Predictably Irrational: The Hidden Forces That Shape Our Decisions: Amazon.de: Dan Ariely: Englische Bücher

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'A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.' Jerome Groopman, New York Times bestselling author of How Doctors Think 'PREDICTABLY IRRATIONAL is wildly original. It shows why--much more often than we usually care to admit--humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.' George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley 'Dan Ariely is one of the most original and consistently interesting social scientists I know. His research covers an unusually broad range of topics, and in every one of them he has produced some distinctive findings and ideas. His methodological inventiveness is remarkable.' Daniel Kahneman, Nobel Prize in Economics, 2002 "Predictably Irrational is a charmer -- filled with clever experiments, engaging ideas, and delightful anecdotes. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision-making." -- Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness "Predictably Irrational is going to be the most influential, talked-about book in years. It is so full of dazzling insights -- and so engaging -- that once I started reading I couldn't put it down." -- Daniel McFadden, Nobel Laureate in Economics, 2000 Morris Cox Professor of Economics, University of California at Berkeley "Dan Ariely's ingenious experiments explore deeply how our economic behaviour is influenced by irrational forces and social norms. In a charmingly informal style that makes it accessible to a wide audience, Predictably Irrational provides a standing criticism to the explanatory power of rational egotistic choice." -- Kenneth Arrow, Nobel Laureate in Economics 1972, Professor of Economics Stanford University. "A delightfully brilliant guide to our irrationality -- and how to overcome it - in the marketplace and everyplace." -- Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin "After reading this book, you will understand the decisions you make in an entirely new way." -- Nicholas Negroponte, founder of MIT's Media Lab and founder and chairman of the One Laptop per Child non-profit association. "This entertaining yet brilliant book helps us recognize the foibles that underlie the decisions we make in our life -- large and small, profound and banal. More than just pointing our mistakes, Ariely helps us understand and appreciate the complex beauty of human nature. It's nothing less than a witty survival manual for the early 21st century." -- David A. Ross Director emeritus, San Francisco Museum of Modern Art and Director emeritus, Whitney Museum of American Art "Dan Ariely is a genius at understanding human behaviour: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. Predictably Irrational will reshape the way you see the world, and yourself, for good." -- James Surowiecki, author of The Wisdom of Crowds "Predictably Irrational is a solidly scientific, eminently readable, and remarkably insightful look into why we do what we do every day ! and why it's so hard to change, even when we 'know better.'" -- Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia "One of the best books this year, or any year. A towering contribution that helps us better understand how much un-thinking we do most of the time, and how to counteract it. Everyone who has to make decisions (and has to deal with decisions of others) must read this book." -- Alan Kay, President of Viewpoints Research, winner of the Turing, Draper, and Kyoto Prizes

Kurzbeschreibung

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

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Spannende Lektüre für alle, die sich für rational halten 11. Januar 2010

Von Defreezer

Format:Taschenbuch

Predictably Irrational ist ein weiteres Buch aus der Behavioral-Economics-Ecke, die das Fundament der traditionellen Ökonomie - den Homo Oeconomicus - anfechtet. Mit seinen empirischen Studien zeigt Dan Ariely auf, dass wir uns längst nicht so rational verhalten wie Ökonomen es immer unterstellen und wie gern wir es gerne hätten. Er geht sogar einen Schritt weiter und behauptet, dass wir uns teilweise sogar systematisch und vorhersagbar irrational verhalten. In meinen Augen trifft die Vorhersagbarkeit auf die begrenzten Versuchsanordnungen seiner Experimente zu, aber löst man sich vom streng rationalem Leitbild und bezieht die psychologische Dimension in unsere Entscheidungsfindung mit ein, so meine ich, dass die potentiellen Einflussfaktoren derartig vielfältig sind, dass eine Prognose nahezu unmöglich wird. Das ist nicht weiter schlimm, denn fast alle Sozialwissenschaften haben sich damit abgefunden und lediglich der Nimbus der streng formalen Wirtschaftswissenschaft erleidet Schaden.

