Being a new mom must be tough. I don't have kids but I have several friends who do and they all go through the same stage after birth. The look tired, have messy hair, no makeup, and are a little spaced-out (part bliss, part exhaustion) so I can see why this book resonates with new and experienced moms. The scenarios address all those things that would bug a new mom; not enough sleep, no time to take proper care of ones self, a need to be pampered, and the need for a partner who cares. Not to say that men don't care or help, but this is PORN after all and the situations are the best case scenarios. Cute guys doing altruistic paternal things is hot.
The book is a cute item to tuck into a baby shower bag, or as a pick-me-up during the first few weeks. Experienced moms will think it is a hoot, too since they know how hard good help is to find. :)