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PayPal Hacks [Englisch] [Taschenbuch]

Shannon Sofield , David Nielsen , David Burchell

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Kurzbeschreibung

21. September 2004 Hacks
If you've bought or sold items through eBay, or through hundreds of other online sites, then you're familiar with PayPal, the online payment service. With PayPal, a valid email address, and a credit card or bank account, you can easily send and receive payments online. Not a bank or financial institution itself, PayPal describes its service as one that builds on the financial infrastructure of bank accounts and credit cards, and using advanced propriety fraud prevention systems, creates a safe, global, real-time payment solution. Put simply, PayPal provides the means for people to conduct financial transactions online, instantly and securely. But there's more to PayPal than meets the eye. PayPal Hacks shows you how to make the most of PayPal to get the most out of your online business or transactions. Authors Shannon Sofield of Payloadz.com and PayPal evangelist David Nielsen guide you through the rigors of using and developing with PayPal. Whether you're building an ecommerce site using PayPal as a transaction provider, or simply trying to pay for an eBay auction without getting burned, PayPal Hacks will give you the skinny on this leading global online payment service. The collection of tips and tricks in PayPal Hacks shows you how to find or even build the right tools for using PayPal to buy and sell on eBay or as a transaction provider for ecommerce on your own site. Written for all PayPal users, from those just starting out to those developing sophisticated ecommerce sites, this book begins with the basics such as setting up your account, then moves quickly into specific tips and tools for buyers, sellers, and developers. With PayPal Hacks, you can: Learn extra steps to help protect yourself while buying or selling on eBay Save time and money with advanced tips and undocumented features Learn dozens of easy-to-follow procedures to help you request and receive payments and fill orders Use PayPal to handle subscriptions, affiliate systems, and donations Create and customize your customers checkout process Effortlessly integrate PayPal s shopping cart system into your own website Implement digital fulfillment with Instant Payment Notification (IPN) and Payment Data Transfer (PDT) Develop and distribute ecommerce applications with the PayPal API Each hack consists of a task to be accomplished or a creative solution to a problem, presented in a clear, logical, and task-oriented format. PayPal Hacks provides the tools and details necessary to make PayPal more profitable, more flexible, and more convenient.

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Synopsis

If you've bought or sold items through eBay, or through hundreds of other online sites, then you're familiar with PayPal, the online payment service. With PayPal, a valid email address, and a credit card or bank account, you can easily send and receive payments online. Not a bank or financial institution itself, PayPal describes its service as one that builds on the financial infrastructure of bank accounts and credit cards, and using advanced propriety fraud prevention systems, creates a safe, global, real-time payment solution. Put simply, PayPal provides the means for people to conduct financial transactions online, instantly and securely. But there's more to PayPal than meets the eye. PayPal Hacks shows you how to make the most of PayPal to get the most out of your online business or transactions. Authors Shannon Sofield of Payloadz.com and PayPal evangelist David Nielsen guide you through the rigors of using and developing with PayPal. Whether you're building an ecommerce site using PayPal as a transaction provider, or simply trying to pay for an eBay auction without getting burned, PayPal Hacks will give you the skinny on this leading global online payment service.

The collection of tips and tricks in PayPal Hacks shows you how to find or even build the right tools for using PayPal to buy and sell on eBay or as a transaction provider for ecommerce on your own site. Written for all PayPal users, from those just starting out to those developing sophisticated ecommerce sites, this book begins with the basics such as setting up your account, then moves quickly into specific tips and tools for buyers, sellers, and developers.

With PayPal Hacks, you can: Learn extra steps to help protect yourself while buying or selling on eBay Save time and money with advanced tips and undocumented features Learn dozens of easy-to-follow procedures to help you request and receive payments and fill orders Use PayPal to handle subscriptions, affiliate systems, and donations Create and customize your customers checkout process Effortlessly integrate PayPal s shopping cart system into your own website Implement digital fulfillment with Instant Payment Notification (IPN) and Payment Data Transfer (PDT) Develop and distribute ecommerce applications with the PayPal API Each hack consists of a task to be accomplished or a creative solution to a problem, presented in a clear, logical, and task-oriented format. PayPal Hacks provides the tools and details necessary to make PayPal more profitable, more flexible, and more convenient.

Über den Autor und weitere Mitwirkende

Shannon Sofield began working with Macromedia development tools when Macromedia acquired Future Splash (this product evolved into what is now known as Macromedia Flash). Since then, he has expanded his expertise to include most of the Macromedia product line. He specializes in advanced applications for Macromedia Flash 5, Generator, and, more recently, Dreamweaver UltraDev. His company, Superfreaker Studios, is located in New York City. The company focuses mainly on creating and developing ready-made applications for Macromedia users to integrate into their own product and service offerings. Shannon's role in web development for Superfreaker Studios covers much of the development process, including conceptualization, design, programming, implementation, and evaluation. His technical title at Superfreaker is "Keeper of the Light." Shannon has worked to provide solutions for clients such as The State of New Jersey, Xerox, Rockefeller Center, Princeton University, and National Discount Brokers. He also works in association with Motion Over Time of New York, educating and training clients in the use of Macromedia products. In the rare event that the shores of the Atlantic receive ridable surf, Shannon can be found catching some waves at his local beach (sometimes in lieu of his programming duties). Dave Nielsen is a Technical Evangelist within the PayPal Developer Network, a member of SDForum's Executive Council and the founder of the Web Services SIG of Silicon Valley. Dave has a Bachelor of Science degree in Business from Cal Poly: San Luis Obispo.

