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Produktinformation
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Produktbeschreibungen
Synopsis
Presents hundreds of colour combinations and colour principles needed to create effective designs. This title enables designers of various specialties and levels of experience to make the best colour choices for different types of design.
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Einleitungssatz
HUE: Color and hue are synonymous and can be used interchangeably. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
HUE: Color and hue are synonymous and can be used interchangeably. Lesen Sie die erste Seite
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Ausgewählte Seiten ansehenWortanzeiger
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Kundenrezensionen
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2 von 2 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
I have a part-time avocation as a graphic designer, having spent many years as a public relations/communications director. One of the elements that always made my print pieces stand out was the use of colour, and I learned how to use colour from Pantone.
This is a good guide for understanding colour and its uses for print and visual media. It discusses how the different colours interact, as well as what mixtures produce different kinds of depths and hues in the colour itself. There is a section that addresses the kinds of emotional responses people give to colours - why, for example, McDonalds had for a time such a predominance of the colour red in their stores, or why certain colours of cars are more or less likely to stand out among the others. Even subtle uses of colour are addressed - why does a teacher grading with a red pen become known as being more critical than the teacher doing the same commentary and correction with a green pen? But not all of these are obvious. For example, black in print and colour media often symbolises power, sophistication, style and elegance (think tuxedos) instead of more traditional 'dark' ideas. The guide states that 'In recent years, attitudes about black have changed more than any other colour with positive associations outweighing the negative.'
This book also gives some fascinating insights into the future of colour. Particularly where print media and personal photography is concerned, the use of colour has never been more possible. Illuminated manuscripts of old, which used to be the only full-colour texts, now have the modern full-colour-process productions as competition for grandeur; the typical Sunday comic pages has more colour that the typical production of almost any sort for centuries.
The graphic layout of this book is interesting and thoughtfully done, and, as one can expect, done in glorious colour. The layouts are artistically creative, giving literally hundreds of examples of use of colour in different ways.
This is a good guide, and a fun book.
Format:Taschenbuch
At the beginning of the book, the author offers a brief overview of psychological and emotional impact of individual colors (red, pink, oranga, yellow, brown, blue, green, purple, white and black), and then follows the section with different color combinations. Color combinations are sorted out according to the impact they would have upon the viewer and what mood would they convey (e.g. serene, earthy, mellow, powerful, spiritual, romantic, sensual, elegant, playful, energetic, etc). The author also suggests products and services where particular colors may be best suited or where some colors are best avoided.
While the psychological and emotional impact of colors is not exhaustive in this book, it is interesting enough to get you intrigues to further look into it elsewhere.
While the psychological and emotional impact of colors is not exhaustive in this book, it is interesting enough to get you intrigues to further look into it elsewhere.
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64 Rezensionen
221 von 222 Kunden fanden die folgende Rezension hilfreich
Excellent Resource
20. Oktober 2001
Format:Taschenbuch
I teach digital media and design to grade eleven and twelve students. This is the only book on Color that my students responded to with enthusiasm. The book covers color theory very basically. However, it does an excellent job of covering the more important topics of the meaning and psychology of colors and color combinations. The author uses good examples for each section and the book can be used as a learning tool or a resource you can use again and again. My students found the many pantone color combination swatches very useful in helping setup the color schemes for their designs. My students and I recommend this book highly, You might say this review is 5 stars taken 80 times.
114 von 116 Kunden fanden die folgende Rezension hilfreich
Great Tool!
27. Oktober 2000
Format:Taschenbuch
I love this new book. As a graphic artist, color selection has been a weak area for me - I know when I finally get the right picks, but often the process takes me too long. This guide is a great time saver, with lots of color combinations to choose from, nicely catogorized by moods or feelings that they can provoke. It is also a very good educational tool on the basics of color for new students or for a refresher for anyone. The book is beautifuly laid out with wonderful color pictures. An added benifit for graphic production is the handy table in the back of the book that converts Pantone colors into 4 and 6 color process percentages. A Great Buy!
51 von 52 Kunden fanden die folgende Rezension hilfreich
Color their world...
16. Januar 2003
Format:Taschenbuch
I really love this book.
What it IS: This is a lovely little book filled with colors, color combinations, moods, visuals, designs, ideas, and more color, color, color! I find it sparks reactions, starts dialogue, and fuels creativity for myself and for my clients. As a professional designer, I find this is great to use with clients to help them get VISUALLY into the their project so I can get out of them the things I need to create and produce an effective product that pleases the client AND fulfills its function. I also leave it out on the coffee table in my lounge (with my portfolio) so clients can look at it and they do.
What it is NOT: This is not a book about color theory or color management. Although it includes some basic text about how different colors are supposed to convery different things in the marketing and communications world, which may be somewhat useful on some ocassions, color can be so subjective to the individual, the culture, the times, that I wouldn't follow the text as absolute.
Recommended? Yes, if you want a fun, inspiring and useful little book that is also lovely to look at and helpful to share with your clients.
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