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Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter (Englisch) Gebundene Ausgabe – 1. Oktober 2007


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Produktinformation

  • Gebundene Ausgabe: 257 Seiten
  • Verlag: Harvard Business Review Press; Auflage: 1 (1. Oktober 2007)
  • Sprache: Englisch
  • ISBN-10: 1591398665
  • ISBN-13: 978-1591398660
  • Größe und/oder Gewicht: 2,5 x 16,5 x 24,1 cm
  • Durchschnittliche Kundenbewertung: 4.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: Nr. 31.984 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

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Named one of the "Highlights from the Decade" in strategy+business magazine.

Synopsis

Why do so many global strategies fail - despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in "Redefining Global Strategy". Most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. In this "semiglobalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences.Ghemawat shows you how - by providing tools for: assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. Tracking the implications of particular border-crossing moves for your company's ability to create value. Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.

In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences - as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.


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Format: Gebundene Ausgabe
Sofern die Hamburger von McDonalds weltweit identisch produziert werden sollten, so sind dennoch die Lebenswelten der Weltbewohner nicht flach", einheitlich und überall so gleich, wie es oft mit dem Begriff der Globalisierung allzunah gelegt wird. Insbesondere Strategien für den Absatz von Konsumgütern nehmen Rücksicht auf lokale Anforderungen. Mit einer Reihe von Argumenten zeigt Pankaj Ghemawat, dass der Güterhandel als auch der Austausch von Dienstleistungen mitnichten globalisiert oder internationalisiert ist, sondern in sehr weiten Teilen lokale Anforderungen berücksichtig. Ein nebeneinander von lokalen, regionalen und globalen Handelsstrategien scheint seiner Meinung nach auch zukünftig trotz aller Globalisierungstendenzen Erfolg versprechend zu sein. Globalisierung heißt nach Ghemawat die Differenzen in den jeweiligen lokalen und regionalen Bezügen zu beachten und adäquat zu würdigen.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 13 Rezensionen
17 von 18 Kunden fanden die folgende Rezension hilfreich
Global strategy manual 2. Oktober 2007
Von Rolf Dobelli - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Proponents and opponents of globalization have one thing in common: They believe globalization has arrived. The former cheer this change; the latter lament it. But both are wrong. Most business takes place within - not between - those anachronistic entities called "countries." If you assume "the world is flat," you'll founder. You will do far better, argues Pankaj Ghemawat, if you accept the reality of "semi-globalization" and navigate with the clever tools and in-depth case histories he provides. Ghemawat's noun-heavy prose suggests that he's been reading too many academic journals. Even so, we are well satisfied with this dense read, which provides far more nourishment than the insipid, fatty "globaloney" served by many business gurus. This book is a feast.
7 von 8 Kunden fanden die folgende Rezension hilfreich
The Best book on Global Strategy So far!!! 11. November 2007
Von Professor - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
For those readers who are not familiar with Prof. Ghemawat works but are involved in business operation expansion via internationalization, ABSOLUTELY this is the right book for you. I go so far that recommend holding your choice of expansion until you and your management team finish reading this book.

The whole content of the book is so well bind together and is so coherent that you have to just follow the steps and make a map of your plan with recommended below tools:
1. AAA Triangle ( Adaptation, Aggregation, and Arbitrage ): These describe what right mode of your expansion is; depend on type of your business and nature of competitors and market conditions.
2. CAGE ( Culture, Administration or politics, Geography, Economics) tool to analyze either the nature of countries you would like to enter or nature of industries in the country that you would like to enter.
3. Finally make a map of your plan for decision making by ranking your choices through using "ADDING ( Add volume or growth, Decrease costs, Differentiation, improving industry attractiveness, Normalizing risk and Generate knowledge) value score. This tool will clarify for you and your organization: what is/are the drivers for your company to expand.

Having been involved in B2B international business over 17 years, I recommend to use first the "ADDING" tool and then move to "AAA triangle" and then analyze and priorities your choices through using "CAGE" tool.

