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Winning at New Products: Accelerating the Process from Idea to Launch
Product Leadership: Creating and Launching Superior New Products
Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates
Compressing the Product Development Cycle: From Research to Marketplace
The Power of Product Platforms: Creating and Sustaining Robust Corporations
Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
New Products Management
New Product and Brand Management: Marketing Engineering Applications