|
||||||||||||||||||||
|
||||||||||||||||||||
|
||||||||||||||||||||
Predictably Irrational
und über 1 Million weitere Bücher verfügbar für Amazon Kindle .
Erfahren Sie mehr
| ||||||||||||||||||||||||||||||
 Gutschein erhalten
Tauschen Sie jetzt Predictably Irrational, Revised Intl: The Hidden Forces That Shape Our Decisions gegen einen Amazon-Gutschein in Höhe von EUR 0,25 ein - einlösbar für Tausende von Artikeln bei Amazon.de. Entdecken Sie mehr eintauschbare Bücher im Bücher Trade-In Shop. Bitte beachten Sie die Teilnahmebedingungen.
 Jetzt für Amazon Student anmelden und um 20% erhöhten Eintauschwert sichern. |
Wird oft zusammen gekauft
Produktinformation
|
Mehr über den Autor
Entdecken Sie Bücher, lesen Sie über Autoren und mehr
› Besuchen Sie die Seite von Dan Ariely auf Amazon
› Besuchen Sie die Seite von Dan Ariely auf Amazon
Produktbeschreibungen
Kurzbeschreibung
In his uniquely charming and engaging style, Dan Ariely again examines our poor decision-making processes now on a broader canvas than ever before. Taking into account recent economic events, Ariely tackles one of the biggest crises of our times: the financial meltdown and sub-prime mortgage crisis of 2008 2009, and the irrational decisions that led us there. As Ariely explains, relying on standard economic theory alone might, in fact, be dangerous. The mistakes that we make are not random but irrational, and they can aggregate in the market with devastating results.
In this revised and expanded edition of PREDICTABLY IRRATIONAL, Ariely brings a much-needed dose of sophisticated psychology to the realm of public policy. In addition to reflecting on material covered in previous chapters and responding to the thought-provoking comments of his readers, he also answers pertinent questions like:
What caused individuals to take on mortgages that were too large?
What caused bankers to lose sight of the economy?
Why didn t we plan better for the possibility of bad times?
What do we need to do to get over these difficult times?
Is there a psychological fallout from not understanding what s going on in the markets?
Is it possible that a central and global market can increase irrational behavior?
Should we use the assumptions of rational economics as building blocks for setting up policies and designing our institutions?
Blending everyday experience with groundbreaking analysis and new research into today s economic climate, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. The mistakes we make are systematic and predictable and in light of our current crisis, their consequences have never been more clear. This revised and expanded edition of PREDITABLY IRRATIONAL will change the way we interact with the world from the small decisions we make in our own lives, to the individual and collective choices that shape our global economy.
In this revised and expanded edition of PREDICTABLY IRRATIONAL, Ariely brings a much-needed dose of sophisticated psychology to the realm of public policy. In addition to reflecting on material covered in previous chapters and responding to the thought-provoking comments of his readers, he also answers pertinent questions like:
What caused individuals to take on mortgages that were too large?
What caused bankers to lose sight of the economy?
Why didn t we plan better for the possibility of bad times?
What do we need to do to get over these difficult times?
Is there a psychological fallout from not understanding what s going on in the markets?
Is it possible that a central and global market can increase irrational behavior?
Should we use the assumptions of rational economics as building blocks for setting up policies and designing our institutions?
Blending everyday experience with groundbreaking analysis and new research into today s economic climate, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. The mistakes we make are systematic and predictable and in light of our current crisis, their consequences have never been more clear. This revised and expanded edition of PREDITABLY IRRATIONAL will change the way we interact with the world from the small decisions we make in our own lives, to the individual and collective choices that shape our global economy.
Über den Autor
Dan Ariely, geboren 1968, studierte Psychologie und Betriebswirtschaft. Ab 1998 war er Professor für Verhaltensökonomik am Massachusetts Institute of Technology (MIT) und leitete dort u.a. die Forschungsgruppe eRationality. Seit 2008 lehrt er an der renommierten Duke University. Weltweit hält er Vorträge über unsere berechenbare Unvernunft.
Welche anderen Artikel kaufen Kunden, nachdem sie diesen Artikel angesehen haben?
In diesem Buch
(Mehr dazu)
Nach einer anderen Ausgabe dieses Buches suchen.
Nach einer anderen Ausgabe dieses Buches suchen.
