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Pitch Invasion
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Unlacing the story of how sport became so full of money … Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages. This is the incredible story of how the rivalry between two brothers turned sport into an industry. Pitch Invasion also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker’s unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. Reaching right up to today’s world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas’s recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes.
Synopsis
Unlacing the story of how sport became so full of money ...Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages. This is the incredible story of how the rivalry between two brothers turned sport into an industry. "Pitch Invasion" also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker's unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. Reaching right up to today's world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas' recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes.
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adidas, Puma... & Nike...
27. März 2007
Format:Taschenbuch
The story narrated in this book (the birth of adidas and Puma, their growing phase inside a family feud, the arrival of Nike, the fall of the German brands and their 90's resurrection) is really interesting and it can certainly be a study case in any top business program at any university. The book is written in such an appealing way that if you are sports enthusiastic it would be impossible for you to stop reading it. I really have to recommend this book.
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