The Product Manager's Desk Reference und über 1,5 Millionen weitere Bücher verfügbar für Amazon Kindle. Erfahren Sie mehr
  • Alle Preisangaben inkl. MwSt.
Gewöhnlich versandfertig in 2 bis 4 Wochen.
Verkauf und Versand durch Amazon.
Geschenkverpackung verfügbar.
Menge:1
Product Manager's Desk Re... ist in Ihrem Einkaufwagen hinzugefügt worden
Gebraucht: Sehr gut | Details
Verkauft von Happy-Book Kiel
Zustand: Gebraucht: Sehr gut
Ihren Artikel jetzt
eintauschen und
EUR 8,05 Gutschein erhalten.
Möchten Sie verkaufen?
Zur Rückseite klappen Zur Vorderseite klappen
Anhören Wird wiedergegeben... Angehalten   Sie hören eine Probe der Audible-Audioausgabe.
Weitere Informationen
Dieses Bild anzeigen

Product Manager's Desk Reference (Englisch) Gebundene Ausgabe – 1. Oktober 2008

2 Kundenrezensionen

Alle 2 Formate und Ausgaben anzeigen Andere Formate und Ausgaben ausblenden
Amazon-Preis Neu ab Gebraucht ab
Kindle Edition
"Bitte wiederholen"
Gebundene Ausgabe
"Bitte wiederholen"
EUR 73,95
EUR 45,97 EUR 21,00
6 neu ab EUR 45,97 4 gebraucht ab EUR 21,00

Dieses Buch gibt es in einer neuen Auflage:


Hinweise und Aktionen

  • Große Hörbuch-Sommeraktion: Entdecken Sie unsere bunte Auswahl an reduzierten Hörbüchern für den Sommer. Hier klicken.


Wird oft zusammen gekauft

Product Manager's Desk Reference + The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager + Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
Preis für alle drei: EUR 128,78

Einige dieser Artikel sind schneller versandfertig als andere.

Die ausgewählten Artikel zusammen kaufen
Jeder kann Kindle Bücher lesen — selbst ohne ein Kindle-Gerät — mit der KOSTENFREIEN Kindle App für Smartphones, Tablets und Computer.



Produktinformation

  • Gebundene Ausgabe: 600 Seiten
  • Verlag: Mcgraw-Hill Publ.Comp. (1. Oktober 2008)
  • Sprache: Englisch
  • ISBN-10: 0071591346
  • ISBN-13: 978-0071591348
  • Größe und/oder Gewicht: 19,8 x 5,3 x 24,1 cm
  • Durchschnittliche Kundenbewertung: 4.5 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 115.601 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

Mehr über den Autor

Entdecken Sie Bücher, lesen Sie über Autoren und mehr

Produktbeschreibungen

Synopsis

Grab the all-you-need reference and manage your products effectively and efficiently. Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. "The Product Manager's Desk Reference" uses the progression of the practitioner across the career cycle as well as the progression of the product across its life cycle to establish clear guidelines as to what must be done, when, by whom, and with what level of expertise.

Über den Autor und weitere Mitwirkende

Steven Haines is the founder of Sequent Learning Networks and The Product Management Executive Board. Sequent Learning Networks is a global training and advisory services firm based in New York City. Its mission is to help its clients improve the structure and function of Product Management so they can produce great products. The Product Management Executive Board is a professional association of senior executives who share a common bond in their quest for product excellence. Steven's books serve as foundational bodies of knowledge and Product Management best practices for product managers, product leaders, and executives across the corporate landscape. Steven spent more than two decades in corporate leadership roles in industries as diverse as wholesale industrial products, intimate apparel, medical products, communications, and software & technology. Further, he spent twelve years as an adjunct professor at Rutgers University's business school.


