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Piwik Web Analytics Essentials (Englisch) Taschenbuch – 27. April 2012

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Über den Autor und weitere Mitwirkende

Stephan Miller

Stephan A. Miller is a web and app developer, SEO expert, and blogger who lives in Kansas City, Missouri. He was head developer at All About Doors and Windows in Kansas City for six years and was a freelance developer and SEO expert for eight years.

In his career, he has worked with Wordpress, Drupal, Magento, osCommerce, ZenCart, and many other online applications, as well as developing sites from scratch in PHP and MySQL or using the Lithium PHP framework. But this is not all. Because his business was at times a one man show, he knows Linux, Apache, and Nginx well and has developed desktop applications in Python where PHP just won't work. He also knows search engine optimization techniques, web analytics software, and search engine marketing which he uses to promote his own handful of sites. He blogs semi-regularly at about his work.

In diesem Buch

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1 von 1 Kunden fanden die folgende Rezension hilfreich
HASH(0x8f08d774) von 5 Sternen Piwik as an alternative 23. Januar 2013
Von S. Hamel - Veröffentlicht auf
Format: Taschenbuch
Miller does an excellent job covering all technical aspects of Piwik from initial installation, security, backups & maintenance (Chapter 1), using reports and features (Chapter 2), the asynchronous tracking code for pages, events and custom vars (Chapter 3), goals and conversions (Chapter 4), campaigns tracking and attribution (Chapter 5), the concept of events and social tracking (Chapter 6), e-commerce tracking (Chapter 7), administration (Chapter 8), and lastly, advanced tracking topics, debugging and plugins (Chapter 9). Chapter 10 covers integration into other platforms such as CMSs, mobile, accessing the underlying data or using the API.

The book is not too technical but is certainly not a marketing or manager oriented one. It is a good technical reference for anyone starting with Piwik. Don't expect the book to help you justify the use of Piwik over other alternatives, nor should you expect to learn "how" to do analytics.

While there are still debates about the implications of IT vs Marketing in web analytics, Piwik clearly stands on the IT side and the book clearly reflects that. With requirements for self-hosting, MySQL database handling, installation on servers and such, Piwik is clearly for the technically inclined or organizations that want to bring the technical side of web analytics in-house. The arguments I hear most often to justify a solution such as Piwik are a sense of greater control over the data, customization capabilities and a perception of greater security. I feel those aspects should have been a little better covered in the book.
2 von 2 Kunden fanden die folgende Rezension hilfreich
HASH(0x8f075f24) von 5 Sternen Currently the best book about Piwik 17. Oktober 2012
Von Ronan - Veröffentlicht auf
Format: Kindle Edition Verifizierter Kauf
Finally a real book about Piwik, thanks to him Piwik starts to be demystified. Stephan gives us here concrete examples about how to use Piwik and which lines of code we need to insert on our webpages. A really good job. Well done.
HASH(0x8f06bd98) von 5 Sternen A good Piwik resource 22. Dezember 2012
Von Bronwyn - Veröffentlicht auf
Format: Kindle Edition Verifizierter Kauf
I've long been a Google Analytics user however I was wanting to use an analytics program where I have ownership of my data.
I have dabbled with Piwik however I was wanting to delve deeper into its capabilities

Couple of reasons for not giving it 5 stars ...
- there are some inconsistencies in the downloadable code examples.
8482_03_code8 is an example of using setCookieDomain and setDomains in Piwik's tracking code. The js code example uses PiwikTracker.setCookieDomain instead of piwikTracker.setCookieDomain, and where this is expanded on further in Chapter8 the code examples both in the book and files uses tracker.setCookieDomain

- In instances where more than one modification to the code needs to be made such as subdomain tracking, I would have liked to have seen a final version of the required code with both the setDocumentTitle and setCookieDomain etc shown. Does the setDocumentTitle need to be added before the setCookieDomain or after the setDomains?

- I would have liked the kindle version to include say a chapter# on each page or some kind of easy indication as to what folder to find the code example in, as I found I was often having to scroll back to see what chapter I was reading and then having to hunt through the relevant readme file to find the code example I was after.

Overall though, this book with it's detailed information and code examples (for the most part) is useful and thorough in the topics it covers. I'm glad I purchased it.
HASH(0x8f046900) von 5 Sternen Piwiked 4. Januar 2013
Von Erik Ruhling - Veröffentlicht auf
Format: Taschenbuch
Piwik is an open-source alternative to Google Analytics (and various other web analytic software). If you prefer your data to remain in your hands and not stored somewhere in the Googleverse, Piwik is the way to go.
This book is an excellent introduction to installing, configuring, using and maintaining a Piwik server. Some basic concept of how PHP and MySQL work and interact with one another is helpful, but that kind of goes without saying when dealing with open-source software in general.
The text is clear and concise, with a good balance between description and screen shots (I hate when a book consists of mostly screen-shot - it's like padding a term paper with larger fonts and leading).
I confess we only use the basic features of Piwik at the moment, but I know that when our account team asks for advanced tracking, campaign tracking, or even e-commerce tracking, I'll be able to quickly configure our installation using this book as reference. It even covers the basics of creating your own back-end widgets and documents the API near the end.
All in all, an indispensable reference for anyone who needs to install and maintain a Piwik server.
0 von 5 Kunden fanden die folgende Rezension hilfreich
HASH(0x8f495894) von 5 Sternen PiWik Web Analytic Hijacker SEO Attacker 13. Oktober 2014
Von Kevin Meserve - Veröffentlicht auf
Format: Taschenbuch
Unbelievable is all I can say, and I'm not talking in a good sense. I NEVER got to the part about what this program offers because well before I got there once I signed up for PiWik immediately my site index page name got changed and PiWik removed my site description and added it's own "advertisement slogan" in lieu of our site description. Well can you imagine what our stats turned into overnight? Our search engine results plummeted after putting us on top of the search engines for our search terms which took 1 year. Plummeted, gone and what stats are worth losing thousands in business so a program can advertise how great they are? Not only this when I discovered we were losing money hand over fist overnight I had to go directly to my host and work order after work order until our site was restored blog and all which took 2 days. Imagine the stress involved. The writer of this program should note in the future that "EVERY PROGRAM" has a learning curve involved and if you sign up maybe this program should leave customer's websites alone until said customer has figured out your program not immediately take over your site, adding your own advertisments and costing customers thousands. We have since dumped PiWik and will never look at this program again. We work to hard here pushing our sites to the top to have it demolished so a program may get good advertisement.
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