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Raise the Bar: An Action-Based Method for Maximum Customer Reactions [Kindle Edition]

Jon Taffer

Kindle-Preis: EUR 6,99 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet
 
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Produktbeschreibungen

Kurzbeschreibung

If there’s anyone who can prevent a bar or restaurant from going belly up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

As host and co-producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.

Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.

Über den Autor und weitere Mitwirkende

JON TAFFER is chairman of Taffer Dynamics (www.tafferdynamics.com), president of the Nightclub & Bar Media Group, and host of Spike TV's wildly popular Bar Rescue.


Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 1344 KB
  • Seitenzahl der Print-Ausgabe: 258 Seiten
  • ISBN-Quelle für Seitenzahl: 1477800840
  • Verlag: Amazon Publishing (8. Oktober 2013)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00CLIK6OO
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Nicht aktiviert
  • Amazon Bestseller-Rang: #250.753 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

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Kundenrezensionen

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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.6 von 5 Sternen  189 Rezensionen
39 von 44 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Business majors should read! 9. Oktober 2013
Von D. Cutter - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Verifizierter Kauf
So, I do not think that Jon Taffer is the world's best restaurateur - BUT anyone studying business should read this book. All too often we see a ivory tower idea behind business decisions, while Job lays out pretty clear objectives. Do I think he is right all of the time? No... but he maintains a strategy which more business schools should focus on.

This is a good read (and if he actually wrote it as opposed to a ghost, he is a more articulate writing than I would have guessed). Do not go out and think that he is teaching you how to run your business... but listen to his ideas and customer focus, very important lessons in how this all works.

Well worth the money.
22 von 25 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen If you ever want to own a bar...or do any customer service this is for you! 10. Oktober 2013
Von Walt Boyes - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Vine Kundenrezension eines kostenfreien Produkts (Was ist das?)
This book nails it. John Taffer is smart, funny, and quite seriously devoted to helping people learn how to do customer service, especially in the bar and restaurant industry. His show, Bar Rescue, made me a fan. This book made me a student. Taffer's persona on the show is not the real, thoughtful, intelligent man who wrote this book. I understand his show method, because I am also a student of Milton Erickson's "sudden therapy." Taffer, if you will pay attention, will show you how to not screw up.

His principles are basically no-brainers. They include giving your customers what they want, providing attentive service, and paying attention to what's going on.

If you want a good look at the business of running a bar or restaurant, this is the book for you.
13 von 15 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Recommendations are solid and actionable 24. Oktober 2013
Von dlowe888 - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Verifizierter Kauf
While we all know the reality shows are made primarily for entertainment, I have made some mental notes about the lessons learned from watching the shows. When I purchased the book, I was eager to find out what wisdom Jon could share from all those businesses he tried to rescue and how closely my notes come to coincide with those nuggets of wisdom.

I was pleasantly surprised to find that many things Jon discussed in the book are consistent with what I learned from the shows. I think his advice can be helpful not only to the bar business but also to other types of business. The recommended business practices in the book resonate well with me.

While customer reaction and standard management are crucial, the book also emphasizes the importance of hiring solid employees who will fit well with your business and help everyone succeed. Although some interactions in the shows sometimes can get a bit superficial in front of the cameras, overall, I am convinced that Jon's recommendations in the book are solid and actionable.
6 von 7 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen I DON'T EMBRACE PROBLEMS, I EMBRACE SOLUTIONS! 23. Oktober 2013
Von Sheri - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
Excellent book, couldn't have been better. You almost feel at some points in the book John Taffer is personally there hahaha yelling about something- you can definitely feel his passion for what he does, and the BEST part is- it's AWESOME info! Easy read. Gives the reader not just rules but a background to why things are set at a certain standard and it makes sense. I will never pour sideways from a water pitcher again. EVER.
4 von 5 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Informative and Helpful 11. Oktober 2013
Von Marvin.P.Android - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Verifizierter Kauf
After watching a few episodes of his show, Bar Rescue, I started writing down tidbits of info that he'd occasionally toss out there. This book essentially wrapped them all up for me so I won't have to spend as much time watching the show.

Taffer focuses on customer reactions as the driver of sales. There is great information on the hiring the right people, and creating processes. He uses numerous examples from bars that he has worked with both on and off the show. He does write about managing the food side of the business, but not what I would call comprehensively. Nothing in the book is groundbreaking information unless you fundamentally don't understand what customer service is all about.

It was a relatively quick read -- about five total hours of reading time. I enjoyed reading it and I kept coming back to it to learn more. The chapters are nicely paced and make it easy to find a place to stop when you need to. Certainly worth the cost of the Kindle version.
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