- Taschenbuch: 261 Seiten
- Verlag: Kaplan Business; Auflage: illustrated edition (März 2001)
- Sprache: Englisch
- ISBN-10: 0793142954
- ISBN-13: 978-0793142958
- Größe und/oder Gewicht: 22,6 x 18,5 x 1,8 cm
- Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen Alle Rezensionen anzeigen (1 Kundenrezension)
- Amazon Bestseller-Rang: Nr. 897.506 in Englische Bücher (Siehe Top 100 in Englische Bücher)
|
||||||||||||||||||||
|
||||||||||||||||||||
|
||||||||||||||||||||
Produktinformation |
Mehr über den Autor
Entdecken Sie Bücher, lesen Sie über Autoren und mehr
› Besuchen Sie die Seite von Kim MacPherson auf Amazon
› Besuchen Sie die Seite von Kim MacPherson auf Amazon
Produktbeschreibungen
Kurzbeschreibung
To retain customers and solicit new clients, businesses need proven ways to make their products and services stand out. From subject lines that grab attention to detailed ways of calculating return on investment, every aspect of e-mail advertising is detailed in Permission Based E-Mail That Works.
In a clear, lively tone, author and e-mail marketing expert, Kim MacPherson covers the specifics of a new breed in advertising. MacPherson draws from a large pool of material and sources to present a well rounded approach to advertising, including ways ""opt in"" (permission based e-mail) can be used to retain customers and acquire new clients. Creative copy, streaming media, and specialized offers can make your e-mail sing, but the ability to measure various approaches is crucial. By understanding the basics of rented e-mail lists versus in house databases, embedded cookies, and return on investment charts, MacPherson has developed an invaluable guide through the ins and outs of the virtual marketplace.
Synopsis
To retain customers and solicit new clients, businesses need proven ways to make their products and services stand out. From subject lines that grab attention to detailed ways of calculating return on investment, every aspect of e-mail advertising is detailed in "Permission Based E-Mail That Works". In a clear, lively tone, author and e-mail marketing expert, Kim MacPherson covers the specifics of a new breed in advertising. MacPherson draws from a large pool of material and sources to present a well rounded approach to advertising, including ways "opt in" (permission based e-mail) can be used to retain customers and acquire new clients. Creative copy, streaming media, and specialized offers can make your e-mail sing, but the ability to measure various approaches is crucial. By understanding the basics of rented e-mail lists versus in house databases, embedded cookies, and return on investment charts, MacPherson has developed an invaluable guide through the ins and outs of the virtual marketplace.
In diesem Buch
(Mehr dazu)
Einleitungssatz
For direct response marketing, there is no faster, cheaper, or more effective current venue to reach your top prospects than e-mail. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
For direct response marketing, there is no faster, cheaper, or more effective current venue to reach your top prospects than e-mail. Lesen Sie die erste Seite
Mehr entdecken
Wortanzeiger
Ausgewählte Seiten ansehenWortanzeiger
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Tags(Was ist das?)Bei einem Tag handelt es sich um ein Schlagwort, das zum Produkt passt.
Tags erleichtern allen Kunden die Suche und die Sortierung ihrer Lieblingsprodukte. |
Eine digitale Version dieses Buchs im Kindle-Shop verkaufen
Wenn Sie ein Verleger oder Autor sind und die digitalen Rechte an einem Buch haben, können Sie die digitale Version des Buchs in unserem Kindle-Shop verkaufen.
Weitere Informationen
Kundenrezensionen
Die hilfreichsten Kundenrezensionen
4 von 6 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
Mit diesem Buch von Kim MacPherson, wird Email Marketing so richtig greifbar. Anhand eines imaginären Golfclubs beschreibt Sie so ziemlich alle Aspekte, die beim Email-Marketing wichtig sind. Angefangen beim Stil und dem Layout, bis hin zu Landing Pages und der Bewertung und Auswertung der Resultate einer Email-Kampagne. Leicht zu lesen und gespickt mit Beispielen, kann man sich alles sehr gut vorstellen und damit auch recht anschaulich nachmachen.
Für mich ein Buch für Praktiker von einer Praktikerin.
Für mich ein Buch für Praktiker von einer Praktikerin.
