Quick, non-intimidating, delicious meals. I have both of Mark's cookbooks, and eating Primally has absolutely changed my life. When this showed up yesterday, I flipped through it, and 90% of these meals are something that I would make, enjoy, and use again and again. I can't say that about any other cookbook on my shelves. Guests would never suspect they were being served "crazy caveman diet" food,(their words, not mine) because it is what it is: real, glorious, basic food. Most of it can be made using ingredients that I already keep handy: granted, I have been eating this way for over a year now, so it comes pretty naturally at this point. Really solid snack and breakfast options: entrees for the Primal eater are not hard to find, but I need to accept that I will eventually get sick of eggs, and when that time comes, The Primal Hot Cereal recipe will come in handy. If you're into counting carbs and calories, this one does have a macronutrient profile. Lots of potential for customization, and good-old-fashioned common sense. If you're more Paleo, there's dairy subs/suggestions/omissions too. The pictures alone will make your mouth water. I actually caught my husband flipping through it, which is a first. What's not to like?