'ts", Responsible Business provides perspectives across different industries and sectors from running micro-finance at an international banking group to CSR in small companies as well as personal insights into a CSR manager's role in the automotive sector, the IT sector, the hotel business and many more.
"If CSR is ever to happen in real time, it will be in the corporate trenches, honed by managers driving CSR beyond academic ideal to practical workplace results. This new book from Europe's ICCA has it all in one place. A brilliant display of actual corporate accomplishments, workable tools, and organisational work-around strategies. Real stuff by real professionals."
--William C. Frederick, author of Corporation, Be Good! The Story of Corporate Social Responsibility
"The work of Nick Tolhurst and the ICCA in this publication and beyond is vital to the field of CSR, as well as to the interdisciplinary fields and sectors that it affects in the private sector, public sector and civil society. I suggest this book become required reading for each sector."
--Mark C. Donfried, Director and Founder, Institute for Cultural Diplomacy
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"Responsible Business" offers a great expertise on CSR & sustainability from the most diverse business sectors. Practioners report from their experience and present their lessons learned. If you are looking for dry scientific/academic research on how CSR theoretically should work, this book might not be for you. But if you are interested in learning from everyday business experience and real life examples that different companies and organisations have made with CSR, then this is a must-read.
Each chapter sheds the light on a different sector or aspect of current CSR challenges. Well structured content and checklists facilitate the understanding, point out practical advice, common challenges and potential for improvement. CSR managers, consultants, managing directors and CEOs of renown companies and organisations share their expertise and insights - a valuable contribution to the current CSR debate.
Each chapter sheds the light on a different sector or aspect of current CSR challenges. Well structured content and checklists facilitate the understanding, point out practical advice, common challenges and potential for improvement. CSR managers, consultants, managing directors and CEOs of renown companies and organisations share their expertise and insights - a valuable contribution to the current CSR debate.
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