I'm an adult beginner in cello (I've been playing for 4 months) and have never played another instrument before. I definitely recommend this book to others in a similar situation.
Over the last 3 months I've accummulatd over 15 books on learning how to play the cello, etude books, etc, and googled and youtubed information online (a must see: David Finckel's Cello Talks). I try to do as much research as possible when I start a new hobby. I also purchased Cello Playing for Music Lovers, The Art of Cello Playing, Rosindust: Teaching, Learning and Life from a Cellist's Perspective, and A Modern Cellist's Manual, among other well-known books and I've found that this is the best introduction to learning about the cello. This book provides the best OVERVIEW on learning how to play the cello that is EASY & DIGESTABLE! This book provides information on technique and doesn't over saturate you with information like some of the other books do, and provides a taste of what you are getting yourself into. However, once you know you want to go further with the cello, I would recommend the other books I've listed above.
I had purchased this book near the end of my cello book buying spree (I don't think it was available at the time), but I definitely would recommend buying this book first. After this book, I would recommend buying Cello Playing for Music Lovers & Potter's The Art of Cello Playing at the same time, as Music Lover's references sections in Potter's book (Music Lover's also references Shroeder's 170 Foundational Studies, but Potter's book provides additional information besides etudes for practice which is nice - so buy Shroeders later).
With all of my buying-info spree, I went into information overload, but I tend to go back to this book for its easy checklists and pictures. Also, it provides some brief information on great cellists and composers that I will be researching later since I am not familiar cello history, composers or cellist. An overall great buy!