In diesem Buch

(Mehr dazu)
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
Hier reinlesen und suchen:

Kundenrezensionen

4.5 von 5 Sternen
5 Sterne
1
4 Sterne
1
3 Sterne
0
2 Sterne
0
1 Sterne
0
Beide Kundenrezensionen anzeigen
Sagen Sie Ihre Meinung zu diesem Artikel

Die hilfreichsten Kundenrezensionen

3 von 3 Kunden fanden die folgende Rezension hilfreich Von Christoph Baeck am 30. Juni 2009
Format: Gebundene Ausgabe
Nach einigen Enttäuschungen im Bezug auf Literatur über das Produktmanagement bin ich auf dieses Werk gestoßen und muss sagen, dass ich äußerst zufrieden war mit dieser Lektüre. Es behandelt Themen abseits von betriebswirtschaftlichen Standards aus dem Grundstudium mit denen man im Produktmanagement konfrontiert wird. Es wird auf den Produktentwicklungsprozess und deren Artefakte, wie Business Case, PRD, Financials eingegangen. Kann dieses Buch nur empfehlen!
Kommentar War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
Vielen Dank für Ihr Feedback. Wenn diese Rezension unangemessen ist, informieren Sie uns bitte darüber.
Wir konnten Ihre Stimmabgabe leider nicht speichern. Bitte erneut versuchen
Format: Gebundene Ausgabe
Das Buch enthält alle wesentlichen Informationen zum Thema Produktmanagement und eignet sich vorzüglich zum Nachschlagen.

Als amerikanisches Buch ist es natürlich leicht verständlich, ohne in die oft verbreitete Idiotie US-amerikanischer "Fachbücher" zu verfallen.

Auf jeden Fall empfehlenswert
Kommentar War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
Vielen Dank für Ihr Feedback. Wenn diese Rezension unangemessen ist, informieren Sie uns bitte darüber.
Wir konnten Ihre Stimmabgabe leider nicht speichern. Bitte erneut versuchen

Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 47 Rezensionen
39 von 40 Kunden fanden die folgende Rezension hilfreich
A thorough resource 7. Oktober 2008
Von Kathryn Welds - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
The Product Manager's Desk Reference is a comprehensive reference for the product management process, useful for anyone who works in product management and product marketing.

The PMDR's The Product Master Plan is the 'plan of record', considered an anchor, an archive, and a point of reference for people who may come and go. The chapters on Leadership, Cross-Functional Teams, and Decision-Making are well-presented. Haines offers valuable guidance about finance for product managers who have no formal training in this discipline.

The second module, Making the Market Your Primary Focus, includes discussion of Industry & Competitive Analysis, Segmentation, Forecasting, and Strategic Planning, with clear explanation and practical tools such as The Customer Visit Plan Template in the segmentation chapter.

The third module's sections on The Start of the Product's Journey and the New Product Development Process are practical. The Business Case chapter and the Marketing Plan for the Product are well-organized and applicable.

The fourth module, Continuing the Product Journey: Post-Launch Product Management, considers what happens after the product is in the market. Haines offers auditing techniques after the launch, as well as a logical way to 'run the business of the product'. These tools enable re-strategizing, re-planning, and overall financial and market optimization. The chapter on Life Cycle Product Portfolio Management considers products as investments, and efficient ways to evaluate how products contribute to the business, across individual life cycles. Haines also offers practical guidance for product discontinuation.

The end of each chapter includes a section called Raise Your Product Management Experience Quotient, offering helpful tips and tools for product mangers. The book is easy-to-read, accessible, and well-organized. This is a worthwhile reference for anyone in product management or product marketing.
17 von 18 Kunden fanden die folgende Rezension hilfreich
The definitive reference for the art and science of Product Management! 30. Januar 2009
Von Amanda Noz - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
There are some books that are destined to become classics in their field. The Product Manager's Desk Reference by Steven Haines is one of those books. Anyone working not just in Product Management but also Marketing and Business Development, should take the time (and it is a hefty volume of 700 pages!) to read and absorb the comprehensive body of knowledge that Steven has organized around Product Management. If that sounds too daunting, be reassured by the fact that this is a reference book as well, so specific topics can be accessed easily without reading the entire book.

Steven demonstrates his vast knowledge of the true scope of the Product Manager's role. After explaining the basics in the first module that goes through the Foundational Elements of Product Management, the Desk Reference then explains the myriad details that position the Product Manager as the end to end owner of the business. Starting with the market analysis of the industry and competition, he then moves onto the fundamental elements of the role by teaching customer need analysis, market segmentation, forecasting and product planning. However he doesn't forget that a Product Manager needs to be the champion who can keep the process moving along with the Product Development team as well as being able to persuasively argue the business case to management to justify the product investment.

