Kurzbeschreibung
Twitter is an Internet phenomenon, yet is the social media tool that confuses more than most. With over 200 million users, it is a vital place to reach readers online and promote your books – but where do you start? The Publishing Talk Guide to Twitter tells you all you need to know to get started and make the most of the medium – whether you’re a publisher, author, aspiring author or other book trade professional. Illustrated with screenshots and packed with practical advice, tips and real-life case studies throughout, this ebook demystifies Twitter and guides you step-by-step to marketing success.
JON REED is an author, social media consultant and former publisher. He is the founder of Publishing Talk (www.publishingtalk.eu), the online community for authors and publishers interested in social media marketing and digital publishing. His book Get Up to Speed with Online Marketing was published by FT Prentice Hall in 2010.
The Publishing Talk Guide to Twitter shows you how to:
* Get to grips with the ‘New Twitter’ interface
* Identify your goals and decide on what type of Twitter account(s) you need
* Decide what to tweet and how often
* Build a following in your niche community of interest
* Increase your followers
* Understand the dos and dont’s of Twitter etiquette
* Master hashtags and use them effectively
* Reach out to new readers (and/or agents and publishers)
* Automatically tweet your blog with Twitterfeed
* Shorten your links with bitly
* Tweet a daily online newspaper with paper.li
* Create Twitter Lists
* Integrate Twitter with other social media tools
* Create buzz with Q&As, twinterviews, giveaways and tweetups
* Use a range of third-party tools to enhance your Twitter experience
* Develop a clear action plan for using Twitter as a promotional tool.
REVIEWS
"Jon Reed’s guide is an invaluable and – crucially – easy to understand map of the world of Twitter and the gateways it offers. I can’t wait to publish my third novel and capitalise on my new-found knowledge."
Sue Cook, broadcaster, author and presenter of The Write Lines (BBC Oxford)
"Every author should read this. A brilliant guide to creating a social network presence for a book – tips, tricks and and case studies from the go-to guy in social media."
Celia Brayfield, author and Head of Creative Writing Programme, Brunel University
"Highly recommended. An invaluable guide to Twitter that expertly navigates the high seas of effective networking with flourish and wit."
Sarah Such, Founder and Owner of Sarah Such Literary Agency, London
"This comprehensive yet accessible guide draws on its author’s deep expertise in social media to help publishers build a credible presence, enabling them to reach out and engage with new audiences in new ways."
Simon Juden, former CEO of the Publishers Association
"Packed full of handy tips, interesting case studies and useful step-by-step practical guidance. A much-needed lifeline for all those closet Twitterphobes within publishing who wish they knew how to engage with this social media phenomenon."
Sanphy Thomas, Head of Books Marketing, SAGE
"Crammed with Twitter success stories and practical tips, which help aspiring writers, published authors and publishers achieve their goals."
Anna Faherty, Lecturer in Publishing, Kingston Writing School
"Jon Reed is uniquely positioned as a social media expert with a publishing background to provide relevant and timely information to an industry that needs to find new ways to connect with consumers."
Kate Wilson, Founder and Managing Director, Nosy Crow
"Packed with top tips, practical examples and written by one of our brightest and best commentators on social media. A must read for all publishing students."
Beverley Tarquini, Senior Lecturer, Oxford Brookes International Centre for Publishing Studies
JON REED is an author, social media consultant and former publisher. He is the founder of Publishing Talk (www.publishingtalk.eu), the online community for authors and publishers interested in social media marketing and digital publishing. His book Get Up to Speed with Online Marketing was published by FT Prentice Hall in 2010.
The Publishing Talk Guide to Twitter shows you how to:
* Get to grips with the ‘New Twitter’ interface
* Identify your goals and decide on what type of Twitter account(s) you need
* Decide what to tweet and how often
* Build a following in your niche community of interest
* Increase your followers
* Understand the dos and dont’s of Twitter etiquette
* Master hashtags and use them effectively
* Reach out to new readers (and/or agents and publishers)
* Automatically tweet your blog with Twitterfeed
* Shorten your links with bitly
* Tweet a daily online newspaper with paper.li
* Create Twitter Lists
* Integrate Twitter with other social media tools
* Create buzz with Q&As, twinterviews, giveaways and tweetups
* Use a range of third-party tools to enhance your Twitter experience
* Develop a clear action plan for using Twitter as a promotional tool.
REVIEWS
"Jon Reed’s guide is an invaluable and – crucially – easy to understand map of the world of Twitter and the gateways it offers. I can’t wait to publish my third novel and capitalise on my new-found knowledge."
Sue Cook, broadcaster, author and presenter of The Write Lines (BBC Oxford)
"Every author should read this. A brilliant guide to creating a social network presence for a book – tips, tricks and and case studies from the go-to guy in social media."
Celia Brayfield, author and Head of Creative Writing Programme, Brunel University
"Highly recommended. An invaluable guide to Twitter that expertly navigates the high seas of effective networking with flourish and wit."
Sarah Such, Founder and Owner of Sarah Such Literary Agency, London
"This comprehensive yet accessible guide draws on its author’s deep expertise in social media to help publishers build a credible presence, enabling them to reach out and engage with new audiences in new ways."
Simon Juden, former CEO of the Publishers Association
"Packed full of handy tips, interesting case studies and useful step-by-step practical guidance. A much-needed lifeline for all those closet Twitterphobes within publishing who wish they knew how to engage with this social media phenomenon."
Sanphy Thomas, Head of Books Marketing, SAGE
"Crammed with Twitter success stories and practical tips, which help aspiring writers, published authors and publishers achieve their goals."
Anna Faherty, Lecturer in Publishing, Kingston Writing School
"Jon Reed is uniquely positioned as a social media expert with a publishing background to provide relevant and timely information to an industry that needs to find new ways to connect with consumers."
Kate Wilson, Founder and Managing Director, Nosy Crow
"Packed with top tips, practical examples and written by one of our brightest and best commentators on social media. A must read for all publishing students."
Beverley Tarquini, Senior Lecturer, Oxford Brookes International Centre for Publishing Studies