Das Buch liest sich sehr unterhaltsam und erklärt z.B., welchen Einfluss soziale Normen haben (warum schenken wir einem Gastgeber Wein oder Blumen statt ihm einen entsprechende Betrag Bares in die Hand zu drücken, obwohl wir nicht wissen, ob er unseren Wein denn wirklich schätzt), warum Placebos wirken (und zwar desto besser, je teurer sie sind), warum uns unsere Besitztümer häufig so viel wertvoller erscheinen als potentiellen Käufern oder warum Angestellte ohne jedes schlechtes Gewissen Büromaterialen mitgehen lassen, aber die Kasse nie anrühren würden. Alles in allem sehr gut geschrieben und mit viel Stoff und Anregungen zum Nachdenken. Kein Buch, dass direkte Handlungsempfehlungen in Checklistenform gibt, aber es ist sicherlich sinnvoll, nicht nur bei der Werbekommunikation über die psychologischen Einflussfaktoren von Entscheidungen nachzudenken. Und last but not least sind die häufig kontraintuitiven Ergebnisse der sehr gut beschriebenen Experimente hervorragendes Smalltalk-Futter für Business-Lunches.

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People Are Predictably Interested In More Than Money 22. April 2008

Von Donald Mitchell TOP 500 REZENSENT

Format:Gebundene Ausgabe

Only a professor of behavioral economics would conclude that when people respond to motives other than money they are being predictably irrational. If you want to see some clever experiments that demonstrate that people are interested in things other than money, read this book.

I would like to observe, however, that such experiments have to be taken with a grain of salt when people know that they are experiments or reflect unexpected questions rather than serious looks at on-going behavior in areas where people have a lot of experience. For instance, the book looks at whether and at what price Duke students will sell basketball tickets they have just put a lot of effort into getting. Clearly, there are factors other than profit that motivated the buying in the first place. Most students probably wanted to get lucky and go to the game. Selling a ticket under these circumstances denies the opportunity to go to the game. A ticket broker would make a rational decision about whether to hire students to try get a ticket this way, but a student who does this a few times wouldn't. Study the ticket broker and you'll get more economic behavior. Study the student who wants to go the game and you won't. So why should we be surprised?

I remember being a subject of a lot of these experiments as a student. If the experiment struck me as particularly stupid, I would often feel rebellious and do things to act in noneconomic ways just to prove I was a person. I didn't see that effects like those are being studied here.

If you want to learn about human behavior, I suggest you study all of the motives . . . not just try to understand the economic motives.

In addition, some of the experiments probably depend in part on the common meaning of certain words being different than the definition that a professor would use. I think the experiments about certainty and probability wording may be tainted by that problem.

Professor Ariely is a clever fellow, but I think he stretches his conclusions further than they deserve. He's also interested in finding ways to make people look stupid rather than appreciating the genius that most people exhibit routinely. I couldn't help feeling that there was too much economic motive in his desire to write this book (a P.T. Barnum approach rather than trying to truly educate).

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A fun introduction to behavioral economics 7. Juni 2011

Von Dr. Bojan Tunguz

Many decisions that we make in our daily lives seem quite irrational when analyzed dispassionately and coolly in terms of whether those decisions make any economic sense or are they beneficial to us in some other way. And yet, those irrational decisions are not completely random, but there is some reason to their madness. The part of psychology that deals with this "irrationality" in marketplace is referred to as behavioral economics, and this research field has had a great impact on our understanding of how markets work and has been the major intellectual and empirical driving force away from the idealized rational agents of classical economic theory.

Behavioral economics is also the main subject of this eminently readable and entertaining book. In it the author, Dan Ariely, takes the reader on a tour of various ingenious and insightful psychological experiments that shed some light on the way we make economic decisions. The sorts of experiments described - from drinking various beers at restaurant, selling and buying tickets for a favorite sports team, to cheating in various situations when money or products are at stake - are all very relevant to everyday life. Ariely is also a very engaging writer and the book has a very strong personal feel. However, this overly personal approach can get to be a bit distracting at times. It would have been helpful if the author used examples from other researchers in the field or at least tried to show how his own research fits within some larger picture or framework. As it is, the reader almost gets the impression that Ariely has single-handedly come up with the ideas and concepts that are presented in this book.

Another problem that I have with this book is that it doesn't seem to have a well defined focus, other than the "irrationality" itself. Too many concepts from psychology (priming, placebo, peer pressure, etc.) are conflated and made to seem to be just manifestations of single overarching "irrational" behavior. I would have also liked if the author tried to provide more explanation for why we do act in this seemingly irrational way. A brief description of evolutionary forces that shaped our thinking would have been useful. Many of these "irrational" behaviors certainly must have had some purpose; otherwise we would have become extinct long time ago.

Overall, this is a very well written and entertaining introduction to behavioral economics. It will make you look at your everyday microeconomic decisions in a whole new light.