In particular, I appreciated that he sees the Marketing function as intricately linked to the Product with the Marketing Plan and details of the Launch synchronized together with the Communications Team and Sales Channels. In Module Four, he ups the ante with a clear-eyed explanation of auditing the launch results as input to running the business and going through the details of the entire lifecycle of Product Portfolio management, including End of Life.

The book has accessible Executive Summaries at the start of each chapter as well as easy to read diagrams and charts and a section at the end of each chapter called PMEQ that are a series of questions and suggestions for raising a Product Manager's Product Management Experience Quotient. Finally, there are two modules at the end about how to be professional and develop your career as a Product Manager and how to develop your employees, if you manage Product Managers. Taking this advice together with the last module, which is a Toolbox for Product Managers, leaves the reader with a full compliment of tools to successfully and methodically manage products, whatever the industry. As an endnote, I liked the extensive glossary, references and resources section, bibliography and comprehensive index.

This is the type of book that you will want to pick up often to check against an idea, template or list, so don't be surprised if it becomes dog eared as you find pages that you will want to get to quickly over and over again. This comprehensive guide should appeal to both neophyte product managers and those with experience, who just need to check a particular area or topic.

Amanda Noz
10 von 10 Kunden fanden die folgende Rezension hilfreich
Great Product Management Resource 27. Januar 2009
Von Brian Weber - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Steven Haines has does an amazing job of providing a resource that is useful to Product Managers regardless of experience level. The novice Product Manager would benefit from reading the book cover to cover to get a good understanding of what Product Management is about, where the experienced Product Manager can use it truly as a desk reference to get into the details when needed.

With every company defining Product Management differently, Product Managers often end up being the catch all. Steven has done an excellent job of bringing a standard definition of the roles and responsibilities of this "accidental profession" to the industry, and provided a path along with tools to improve your skills within the product management profession.

Short Answer: Buy this book and use it as the valuable resource it is.

Brian Weber
Product Manager
Thomson Reuters
7 von 7 Kunden fanden die folgende Rezension hilfreich
Essential Collection of Best Practices 16. Januar 2009
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
The Product Manager's Desk Reference fulfills the promise of the title. It really does cover everything from philosophy to the full product cycle to place of the profession in the organization. It is light on marketing details and methods, as those can be found elsewhere, and instead emphasizes the mindset and cross-functional tools needed to be an effective CEO of a product or product line.

I bought this book because I am working towards becoming a Product Manager and wanted to learn what I should be able to do. The language was conversational and the concepts were accessible, both those I was able to relate to from my work experience and the ones new to me. When I do have a product management position I expect to be returning to the book repeatedly for honing of my best practices.

One of the most valuable parts of the book is the suggestions at the end of each chapter called "Raise Your Product Management Experience Quotient." They summarize the material but in terms of action items for you to do and apply to your own situation rather than in terms of bullets of information to absorb.

One thing I did notice is that some of the material seems to be scaled for use by large corporations and may need a little extra thought to apply to smaller organizations or groups. The questions are very valid and should be answered for successful products, but the number of people involved may be fewer and the reports simpler.

If you just want an introduction to the profession to see if it appeals to you or to understand what product managers do, then you don't need this book. If you are one, want to be one, or manage product development in any way - even if it's not your title - then this is a fantastic reference and you're bound to find some idea on how to fulfill your role more successfully. And since each chapter is essentially self-contained you can attack it in bites instead of all at once.
7 von 7 Kunden fanden die folgende Rezension hilfreich
The Best Product Management Book I Have, Hands Down 14. Mai 2010
Von Danielle Vincent - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
Really, the title says it all. This is the most valuable product management book I've bought. It's so thorough and well-written that I have been reading it straight through. It covers all aspects of Product Management, including strategy, forecasts, cross-functional team management, business cases, launch, and post-mortems. I cannot recommend this book highly enough. If you are a Product Manager, you can't afford not to get this book. My copy is filled with copious notes, underlines, highlights, and is dog-eared on many sections. I have recommended this book to my whole team. And no, I don't know the author. This is completely based on my own experience using this reference as a Sr. Product Manager for a major entertainment company.
Waren diese Rezensionen hilfreich? Wir wollen von Ihnen hören.