John Hinde's wonderful photos capture a peculiarly British phenomenon, the Butlin's vacation camp. As photographer Martin Parr says in his intro...Billy Butlin had the great idea of providing a holiday park for the working class, where they could have a good time despite the English weather. The price included everything, accommodation, food and entertainment so the camps where very popular with families, ma and pa could do what they wanted knowing that the kids, not being able to stray from the enclosed site, could play all day in safety.
The fifty-five large, pin-sharp photos in this book capture exactly the feel and ambience of the various Butlin camps around the country. They all show groups of people, indoors and out, eating, dancing (ballroom dancing was always a big draw for pensioners) swimming, relaxing or whatever. Hinde used real campers for these photos and in nearly every one, if you look closely, you can always spot one person who is looking at the camera, I bet they were told to ignore the camera and all the lights and look as if they were having a good time. As these pictures show the British relaxing on vacation there are naturally plenty of men wearing a jacket, collar and tie, on sunny days too!
I think this is a lovely book that captures, with documentary style photos, the seventies look of a unique English institution.
***FOR AN INSIDE LOOK click 'customer images' under the cover.