I am a youth & teen entrepreneur coach (18 and under) and was very happy to see a current book on the market for this target group.
The book is resource intensive.
It has a diverse group of successful young entrepreneurs featured in the case studies from both the online and offline business world (it would have been nice to see more teens featured).
Basically the stories and case studies in the book might be ideal for the magazine (from which it is based) but I don't think they translate well to a book (not that they couldn't, it would just need to be reworked). Because of this the book is not a good 'read through' book. I think it is more suitable as a reference book for when you reach certain stages of your business. And with many of the businesses mentioned they may have some barriers to entry, namely financial or specialized knowledge.
It is not a blueprint in the sense that after you read it you can create a business from start to finish which is what I thought when I read the cover. There is no real starting point or step by step instructions. It is actually a lot of mini blueprints that vary from industry to industry and individual to individual. It leaves way too many unanswered questions and disconnected thoughts. So the reader is going to have to be really resourceful in figuring out some pretty advanced concepts or to figure out what happens "before or after". Even if they are technologically savvy and using the internet as a resource tool I don't know how easy it would be for them to 'connect the dots'.
Additionally, the authors don't endorse or recommend ANY of the companies they list as resources and the book is very resource intensive. I understand the importance from a liability perspective but at the same time if you are writing something especially geared towards "young people" you should probably not list it if you don't have pre existing relationship or experience. Not all companies and organizations embrace teen entrepreneurs or take them seriously. While such is life, I think the book could have been a little bit more 'warm' and 'approachable' in preparing them for this reality.
I am a fast reader and tend to scan but my teen proteges (even those with less than spectacular grades ;-)) immediately pointed out major typos in the first 3 pages- bussines (business), revoluntionary (revolutionary) effect instead of affect and shool (school)... While it is understandable you can read a manuscript a million times over and still miss obvious things, you can't have 2 typos side by side in the first sentence. The reason that I put this in the 'ugly' category is because the book was written by an Editor in Chief of and a Senior Editor. And 4 of the typos are in the first 2 pages and there are subsequent typos throughout the book. So it makes me think that someone was just sloppy in the finishing details. It doesn't take away from the book but for some it may take away from their credibility. Hopefully they will fix this in subsequent printings.
If you are an aspiring or emerging young entrepreneur (or the parent of one) I would still advise that you buy the book because there is still plenty that can be learned from it when you reach certain stages of your business.
'demolishing doubt and building dreams'