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Tags, die Kunden mit diesem Produkt verbinden(Was ist das?)Klicken Sie zum Suchen verwandter Artikel, Diskussionen oder Personen auf ein Tag.
|
Kundenrezensionen
Die hilfreichsten Kundenrezensionen
14 von 14 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
Predictably Irrational ist ein weiteres Buch aus der Behavioral-Economics-Ecke, die das Fundament der traditionellen Ökonomie - den Homo Oeconomicus - anfechtet. Mit seinen empirischen Studien zeigt Dan Ariely auf, dass wir uns längst nicht so rational verhalten wie Ökonomen es immer unterstellen und wie gern wir es gerne hätten. Er geht sogar einen Schritt weiter und behauptet, dass wir uns teilweise sogar systematisch und vorhersagbar irrational verhalten. In meinen Augen trifft die Vorhersagbarkeit auf die begrenzten Versuchsanordnungen seiner Experimente zu, aber löst man sich vom streng rationalem Leitbild und bezieht die psychologische Dimension in unsere Entscheidungsfindung mit ein, so meine ich, dass die potentiellen Einflussfaktoren derartig vielfältig sind, dass eine Prognose nahezu unmöglich wird. Das ist nicht weiter schlimm, denn fast alle Sozialwissenschaften haben sich damit abgefunden und lediglich der Nimbus der streng formalen Wirtschaftswissenschaft erleidet Schaden.
Das Buch liest sich sehr unterhaltsam und erklärt z.B., welchen Einfluss soziale Normen haben (warum schenken wir einem Gastgeber Wein oder Blumen statt ihm einen entsprechende Betrag Bares in die Hand zu drücken, obwohl wir nicht wissen, ob er unseren Wein denn wirklich schätzt), warum Placebos wirken (und zwar desto besser, je teurer sie sind), warum uns unsere Besitztümer häufig so viel wertvoller erscheinen als potentiellen Käufern oder warum Angestellte ohne jedes schlechtes Gewissen Büromaterialen mitgehen lassen, aber die Kasse nie anrühren würden. Alles in allem sehr gut geschrieben und mit viel Stoff und Anregungen zum Nachdenken. Kein Buch, dass direkte Handlungsempfehlungen in Checklistenform gibt, aber es ist sicherlich sinnvoll, nicht nur bei der Werbekommunikation über die psychologischen Einflussfaktoren von Entscheidungen nachzudenken. Und last but not least sind die häufig kontraintuitiven Ergebnisse der sehr gut beschriebenen Experimente hervorragendes Smalltalk-Futter für Business-Lunches.
Das Buch liest sich sehr unterhaltsam und erklärt z.B., welchen Einfluss soziale Normen haben (warum schenken wir einem Gastgeber Wein oder Blumen statt ihm einen entsprechende Betrag Bares in die Hand zu drücken, obwohl wir nicht wissen, ob er unseren Wein denn wirklich schätzt), warum Placebos wirken (und zwar desto besser, je teurer sie sind), warum uns unsere Besitztümer häufig so viel wertvoller erscheinen als potentiellen Käufern oder warum Angestellte ohne jedes schlechtes Gewissen Büromaterialen mitgehen lassen, aber die Kasse nie anrühren würden. Alles in allem sehr gut geschrieben und mit viel Stoff und Anregungen zum Nachdenken. Kein Buch, dass direkte Handlungsempfehlungen in Checklistenform gibt, aber es ist sicherlich sinnvoll, nicht nur bei der Werbekommunikation über die psychologischen Einflussfaktoren von Entscheidungen nachzudenken. Und last but not least sind die häufig kontraintuitiven Ergebnisse der sehr gut beschriebenen Experimente hervorragendes Smalltalk-Futter für Business-Lunches.
29 von 35 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
Only a professor of behavioral economics would conclude that when people respond to motives other than money they are being predictably irrational. If you want to see some clever experiments that demonstrate that people are interested in things other than money, read this book.
I would like to observe, however, that such experiments have to be taken with a grain of salt when people know that they are experiments or reflect unexpected questions rather than serious looks at on-going behavior in areas where people have a lot of experience. For instance, the book looks at whether and at what price Duke students will sell basketball tickets they have just put a lot of effort into getting. Clearly, there are factors other than profit that motivated the buying in the first place. Most students probably wanted to get lucky and go to the game. Selling a ticket under these circumstances denies the opportunity to go to the game. A ticket broker would make a rational decision about whether to hire students to try get a ticket this way, but a student who does this a few times wouldn't. Study the ticket broker and you'll get more economic behavior. Study the student who wants to go the game and you won't. So why should we be surprised?
