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Positioning: The battle for your mind. How to be seen and heard in the overcrowded marketplace
Al Ries (Autor), Jack Trout (Autor) Durchschnittliche Kundenbewertung:   (25)
Auf Lager. Kostenlose Lieferung bei einem Bestellwert ab EUR 20. Details EUR 13,95
Kurzbeschreibung
'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". '...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea... Lesen Sie weiter |
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