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Public Relations Kit for Dummies with CDROM (For Dummies (Lifestyles Paperback)) [Illustriert] [Englisch] [Taschenbuch]

Eric Yaverbaum (Autor), Bob Bly (Autor), Holly McGuire (Herausgeber)

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Eric Yaverbaum
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Kurzbeschreibung

When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step--by--step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you'll find in this helpful guide. If you're a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you're a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you'll discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage crises This book is packed with successful ideas, techniques, and campaigns that really worked -- and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there's more: Developing and stick to a budget Building an in--house PR department Specific PR tactics like contests, surveys, and tie--ins Company newsletters Writing query letters and pitch letters Handling yourself in interviews Turning bad press into good publicity Developing a contact list Specific strategies for radio, TV, newspapers, and new media Handling crises Measuring PR results The book also includes a CD--ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.

Synopsis

When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step--by--step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you'll find in this helpful guide. If you're a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you're a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you'll discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage crises This book is packed with successful ideas, techniques, and campaigns that really worked -- and you can customize them to fit your clientele, product, or service.

This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there's more: Developing and stick to a budget Building an in--house PR department Specific PR tactics like contests, surveys, and tie--ins Company newsletters Writing query letters and pitch letters Handling yourself in interviews Turning bad press into good publicity Developing a contact list Specific strategies for radio, TV, newspapers, and new media Handling crises Measuring PR results The book also includes a CD--ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.

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Strategic planning: Define each target audience, your marketing objectives for that group, and the messages you must communicate in support of those marketing objectives. Lesen Sie die erste Seite
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Amazon.com:  42 Rezensionen
11 von 11 Kunden fanden die folgende Rezension hilfreich
Complicated PR: A thing of the past 7. April 2005
Von Thomas Murrell - Veröffentlicht auf Amazon.com
Format:Taschenbuch
This is a fantastic do-it-yourself guide to public relations. I didn't see myself as the "for dummies" kind of person until i read this book. The book covers topics including change management, communication, marketing and issues management and makes them look easy. A must have for anyone wanting to know more about PR.
10 von 10 Kunden fanden die folgende Rezension hilfreich
Public Relations Kit For Dummies 28. April 2001
Von Ein Kunde - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Cool. Read this for a class assignment. Real world...not academic. I'm a college junior and I feel like I could do some great pr today! I'd like to try! Inspiring. Maybe there are other marketing functions that are as fun? If so I'd like to know about them. If not thanks to the Dummies folks for helping me find one that is.
33 von 41 Kunden fanden die folgende Rezension hilfreich
Save Your Money 30. Juli 2004
Von T. Goodman - Veröffentlicht auf Amazon.com
Format:Taschenbuch
The Public Relations Kit For Dummies by Eric Yaverbaum and Bob Bly should be called The Public Relations Kit For Blooming Idiots. I cannot think of one thing I learnt from this book. If you have a basic ideal of how to create a press release and grammar skills above a forth grade level you do not need this book. Here are a few items the authors did not cover in this book:

1. How to organize a press kit for any occupation such as an actor/actress, an author, ........... There should be AT LEAST A BARE BONES BASICS OF AN ORGANIZED PRESS KIT IN THIS BOOK, OR ON THE WORTHLESS CD AND THERE IS NOT.

2. There is VERY LITTLE INTERNET RESOURCES IN THIS BOOK. Shame on you two for that!

Save your $20.00. There is NOTHING in this book you cannot find on the internet in one evening of research.

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