I remember being a subject of a lot of these experiments as a student. If the experiment struck me as particularly stupid, I would often feel rebellious and do things to act in noneconomic ways just to prove I was a person. I didn't see that effects like those are being studied here.
If you want to learn about human behavior, I suggest you study all of the motives . . . not just try to understand the economic motives.
In addition, some of the experiments probably depend in part on the common meaning of certain words being different than the definition that a professor would use. I think the experiments about certainty and probability wording may be tainted by that problem.
Professor Ariely is a clever fellow, but I think he stretches his conclusions further than they deserve. He's also interested in finding ways to make people look stupid rather than appreciating the genius that most people exhibit routinely. I couldn't help feeling that there was too much economic motive in his desire to write this book (a P.T. Barnum approach rather than trying to truly educate).
I would like to observe, however, that such experiments have to be taken with a grain of salt when people know that they are experiments or reflect unexpected questions rather than serious looks at on-going behavior in areas where people have a lot of experience. For instance, the book looks at whether and at what price Duke students will sell basketball tickets they have just put a lot of effort into getting. Clearly, there are factors other than profit that motivated the buying in the first place. Most students probably wanted to get lucky and go to the game. Selling a ticket under these circumstances denies the opportunity to go to the game. A ticket broker would make a rational decision about whether to hire students to try get a ticket this way, but a student who does this a few times wouldn't. Study the ticket broker and you'll get more economic behavior. Study the student who wants to go the game and you won't. So why should we be surprised?
I remember being a subject of a lot of these experiments as a student. If the experiment struck me as particularly stupid, I would often feel rebellious and do things to act in noneconomic ways just to prove I was a person. I didn't see that effects like those are being studied here.
If you want to learn about human behavior, I suggest you study all of the motives . . . not just try to understand the economic motives.
In addition, some of the experiments probably depend in part on the common meaning of certain words being different than the definition that a professor would use. I think the experiments about certainty and probability wording may be tainted by that problem.
Professor Ariely is a clever fellow, but I think he stretches his conclusions further than they deserve. He's also interested in finding ways to make people look stupid rather than appreciating the genius that most people exhibit routinely. I couldn't help feeling that there was too much economic motive in his desire to write this book (a P.T. Barnum approach rather than trying to truly educate).
2 von 2 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
Many decisions that we make in our daily lives seem quite irrational when analyzed dispassionately and coolly in terms of whether those decisions make any economic sense or are they beneficial to us in some other way. And yet, those irrational decisions are not completely random, but there is some reason to their madness. The part of psychology that deals with this "irrationality" in marketplace is referred to as behavioral economics, and this research field has had a great impact on our understanding of how markets work and has been the major intellectual and empirical driving force away from the idealized rational agents of classical economic theory.
Behavioral economics is also the main subject of this eminently readable and entertaining book. In it the author, Dan Ariely, takes the reader on a tour of various ingenious and insightful psychological experiments that shed some light on the way we make economic decisions. The sorts of experiments described - from drinking various beers at restaurant, selling and buying tickets for a favorite sports team, to cheating in various situations when money or products are at stake - are all very relevant to everyday life. Ariely is also a very engaging writer and the book has a very strong personal feel. However, this overly personal approach can get to be a bit distracting at times. It would have been helpful if the author used examples from other researchers in the field or at least tried to show how his own research fits within some larger picture or framework. As it is, the reader almost gets the impression that Ariely has single-handedly come up with the ideas and concepts that are presented in this book.
Another problem that I have with this book is that it doesn't seem to have a well defined focus, other than the "irrationality" itself. Too many concepts from psychology (priming, placebo, peer pressure, etc.) are conflated and made to seem to be just manifestations of single overarching "irrational" behavior. I would have also liked if the author tried to provide more explanation for why we do act in this seemingly irrational way. A brief description of evolutionary forces that shaped our thinking would have been useful. Many of these "irrational" behaviors certainly must have had some purpose; otherwise we would have become extinct long time ago.
Overall, this is a very well written and entertaining introduction to behavioral economics. It will make you look at your everyday microeconomic decisions in a whole new light.
