Am höchsten bewertete kritische Rezension
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Terrible, inconsistent advice, waste of time
am 8. Juli 2000
I have owned my own business for years, and I disagree with virtually all of this book. While it has some snippets of good advice for women [don't be hesitant, apologetic or act unsure], it also had some ridiculous inconsistencies and stereotypes.
For example, Evans almost worships the way men do things, and portrays all women as incompetent at business, given their alleged stereotypical upbringing of playing with dolls and nurturing. She reinforces every negative stereotype about women. She discusses how men are naturally confident, and suggests that women pretend they are confident, even if they are not; however, in a later chapter, she says, "be yourself; be a woman; use your feminine wiles," because if you pretend, they will see through you. That's just not consistent advice.
She says women must appear serious about their work; but then later says it won't hurt your career to go off on the "Mommy track" for a few years. That is simply unrealistic in most companies.
In early chapters, she says women have to demand what they feel they deserve in the workplace just like men; yet, at the end of the book she contradicts this by grousing about how men can get away with things we women can't [they are allowed to get angry and be rude, fat and ugly; we absolutely cannot]. So which is it? Do we try to act like them; or like women; hard to tell from this rambling and inconsistent book.
Finally, the worst advice of all! She tells women they can contribute more to society and their careers by trying to work their way up in a large corporation, rather than leaving to start their own business, or by getting more fulfilling work at a smaller employer. This is preposterous. Even Ms. Evans is not at the top of the heap at CNN, and probably never will be. Her book is to justify her own choices.
As a woman who left a very successful career in a male-dominated field to start her own very successful business, I would recommend to women looking for career advice that, unless they want to spend their career working in the middle of a giant corporation, and being an employee all their life, don't bother reading this book.