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Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI [Englisch] [Taschenbuch]

Sebastian Tonkin , Caleb Whitmore , Justin Cutroni

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Kurzbeschreibung

11. Mai 2010
An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals
 
Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world.
 
The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.
* Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more
* Discusses how to communicate with a webmaster or developer to assist with installation
* Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more
* Touches on brand tracking studies, usability research, competitive analysis, and statistical tools
 
Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives.
 
Foreword by Avinash Kaushik
 
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Hit your target market every time
 
How do visitors get to your Web site? What do they do when they get there? How many do business with your company? How can you turn more visitors into customers?
 
Google Analytics can tell you. You don't have to be a Web guru; just follow the practical advice of these experts. Their case studies and step-by-step guidance demonstrate how to improve your marketing strategy with Google Analytics. They'll even tell you where to find help when you need it.
 
Maximize your online marketing
* Define a successful, ROI-focused online strategy
* Leverage the tools, vendors, and team structure that work best for your business
* Install and configure Google Analytics, or learn to tell your Webmaster what you need
* Understand analysis concepts, features, and reports
* Analyze what Google AdWords, Yahoo! Search Marketing, and Bing can offer
* Learn to successfully engage users through blogs, social media, and e-mail
* Learn which metrics matter and how to measure the success of SEO, display ads, and other tools
 
Save 50% on the Google Analytics Individual Qualification Test (GA IQ). Details inside

Über den Autor und weitere Mitwirkende

Sebastian Tonkin is an entrepreneur and former member of the Google Analytics Marketing Team.
 
Caleb Whitmore is a veteran Google Analytics Authorized Consultant and Founder of Analytics Pros, a company dedicated to empowering and supporting Google Analytics users.
 
Justin Cutroni is author of the popular blog Analytics Talk, a Google Analytics Seminars leader and a consultant who helps companies understand how they can get greatest value from Google Analytics.

In diesem Buch (Mehr dazu)
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
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Amazon.com: 4.6 von 5 Sternen  8 Rezensionen
6 von 6 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen 3 Reasons to Buy This Book 16. September 2010
Von B. Regan - Veröffentlicht auf Amazon.com
Format:Taschenbuch
#1: This book is extremely helpful if you're a hardcore data analyst who needs more business acumen, or a true marketer who needs a better handle on the technical aspects of web analytics.
#2: The section on using web analytics to measure, optimize, and hold accountable your SEO is very strong.
#3: The sections on tracking and optimizing offline marketing (print, billboard, tv, radio, etc.) are a much needed reminder that marketers need to be tracking everything, online or otherwise. And, that Google Analytics can be that "central marketing dashboard" type of tool if set up correctly.
5 von 5 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A comprehensive, actionable guide to the analytics world 3. August 2010
Von WinkleyDinkley - Veröffentlicht auf Amazon.com
Format:Taschenbuch
I found this book to be a great read. The authors make much of the difficult analytics jargon easily digestible, and provide a clear plan to grow your online business. Unlike some of the other titles out there, this book limits the fluff.

In particular, the case studies used were largely relevant to me, and gave a clear sense of how analytics can truly change the game. Bread and butter areas like Adwords and Adsense subject matter carefully drilled down into succinct lessons that anybody can implement. I also appreciated the content on Google trends, a powerful and free tool that seems under-utilized.

The tradeoff with this book's comprehensiveness was ultimately that some of the content wasn't directly relevant to my clothing business, but the authors established a cogent organization to navigate the subject matter.

All in all, this book became my bible on analytics, and I expect to continue to reference it as I optimize my site and ultimately conversions.
2 von 2 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Well ordered and instructive to the Google Analytics user ... and beyond 17. Mai 2011
Von Tim Dire - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Given the singular focus on Google Analytics, the authors have structured a superior book to either of those from Avinash Kaushik (`Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity', and `Web Analytics: An Hour a Day'). I would recommend this book, both for the Google Analytics user as well as for those using other tools. I anticipate this proving a valuable reference as I experiment more. There remains room to further develop the analysis of offline marketing and sales when in unison with online endeavors.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Comprehensive, clear, and motivating 21. Oktober 2010
Von Kathryn Courtney - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
I worked with one of the authors years ago though I bought this book without realizing there was a connection. His enthusiasm and mind-bending expertise at the time really opened my eyes to what was possible with analytics and this book extends that perfectly. I am so happy to have found it! It is a terrific resource that balances the complexity and common sense of analytics in a really usable way. They've covered the most current and relevant topics, like measuring social media (the holy grail!) and getting the most from AdWords, in ways that made me feel like I could make it work for myself and for my clients. I am grateful for this excellent resource and couldn't recommend it with more confidence.
5.0 von 5 Sternen Performance Marketing with Google Analytics 22. Februar 2011
Von jsuderman - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
As a non Google Analytics person, it was very helpful preparing a marketing plan for our orgfanization. It is a good step by step approach using Google Analytics and if you do not have some of the needed skills, it helps determine what skill sets a consultatant should have in writing specifications and implementation.
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