Behavioral economics is also the main subject of this eminently readable and entertaining book. In it the author, Dan Ariely, takes the reader on a tour of various ingenious and insightful psychological experiments that shed some light on the way we make economic decisions. The sorts of experiments described - from drinking various beers at restaurant, selling and buying tickets for a favorite sports team, to cheating in various situations when money or products are at stake - are all very relevant to everyday life. Ariely is also a very engaging writer and the book has a very strong personal feel. However, this overly personal approach can get to be a bit distracting at times. It would have been helpful if the author used examples from other researchers in the field or at least tried to show how his own research fits within some larger picture or framework. As it is, the reader almost gets the impression that Ariely has single-handedly come up with the ideas and concepts that are presented in this book.
Another problem that I have with this book is that it doesn't seem to have a well defined focus, other than the "irrationality" itself. Too many concepts from psychology (priming, placebo, peer pressure, etc.) are conflated and made to seem to be just manifestations of single overarching "irrational" behavior. I would have also liked if the author tried to provide more explanation for why we do act in this seemingly irrational way. A brief description of evolutionary forces that shaped our thinking would have been useful. Many of these "irrational" behaviors certainly must have had some purpose; otherwise we would have become extinct long time ago.
Overall, this is a very well written and entertaining introduction to behavioral economics. It will make you look at your everyday microeconomic decisions in a whole new light.
Möchten Sie weitere Rezensionen zu diesem Artikel anzeigen?
Waren diese Rezensionen hilfreich?
Wir wollen von Ihnen hören.
Die neuesten Kundenrezensionen
Ungewöhnliche Experimente, die die Verhaltensökonomik...
Einleitend ordnet Dan Ariely sein Buch in den wissenschaftlichen Rahmen der Verhaltensökonomik
(Behavioral economics) ein. Lesen Sie weiter...
(Behavioral economics) ein. Lesen Sie weiter...
Vor 6 Monaten von Annette Mennicke veröffentlicht
Impressive Insight
Dan Ariely shows impressively that the rational behaviour old school economics postulate is often enough not seen in reality. Lesen Sie weiter...
Vor 7 Monaten von H. Krausse veröffentlicht
The whole book is very easy to understand.
Are humans predictable? Mostly. Are humans rational? Not always. But the interesting thing is that even some of our irrationality is predictable, what Ariely nicely shows in his... Lesen Sie weiter...
Vor 11 Monaten von Kurt Keller veröffentlicht
A brilliant introduction into the power of irrationality!
Dan Ariely shows in a number of clearly organized chapters, how we are fooling ourselves in everyday life: we all seek for rationality and rational behaviour, but deep psychologic... Lesen Sie weiter...
Vor 20 Monaten von GO veröffentlicht
Great book!
A very good book, I think. A lot of fun and interesting stories & experiments to proof the irrationalities in our every-day-life.
I definitely recommend reading the book!
I definitely recommend reading the book!
Vor 21 Monaten von JuliaH veröffentlicht
very inspiring
this book wakes you up. very inspiring. a goo read for everyone that doesn`t want to stay hypnothised. i strongly recommend it for reading.
Veröffentlicht am 3. März 2010 von Alenka Poplin
Absolute 'must read' für jeden, der einkauft oder verkauft
Das Buch hat beeindruckenden Inhalt. Etliche der Erkenntnisse haben meine Wahrnehmung der Welt sofort verändert. Lesen Sie weiter...
Veröffentlicht am 23. November 2009 von Marius David Yaish
People Are Predictably Interested In More Than Money
Only a professor of behavioral economics would conclude that when people respond to motives other than money they are being predictably irrational. Lesen Sie weiter...
Veröffentlicht am 22. April 2008 von Donald Mitchell
Kunden diskutieren
|
Das Forum zu diesem Produkt
Fragen stellen, Meinungen austauschen, Einblicke gewinnen Aktive Diskussionen in ähnlichen Foren
Kundendiskussionen durchsuchen
|
Ähnliche Foren
|
||||||||||||||||||||||||||||||||||
Lieblingslisten
|
|
Ähnliche Artikel finden
Anhand des Sachgebietes nach ähnlichen Produkten suchen:
Ihr Kommentar
Möchten Sie die Produktinformationen aktualisieren oder Feedback zu den Produktabbildungen geben?
|