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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Amazon.com: 4.2 von 5 Sternen  12 Rezensionen
17 von 17 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Everything you need to know to work with PayPal 27. Dezember 2004
Von Harold McFarland - Veröffentlicht auf Amazon.com
Format:Taschenbuch
This is basically a book on how to get the most out of PayPal. Whether you are trying to make a purchase, sell and item, or setup a complete e-Commerce solution based on PayPal you will find the information on how to do it here. Some of the information in the book includes how to create an account, what to do when you forget your password, how to get things fixed if your account has been limited, how to pay from a cell phone, dispute a payment, receive money, upgrade your account, lower seller fees, hack-proof your payment buttons, and even encryption. It even has information on the PayPal webservices API and putting a PayPal payment button in an email.

This is an excellent and detailed course on how to use the intricacies of PayPal. PayPal Hacks: 100 Industrial-Strength Tips & Tools is highly recommended to everyone who shops or sells on the Internet as well as anyone who programs sites to use PayPal.
19 von 21 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen For small merchant operations 16. September 2004
Von W Boudville - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Paypal has been one of the few successful ideas on the Web. Ranking with Amazon, eBay and Yahoo. So much so that eBay bought Paypal in its entirety a few years ago.

Since then, as the authors show in several hacks, Paypal is now deeply embedded into eBay as a very convenient payment scheme. A few hacks show how to use Paypal from the standpoint of a single user.

But a broader lesson of this book is that the integration of Paypal into eBay is by no means exclusive. If you maintain your own website and want to sell items on it, that have absolutely nothing to do with auctions, then many hacks discuss how to use Paypal to facilitate this. Including integrating third party shopping carts with it. Indeed, there is an entire chapter devoted to these tasks.

Also, the authors describe how even if you are competing in the online auction space with eBay, you can still use Paypal. It appears that eBay is going to careful lengths to have Paypal treat its merchants equally. Certainly, the authors point out that Paypal is used with eBay's main competitors' auctions, like uBid, Yahoo and Amazon. Reassuring if you have a small operation and are contemplating Paypal.
16 von 18 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Useful for all kinds of PayPal developers 24. September 2004
Von Angela M. Hey - Veröffentlicht auf Amazon.com
Format:Taschenbuch
I create websites as a volunteer for a few small groups. Enhancing a website by adding a PayPal button, can save time in collecting dues and event payments. You can add a simple button using PayPal's online tools, but if you want to do more this book can tell you how to do it. Code samples are supplied in HTML, VBScript, ActionScript, C#, JavaScript and more. It covers security using OpenSSL.

Like the other O'Reilly Hacks books, pushpins and screws mark tips and warnings, respectively. These marks enhance the clarity of the writing, which is already lucid and concise.

Thermometer icons indicate the difficulty of a Hack. Easy Hacks include (a) Quick-Link to Transaction Details (b) Custom Designed Buttons (c) Sending money to someone with an account without setting up one for the sender. Moderate Hacks include (a) Tracking website visitors (b) Receive Instant Payment Notification (IPN) (c) Insert Payment Details into A Database.

Advanced Hacks cover (a) Refunding a Payment without Logging Into the PayPal site (b) Issue Payments En Masse Using the PayPal API (c) Pay Affiliates and Suppliers on a Schedule.

These and 91 other little tricks can make PayPal a really productive environment for collecting and processing payments. The book helps you navigate PayPal's website, telling you where to find scripts and code.

Some of the Hacks are for PayPal users. It shows how to create an account and verify it. I have met many online shoppers who have found the PayPal user experience frustrating and this book can help them. The book goes beyond a mere programmer's guide, it offers solid business advice. For example, it explains how the PayPal Mastercard debit card can be used.

Advanced programmers won't need the easy tricks. They can find .NET Hacks that add PayPal functionality to Windows DLLs, not just websites. There is even a Hack for Dreamweaver, Adobe's web development tool.

I like the book because even a novice PayPal Hacker can find value in this thorough and comprehensive reference book.
17 von 22 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Excellent resource for sellers 26. September 2004
Von Jack D. Herrington - Veröffentlicht auf Amazon.com
Format:Taschenbuch
This is a fantastic resource who want to sell products using PayPal. O'Reilly has had an excellent run with the Hacks series and this is no exception. The book contains one hundred relevant recipes for common problems facing PayPal sellers (and to some extent buyers using PayPal.) Examples include fraud protection, hacking forms, customizing forms and pages, and setting up notifications.

I recommend this book for anyone who is serious about selling products over PayPal.
17 von 23 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Will Repay It's Cover Price Quickly 4. Oktober 2004
Von Stuart Gardner - Veröffentlicht auf Amazon.com
Format:Taschenbuch
This is a really easy book to provide feedback on. How quickly will it pay for its cover price? If you are a seller with any kind of volume, the answer is quickly (if you aren't already following the suggestions). The tip on the debit card is great, as are the tips for reducing fees.

There are also great suggestions for subscriptions, donations and even setting up a simple affiliate scheme. As an aside, this book is a "must have" if your setting up a not for profit web site.

There are also some great marketing tips and advice on minimizing chargebacks.

This isn't a windows specific book - it uses PERL, C++, ASP and has plenty of HTML only tips. Very unfair to describe this book as Windows centric (the maximum lenth of the code provided is only a few sides - longest source listings are for PayPal API chapter; if your running a UNIX box then use the listing as Pseudo Code and port to your platform - not hard for a half decent programmer. The code provided is well documented. Microsoft has a vey sizeable slice of the e-commerce server market and shouldn't be ignored.

Excellent book for sellers using PayPal.
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