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Power Stories: The 8 Stories You Must Tell to Build an Epic Business [Englisch] [Taschenbuch]

Valerie Khoo

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Kurzbeschreibung

10. Dezember 2012
Learn to tell stories that have the power to inspire, motivate, and sell Storytelling in business is a skill that's rarely taught--and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and Power Stories: The 8 Stories You Must Tell to Build an Epic Business gives readers the skills they need to master this lost art to make sales and seal deals. Whether it's in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business. From power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life. * Explains why storytelling is the ultimate tool for business success, revealing the 8 stories that any professional needs to be able to tell * Includes proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms * Features real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive Written by Valerie Khoo, a respected small business commentator and successful entrepreneur, Power Stories gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.

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What stories do you need to tell to boost your business, build your profile and turn your customers into raving fans? Find out in Power Stories.

When you tell the right stories, you can transform a brand into an icon, turn your customers into tireless advocates, and give your business—or yourself—an unbeatable advantage.

With this book you'll learn to:

  • tell the 8 essential stories guaranteed to engage, influence and inspire your customers, colleagues and clients
  • recognise the amazing stories waiting to be uncovered to boost your business and build your profile
  • master the powerful art of storytelling to connect with people authentically, make the sale and seal the deal
  • broadcast your stories using both traditional platforms and the most powerful social media tools
  • use compelling facts and figures to give your stories impact.

Written for entrepreneurs, intrapreneurs, game-changers or anyone who wants to build an epic business, Power Stories is your essential guide to harnessing the awesome power of a well-told story.

You'll also find more resources and templates to create your own power stories at www.powerstoriesbook.com.

Über den Autor und weitere Mitwirkende

Valerie Khoo is a journalist, keynote speaker and one of Australia's most popular commentators on small business. Combining her passion for both business and storytelling, Valerie founded the Sydney Writers' Centre, which is known for its world-class training for corporations and individuals. She is also an investor and a mentor to start-ups.

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Amazon.com: 4.7 von 5 Sternen  11 Rezensionen
2 von 2 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen An important read for businesses big and small 11. Dezember 2012
Von TD Young - Veröffentlicht auf Amazon.com
Format:Taschenbuch
I'm a writer, and have been for over 20 years, but I still got heaps from this book. The way Valerie breaks down the different types of stories businesses can use to profile their brand is relevant and easy to understand. Storytelling is not an easy thing to do, but in today's hyper-connected content-rich world, it's important for all businesses to be able to tell powerful stories in order to cut through and get noticed. That being the case, Power Stories should have a place on your desk, next to your computer!
4 von 5 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A MUST READ FOR ALL BUSINESSES! 8. Oktober 2012
Von R Colarossi - Veröffentlicht auf Amazon.com
Format:Kindle Edition
Power Stories is the perfect guide for anyone beginning or building a business. I found it extremely useful as I am currently writing content for my website, some media releases and my first book. Power stories is jam packed with wonderful insights and practical tips to ensure your business flourishes through the power of connection - that is Power Stories! Everyone has them...Valerie shows you how to identify and deliver them in the best way. I am so grateful that she decided to share her knowledge and experience with the world. I couldn't recommend it more highly.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen This is the little black dress of business books 1. Mai 2013
Von Pamela M.J. - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Verifizierter Kauf
I have long been convinced that our story is not only what underpins our identity but establishes our potential and therefore our future. It is part of my own coaching model, but a part I sometimes have to run "under cover" so to speak because it seems "soft".

Thanks to Valerie Khoo I now not only have the perfect tool to convince my clients (executives and business owners)of the importance and power of the STORY, but a guide to make it easy.

Selling ourselves is a tough job. When asked "What's your story?" we often feel like the emperor (or empress) with no clothes. But Khoo is a great teacher. Every chapter is filled with examples (good and bad) illustrating everything from a good elevator pitch and investor pitch to a readable "About" page on your website and powerful testimonials (aka customer stories). As an added bonus she provides readers with down-loadable templates for guidance.

Keep this one on the desk, like you keep your little black dress always at hand, and you'll never be caught threadbare again.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Game-changing! 9. Dezember 2012
Von Jacqueline Biggs - Veröffentlicht auf Amazon.com
Format:Taschenbuch
As a business owner you need to be able to influence, inspire and persuade, if this is an area that you struggle with, then you need this book. Valerie shows you exactly how you to identify the stories that will help you to get what you want, plus she outlines really simple techniques that can turn anyone into an amazing storyteller. Highly recommended.
5.0 von 5 Sternen The material is presented well 21. April 2014
Von David Wedemire - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Verifizierter Kauf
Valerie has a very effective writing style and presents useful real-life examples to aid in the absorption of the material
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