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Scott McCloud's Reinventing Comics, the sequel to his groundbreaking work Understanding Comics, is a study of two revolutions: a failed one and a potential one. His 1993 book was not only a chronicle of the potential breakthrough of comics (which he redefined as "sequential art") into a legitimate art form but a sterling example itself of the medium's astonishing untapped potential. Now, seven years later, he chronicles the failure of the comic book industry to fulfill that promise, but also explores how the movement can be restarted, particularly by utilizing the resources of another spectacularly successful revolution, the Internet. In the first half of Reinventing Comics, an elegantly clean example of comic art in McCloud's trademark bold black-and-white style, the author outlines how hype, speculation, and artistic burnout led to the genre's decline. He then lays out 12 paths toward a new revolution of comics, including creators' rights, industry innovation, public perception, gender balance, and diversity of genre, which are then explored with such innovative intelligence that, as with his earlier work, the conclusions he comes to are fascinating for both artists and nonartists alike.
Three of his paths, however, are of particular interest to anyone who wants to know how the Internet will affect both our lives and the livelihoods of future artists. Understanding Comics, with its brilliant how-to guide on marrying image and language, has become an indispensable reference for many Web designers. Now McCloud returns the favor by focusing on how the digital revolution will influence production, delivery, and the art form of comics itself. Informative without being pedantic, controversial without being argumentative, and always entertaining, this is both a worthy sequel to the author's brilliant original and a work that opens up the potential for an entirely different direction for sequential art in the realm of cyberspace. --John Longenbaugh
From Library Journal
This is an exceptional book (in comic format) of ideas presented as a reader-friendly theoretical lectureDand it may just be the blueprint for the very future of the comics industry. McCloud, author of Understanding Comics, a classic exploration of how this unique art form actually works, now uses his impressive insight and admirable clarity to map out "12 revolutions," which, he believes, need to take place for comics to survive and finally be recognized as a legitimate art form. The topics progress from the oldest of comic-related arguments (seeking respect) to the use of computer technology to renew and expand its audience. These brilliantly presented discussions concern comics as literature, comics as art, creators' rights, industry innovation, and public perception, among other topics. McCloud's arguments are strong, factual (he recaps the evolution of the comics industry and the Internet to support his theories), and persuasive. He describes the comic as a "misunderstood, squandered idea...that seems increasingly obscure...[and] small...like an atom...waiting to be split." After reading this treatise, I agree. Strongly recommended for all public and academic libraries.DChris Ryan, New Milford, N.-- small...like an atom...waiting to be split." After reading this treatise, I agree. Strongly recommended for all public and academic libraries.DChris Ryan, New Milford, NJ
Copyright 2000 Reed Business Information, Inc.
Copyright 2000 Reed Business Information, Inc.
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Format:Taschenbuch
In 1993, Scott McCloud published an unexpected blast of pure genius, _Understanding Comics_: a monograph on comic books in the form of a comic book. Now he has created a sequel. I was leery at first; I wasn't sure that there was much more to be said, and I feared that the freshness of the first volume would be lacking. The first half of _Reinventing Comics_ somewhat fulfilled my fears; chapters dealing with the artistic and business side of comics seemed like afterthoughts to the first book, and chapters on issues of diversity, while interesting enough, didn't really jump off the page at me.
But the second half of the book, unexpectedly, brought back to me the excitement I felt in 1993. It covers new technology, especially the Internet: digital production, digital distribution, and the evolution of comics in the digital world. McCloud includes a brief history of computers, the internet, and computer graphics, and analyzes both the impact digitalization has had on comics, and the impact he expects it to have in the future. Always the optimist (see Zot!), McCloud is also terribly smart, and the future he envisions is exciting and provocative.
_Reinventing Comics_ is essential reading for anybody interested in comics, in the potentials of the Internet, in information theory, or simply in thinking.
Format:Bibliothekseinband
Reinventing Comics has one strength that makes it timeless: Scott McCloud systematically explains what was wrong with the comics that were created through the end of the 20th century. When he switches over to what's needed to overcome those issues, the book becomes more idealistic than practical in many areas. The book is particularly hobbled by a limited appreciation of how comics might blur with (and be surpassed by) electronic gaming.
His basic optimism is that the comics genre can expand to satisfy more readers' needs by:
1. Becoming more like literature.
2. Developing as an art form.
3. Providing creators with more rights.
4. Changing the industry business model to serve everyone's needs better
5. Improving public image.
6. Reducing the heavy hand of governmental overview.
7. Appeal to females.
8. Represent all kinds of people.
9. Diversify in subgenres.
10. Employing improved digital production methods.
11. Providing digital delivery.
12. Exploring the potential of digital comics.
Basically, he sees escaping the box of limited distribution by providing online, direct distribution. This method is potentially cheaper and could provide for more creators while eliminating many intermediaries.
I suspect that some of his optimism will be "over the rainbow" for quite a while yet.
It's interesting that even the blockbuster success of so many comic-based characters hasn't helped to reinvigorate the comics business more. I think that's where he doesn't realize that in a world of video, comics seem dated and static.
Will comics go the way of high art and become something primarily for older aficionados? I doubt it. Comics are like candy to boys of a certain age. Comics help them to dream. Can comics go beyond that heritage? It's possible, but is it likely? Books like this one will have to do more than point the way: Breakthrough success is needed to draw an audience and more inspired creators.
I hope Mr. McCloud is right. I still like comics.
His basic optimism is that the comics genre can expand to satisfy more readers' needs by:
1. Becoming more like literature.
2. Developing as an art form.
3. Providing creators with more rights.
4. Changing the industry business model to serve everyone's needs better
5. Improving public image.
6. Reducing the heavy hand of governmental overview.
7. Appeal to females.
8. Represent all kinds of people.
9. Diversify in subgenres.
10. Employing improved digital production methods.
11. Providing digital delivery.
12. Exploring the potential of digital comics.
Basically, he sees escaping the box of limited distribution by providing online, direct distribution. This method is potentially cheaper and could provide for more creators while eliminating many intermediaries.
I suspect that some of his optimism will be "over the rainbow" for quite a while yet.
It's interesting that even the blockbuster success of so many comic-based characters hasn't helped to reinvigorate the comics business more. I think that's where he doesn't realize that in a world of video, comics seem dated and static.
Will comics go the way of high art and become something primarily for older aficionados? I doubt it. Comics are like candy to boys of a certain age. Comics help them to dream. Can comics go beyond that heritage? It's possible, but is it likely? Books like this one will have to do more than point the way: Breakthrough success is needed to draw an audience and more inspired creators.
I hope Mr. McCloud is right. I still like comics.
1 von 2 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
When I first read Understanding Comics (and decided to publish it in Italy) I thought noone else would ever tried to do such a thing anymore! An essay IN comics? Too much work. I was wrong. A fool did it again, and that fool is always Scott McCloud! A wonderful work: Reiventing Comics is full of (practical) suggestions about the future of comic art and, once again, is all in comics! Yes, I'm already working at the Italian edition... and I talked about it ...as soon as I received the first photocopies of Scott's drawings to make it translated in french, dutch etc...: it deserves it.
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