SALES HANDLE: Paper craft is the hot new craft and in this charming book, founders of the popular stationery company Paper + Cup bring their beloved aesthetic to one-of-a-kind projects for beautiful results. DISTINCTIVE: A fresh take on the book-plus model that we do so well with: this time, templates are offered on a dedicated Web site for easy printing and crafting. The book was styled by Randi Brookman Harris and photographed by Johnny Miller, both of whom work on Martha Stewart Living and Martha Stewart Weddings, giving this book an irresistible look and sensibility that will set it apart from the competition. TREND/CONSUMER: Paper crafting is huge right now. It is all over craft blogs such as Design*Sponge and Martha regularly features paper crafts on her show, site, and magazines. This book is perfect for the Martha reader and also has the distinct aesthetic of Paper + Cup which will appeal to the hip crafter audience. VALUE: In addition to instructions for 25 charming projects-accents, accessories, keepsakes,gifts, and more - Paper + Craft is full of stunning photographs by Johnny Miller, making this a beautiful addition to any bookshelf. The book's downloadable templates add value as well. NOTABLE AUTHOR: Paper + Cup is a well known stationery firm that has received great press from the likes of Martha Stewart Weddings, Real Simple, Domino, Lucky, Instyle and the New York Times. They are well-connected. Their products are sold in 300 retailers including Antrhopologie and Urban Outfitters, as well as in Paperchase in the UK and Pistachio in Canada. RELEVANT SALES INFO: We are also publishing two stationery items with Paper + Cup: The Old School Ledger ($10.95) and the Old School Letter Set ($15.95).