A step-by-step guide for readers explaining the process of creating an underlying structure for a web site. Topics covered include: Setting and achieving website goals; translating the site's goals into meaningful content; organizing the content so that visitors can find what they're looking for.
On-line success doesn't happen by accident!
I wrote this book for people who have a direct influence on the content and structure of a website - sites created for their personal use, for their employer, or for a client organization. Although the market abounds with books on HTML programming and graphic design, very little exists to tell people how to create a "flow chart" for their website - one that helps define and arrange the site's content so visitors can quickly and easily find what they're looking for. Although this isn't a particularly glamorous subject, information architecture is often the single most important step in the creation of a successful website.
As far as possible, I've tried to put together a nuts-and-bolts, hands-on guide to the subject. I've been using and refining the techniques I describe since the late 70s and have been involved in the creation of interactive media on a daily basis since the late 80s - from primitive menu-based DOS applications to the latest in glitzy e commerce sites.
It may come as a surprise, but the problems I've faced over the years have not changed very much, even though the individual programs and interfaces have. That's because the issues of information architecture are generic in nature and are thus largely unrelated to technological advances. A simple analogy: safer cars may keep us from getting killed on the highway, but they don't make us better drivers.
I'm not a theoretician. I'm not a programmer. I'm not a hot-shot designer. Rather, I'm a content provider who, like those I'm addressing, has to solve here-and-now problems that are directly related to the usability and ultimate acceptance/success of a website. This book explains how I think and how I work - my tricks of the trade.