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Photoshop for the Entertainment Industry, w. CD-ROM: Secrets from an Entertainment Advertising Insider (Englisch) Taschenbuch – 31. Oktober 2005


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Synopsis

You've dabbled with design in school and on the job, and you feel comfortable with Photoshop and other design tools. You're no graphics expert, but you're no newbie. Now you find yourself with a cool job opportunity in the entertainment industry (or are trying to break in) and you need to prove your design chops, fast! Photoshop CS2 for Advertising and Marketing: Secrets from an Entertainment Advertising Insider isn't your standard Photoshop how-to book. Combining essential Photoshop techniques with professional insights into the workings of major studios as well as advice on how to navigate the minefields designers may encounter there, author and noted designer, art director, and popular UCLA Photoshop instructor Daniel Sorenson teaches you everything you need to know about working as a designer for entertainment advertising and marketing.Using a series of real-world projects-- including a trade ad, an anime illustration, a movie poster, CD cover art, an outdoor ad campaign for a major new sitcom (bus sides, kiosks, billboards, subway posters), and more--this book covers the Photoshop tools, features, and tools you need to hone your graphic skills and easily take on any marketing design project.

To get more information on Daniel check out www.danielosorenson.com. "From the practical to the aesthetic and from business advice to Photoshop tutorials -- Daniel's book is based in extensive real world experience garnered over years of working with the most critical clients under the tightest deadlines. This book offers insights and advice that I've never seen shared in print before. I can't wait to read it from cover to cover." Katrin Eismann www.photoshopdiva.com

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You've dabbled with design in school and on the job, and you feel comfortable with Photoshop and other design tools. You're no graphics expert, but you're no newbie. Now you find yourself with a cool job opportunity in the entertainment industry (or are trying to break in) and you need to prove your design chops, fast! Photoshop CS2 for Advertising and Marketing: Secrets from an Entertainment Advertising Insider isn't your standard Photoshop how-to book. Combining essential Photoshop techniques with professional insights into the workings of major studios as well as advice on how to navigate the minefields designers may encounter there, author and noted designer, art director, and popular UCLA Photoshop instructor Daniel Sorenson teaches you everything you need to know about working as a designer for entertainment advertising and marketing. Using a series of real-world projects-- including a trade ad, an anime illustration, a movie poster, CD cover art, an outdoor ad campaign for a major new sitcom (bus sides, kiosks, billboards, subway posters), and more--this book covers the Photoshop tools, features, and tools you need to hone your graphic skills and easily take on any marketing design project. To get more information on Daniel check out www.danielosorenson.com.

"From the practical to the aesthetic and from business advice to Photoshop tutorials – Daniel's book is based in extensive real world experience garnered over years of working with the most critical clients under the tightest deadlines. This book offers insights and advice that I’ve never seen shared in print before. I can’t wait to read it from cover to cover."
Katrin Eismann www.photoshopdiva.com

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8 von 9 Kunden fanden die folgende Rezension hilfreich
The best Photoshop book I own. 1. März 2006
Von Matthew Krause - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I'm pretty well-versed in graphical software (though by no means a guru), and I've had my fair share of Photoshop books. This one is, by far, my favorite, and for a few reasons. Firstly, and probably most importantly, is the workflow Sorenson delineates; his "non-destructive" methods yield the desired results in terms of appearance, but allow you to make changes easily and quickly should the need arise. Secondly, Sorenson's writing is easy to follow and concise, and it's obvious that he knows Photoshop extremely well (including the CS2-specific particulars). Finally, the nature of the projects in this book are more useful and, dare I say, professional than those in many other Photoshop books. The results look like real, finished pieces of design, and have fairly obvious real-world applications. In short, a lot of Photoshop books will teach you gimmicks (Kelby's "Down and Dirty" series comes to mind), but this book demonstrates how to craft a solid answer to a design problem. I'd say it's useful for almost anyone, from beginners in CS2 to those working in the field of design.
8 von 9 Kunden fanden die folgende Rezension hilfreich
Photoshop CS2 for Advertising and Marketing 3. Januar 2006
Von Andy Aryapour - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I love the writing style of this book, easy to follow and to understand. The book is richly illustrated and the overall look and feel of the book is very inspiring.

I also enjoyed the modular structure of the chapters of the book. It allowed me to read and learn in a non-linear way.

A great book! Packed with real-life tips and techniques. Lots of advice that goes beyond the usual Photoshop tutorial-type books: How to approach, plan and deliver a successful image-composition or design project.

I highly recommend this book!
8 von 9 Kunden fanden die folgende Rezension hilfreich
Easy to follow, great writing and practical tutorials 14. Februar 2006
Von J. Gillock - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I have several books on Photoshop CS2. This is by far the best I have. I'm not a newbie to Photoshop but I'm on the low rung of intermediates. Sorenson knows his stuff and is not only a Photoshop guru, he can write clearly and precisely. His tutorials are practical and I was able to use some of his pointers almost immediately on some real work I was doing. This book is on the top of my stack of digital graphics books and it's pretty dog eared now. I am waiting for another Sorenson book.
5 von 6 Kunden fanden die folgende Rezension hilfreich
A Valuable Resource 31. März 2006
Von Alexander Swart - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Professor Sorenson's book is engagingly written. This would be an excellent textbook for college advertising design programs. There are no "cheap tricks" here (no flashy, tacky techniques); just a solid, sequential working method for Photoshop that actually works! Sorenson's examples and mini-tutorials are spot on. As a kind of bonus, the reader will also gain an understanding of entertainment marketing. I'm in a position to know; I run an entertainment advertising agency.
5 von 6 Kunden fanden die folgende Rezension hilfreich
No Pie-In-The-Sky Cookbook 1. Juli 2006
Von Graphics in Motion - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
There are quite a few Photoshop books that offer step-by-step (cookbook) techniques, but Sorenson's text is at the top of my list. He offers real-world techniques and projects along with insight about how entertainment advertising really works.

If you've ever wanted to know "why" as well as "how", PSCS2 for Ad and Marketing is the way to go.

And you have a real project to complete, this is the book to grab from the shelf!
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