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com:
15 Rezensionen
32 von 33 Kunden fanden die folgende Rezension hilfreich
Great book on e-mail marketing campaigns
28. Februar 2002
Format:Taschenbuch
Kim MacPherson's book on e-mail marketing is a really good read. This book, along with Seth Godin's Permission Marketing are quite similar and both are very easy to read. If you want to learn more about internet marketing I would highly encourage you to read Seth Godin's book Unleashing the IdeaVirus, which deals with viral marketing in businesses and might help create additional marketing opportunities from the e-mail marketing campaigns you learn to set up with Ms. MacPherson's book.
The book is packed with great tips and advice for those of us just starting down the path of permission email marketing. The case histories of good and bad practices alike provide strong insights on communications and etiquette. Most importantly, this book explains the terms of email marketing and, for someone more experienced, it helps you calculate costs and your ROI (return on investment) from the campaign.
All and all I would highly recommend this book as it is a practical guide for professional marketers and aspiring Internet Entrepreneurs. I've seen a lot of email marketing books, and this is the best how-to book. If you combined this book with the underpinnings you can get from reading Seth Godin's Permission Marketing you will have the subject matter down cold.
16 von 16 Kunden fanden die folgende Rezension hilfreich
Kim **NOW is the perfect time to revise your book**
27. Juni 2004
Format:Taschenbuch|Von Amazon bestätigter Kauf
Time passes and this book now needs to be revised. The
M/s Mac Pherson gives you all the skills you need to
get to the place you should have been two years ago.
For example no mention is made of autoreponders. Today
almost all permission based systems now make use of
autoresponders as an efficient method that ensures
quick replies to new leads and immediately delivers
that special offer, white paper etc.
M/s Mac Pherson gives you all the skills you need to
get to the place you should have been two years ago.
For example no mention is made of autoreponders. Today
almost all permission based systems now make use of
autoresponders as an efficient method that ensures
quick replies to new leads and immediately delivers
that special offer, white paper etc.
Also it is rather quaint that there seems to be no
web page associated with the book. A place to log on
to give my permission for the author to send me her
newsletter and receive a personal email from Kim
promoting her new book or on line web conference.
Although squarely based on permission marketing the
word SPAM is treated more as a sick relative rather
than the final attack of an infinity of verbal locusts
hatched for a world without meaning.
Kim, It's time to hide from the family again and
write an all NEW edition on How to do it right today.
20 von 21 Kunden fanden die folgende Rezension hilfreich
A book that you can really use!
30. März 2001
Format:Taschenbuch
Because I'm in the marketing industry, I received an advance copy of this book. Even though I was somewhat skeptical at first, the truth is that I really liked it. This book is full of really useful "how-to" information that you can use to design, test, and implement your own permission-based e-mail marketing campaign. There is a quote on the cover of the book from Seth Godin (whom we all know is the author of best-seller "Permission Marketing"), and this quote probably sums it up best: "Exactly the sort of nuts and bolts details you'll need to implement a Permission Marketing campaign of your own."
Even though I've been in marketing for twenty years, I found this book useful. After all, e-mail marketing is still somewhat new, and us "insiders" can always use a few good tips. However, I also think this book will be useful for the "non-marketer" who perhaps owns or manages a business that is considering e-mail as a tool for acquiring or retaining customers.
Waren diese Rezensionen hilfreich?
Wir wollen von Ihnen hören.
Kunden diskutieren
|
Das Forum zu diesem Produkt
Fragen stellen, Meinungen austauschen, Einblicke gewinnen Aktive Diskussionen in ähnlichen Foren
Kundendiskussionen durchsuchen
|
Ähnliche Foren
|
||||||||||||||||||||||||||||||||||
Lieblingslisten
|
|
Ähnliche Artikel finden
- Fremdsprachige Bücher > Business, Karriere & Geld > Industriezweige & Berufe > E-commerce
- Fremdsprachige Bücher > Business, Karriere & Geld > Marketing & Verkauf > Marketing > Direkt
- Fremdsprachige Bücher > Business, Karriere & Geld > Marketing & Verkauf > Werbung
- Fremdsprachige Bücher > Business, Karriere & Geld > Populäre Wirtschaftswissenschaften
Anhand des Sachgebietes nach ähnlichen Produkten suchen:
Ihr Kommentar
Möchten Sie die Produktinformationen aktualisieren oder Feedback zu den Produktabbildungen geben?