So many thanks to Prof. Ghemawat who really described and explained the SEMIGLOBALISATION and then also explain how to thrive in this world by first describing the above tools and then explicitly showing the application of these tools in business such as car industry ( Toyota), Cement Industry ( Cemex), Retail industry ( WAl Mart), Health care ( P&G), IT industry (IBM), Software services ( Cognizant), Coca-cola and several others.
3 von 3 Kunden fanden die folgende Rezension hilfreich
A must read for those aspiring to understand global strategy 10. November 2007
Von Prof - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
This book is a delight to all of us engaging with global strategy, as scholars, teachers and practitioners. Based on a thorough and deep analysis, Ghemawat provides a much-needed counter statement to the journalistic-style thinking that has threatened to dominate the common wisdom on globalization. He forcefully illustrates the inherent tension between the forces of globalization and localization, and the complex relationships between them. In doing that, he advocates a nuanced view of the impact of globalization on business, in which its diversity and plurality are explicitly recognized. A most important argument made by Ghemawat that should not be overlooked is that differences between countries are not only an obstacle to overcome, as commonly believed; In addition, they open up important opportunities, for the companies able to take advantage of them.
3 von 4 Kunden fanden die folgende Rezension hilfreich
Globalize and Materialize No Matter What! 27. August 2009
Von Motasim Almawaja - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
In Redefining Global Strategy, Harvard professor Pankaj Ghemawat outlines and engages in a thorough analysis of what he calls "semiglobalsim." He argues that distance--cultural, geographical, ideological, administrative, economic, or linguistic--still matters, in spite of the revolution in communication technology. Ghemawat suggests that differences (and barriers at borders) across countries are still larger than what both defenders and dissenter of globalization acknowledge. In fact, he doesn't oppose so-called globalization; rather, he emphasizes that it has not reached its peak, claiming that the real state of the world is "semiglobalized," not fully globalized. Thus, economically speaking, companies need to overcome the aforementioned barriers in order for their products and markets to go global. Ghemawat acknowledges the rift between the theory and experience of globalization, and he provides an array of strategies, policies, and approaches to bridge this divide and achieve fairer globalization in the future. To this end, he integrates a few prototypes of products (Coke, McDonald's, and others) that have managed to cross borders as a result of advocating a flexible business reality in making business decisions. Such a strategy doesn't strictly espouse either a country-by-country or a one-size-fits-all-countries basis. Instead, "What must be grasped is a business reality that lies in between one country and one world" (32).
Unlike David Harvey--geography's most influential analyst of contemporary urban life--who believes that the recent technological advancements have tremendously transformed the world into a small village in which "all that is solid melts into air," Ghemawat thinks that geographic distance or proximity, among other factors, still plays a central role in our postmodern, if not post-human, society. For Ghemawat, the greater the distance between any pair of countries, the less they trade and visa versa. Still, he is aware of other political, cultural, and ideological disparities that can impede bilateral trading relationships between bordering countries. Consider, here, India and Pakistan (albeit sharing a colonial past, a land border, and linguistic ties), Israel and Syria, and Turkey and Armenia as quintessential models of adjacent yet belligerent nations. Indeed, the long-standing mutual hostility between Israel and Syria, which stems from Israel's occupation of the Syrian Golan Heights, means that official trade between them is less than one-hundredth of what gravity models would predict it to be.
Perhaps the most original component of this book is how it addresses a question much in the air these days: "Why globalize?" The author makes it clear that tackling this question requires serious and multifaceted investigation. However, profiting, regardless of human and nonhuman suffering, is the simplest answer to this question. The book expounds on myriad mechanisms for creating "universal" or globally accepted values via adaptation, aggregation, and arbitrage. These techniques aim to subsume and fuse disparities across countries and classify them a priori and hierarchically. In short, a company must take both similarities and differences among countries in account in order to achieve a global reputation.
Ultimately, I enjoyed reading this interdisciplinary book. However, from a non-economics/non-business perspective, I want to see more on the responsibility of (post)colonialism or imperialism, in its covert and overt forms, for creating uneven, disruptive arenas among otherwise enormously dissimilar countries. Consider the role of the English language, let alone Christianity, in homogenizing far-flung parts of the world. In reality, this monolithic structure intensifies the gap between the privileged colonizers or neoglobalists and the disadvantaged and once-colonized who are coerced to consume the same (neo)colonial products and ideologies and thereby adapt to new superimposed realities. Also, Ghemawat neglects or avoids addressing the dire consequences of globalization on the weaker part of the equation. To put it mildly, the book's major concern is globalizing, profiting, and marketing, but the exploitation of people and nature in order to achieve this goal is not mentioned at all. These shortcomings aside, the book is still a handy source, not only for business majors, but also for those in other fields.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Good points, Intelligent Author, Valuable Buy 29. Juni 2009
Von R. C. GARRETT - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
This book was required reading for a course in my MBA program. Ghemawat makes a lot of good points to support his belief that the world is not quite as integrated and "globalized" as many would have us believe. If you are looking for some insightful counter-arguments to the subject material that you'll find in Thomas Friedman's writings, this is a good buy.

Also the physical quality of the book was excellent; I bought it used and it looked like new. It arrived in good time and there was no damage nor missing pages.
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