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Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web

Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web [Kindle Edition]

Euan Semple , Andrew McAfee
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'So much more than a business book; it is full of excellent advice, easy to assimilate and is relevant to anyone who wants to understand more about social media in the real world.' (, February 2012)
A passionate treatise on what it means to be social in our world of corporate communications.' (, February 2012)
'This uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world.' (Flybe Magazine, March 2012)
'... there is something in this book for everyone. I'd love to place a copy in the hand of every HR director and CEO in the country. It would be transformational. Trust me, read this. It really is that good.' (People Management, March 2012) 'I recommend the book to anyone thinking about taking part in social media and to managers who want to know what to do about social media in their department or organisation.' (, 16th April 2012)
'The book talks through the challenges and ideas of how social media can be used and should be used within an organization.' ( March 2012)
With the social web being used by staff, customers and competitors, this book helps you harness its business potential.' (Director, March 2012)
'...offers managers, at all levels, valuable insights into the networked world.' (CityJet Magazine, March 2012)
'You won't find a better, more accessible read about the value and potential of social media anywhere.' (, March 2012)
'There is something in this excellent book for everyone.' (People Management, April 2012)
'There is plenty of good sense in this book about the democratising potential of these new networks, their resistance to tidy structures, and the way they undermine old command-and-control cultures' (Management Today, April 2012)
'I highly recommend this book to anyone interested in social media, especially those new to blogging or tweeting.' (, March 2012)


Practical advice for managers on how the Web and social media can help them to do their jobs better

Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Organizations Don't Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.

  • A long-overdue guide to social media that talks directly to people in the real world in which they work
  • Grounded in the author's unparalleled experience consulting on social media, it features eye-opening accounts from some of the world's most successful and powerful organizations
  • Gives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them


  • Format: Kindle Edition
  • Dateigröße: 398 KB
  • Seitenzahl der Print-Ausgabe: 295 Seiten
  • ISBN-Quelle für Seitenzahl: 1119950554
  • Verlag: Wiley; Auflage: 1 (12. Dezember 2011)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B006N7RLSS
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: #313.679 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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5.0 von 5 Sternen Inspiring and topical social media guide 21. Januar 2014
Format:Gebundene Ausgabe
Euan Semple's very readable book on social media about the chances for individuals and enterprises got me thinking about some core aspects of our lives in the digital age. While social media tools around us abound, the way we use them or don't use them in our personal and corporate roles leaves significant room for improvement.

Semple's message is that using social media and collaboration tools right is first and foremost personal. They can provide the chance to take responsibility to think things through both personally and professionally and to clearly articulate our own personal opinions in writing in such a way that it can be shared with a potential large group of online readers.

Euan Semple provides a strong case for individuals and enterprises to rethink their reluctance about social media. Clearly the level of expectation concerning content in his argument is such that the vast majority of social media content such as updates about current "activities" of social media users is simply trivial and does not represent the level of input and sharing the author considers worthy of sharing.

For myself, I will take on the challenge of tinkering with blogs and websites to create the basis for my own social media journey in the months to come and to bring focus and articulation to the topics which I am passionate about.
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Die hilfreichsten Kundenrezensionen auf (beta) 4.9 von 5 Sternen  7 Rezensionen
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5.0 von 5 Sternen This book is really so thoughtful ... savor it. 21. Dezember 2011
Von Halley Suitt - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
Euan Semple's book reminds me of Guy Kawasaki's Enchantment, as both books have so much thoughtful content, you should NOT read them quickly. Euan describes the way a modern manager must work with his colleagues to improve them, improve him/herself, improve the organization and world in which they find themselves. We all know the Net changes EVERYTHING, but Semple explains what it means to share knowledge, to empower others to use the amazing resources of the Net, to educate and network in this rich environment, to use one's voice and opinion to change the world. When he explains that no manager can pretend to know it all, he makes it clear that the modern manager instead of knowing the answers, now knows how to ask the questions, which engage and inspire those around him. Get this book and read it a few times before reviewing it. It takes the important breakthroughs and growth of social media, discussed in so many books over recent years and puts them in a larger context to give individuals and organizations a deep understanding of what having a voice means going forward into a revolutionary new world of work.
4.0 von 5 Sternen Easy read 4. März 2013
Von Richanna Gunnell - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
This is a really easy read, especially for an eBook. I needed this book for a class, but I think this will definitely help me in my communications field.
5.0 von 5 Sternen A How to Be Book 16. September 2012
Von Robert Paterson - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
At the heart of Euan's wonderful book is the context for why anyone should take the risk of going public with their lives and their organizations's lives. Euan talks about what you do so that by the doing you can learn to BE a more grown up person or organization. "Growing Up" is a central theme. For most of us - me back in my corporate stage - are so child like. So much "Look at Me!" And the "Me" is not you but what you think it should be.

Euan shows us how you can find the real you again by using social media well. He reminds us that being vulnerable and compassionate in public enables us to "write ourselves into being". So the person who does this reclaims what actually makes us most attractive as a person - that we are who we are - and this does the same for an organization.

This perspective is what is so valuable. Most of the so called Gurus miss this and focus only on the doing. I think that this reveals that they don't really understand. It is only "Look at me" on steroids.

Also most of the so called Gurus also have never achieved anything real in the field other than to collect fees. Euan is the real deal. A true pioneer whose work at the BBC in groundbreaking. This is a book born from the real struggle and the ups and downs of finding out what works or not at a time when all of this was new.

Finally Euan is true to what he asks us to try. His own humanity shines through very page. Like the true master he is, he does not have to shout out. His deep understanding also is revealed in how he has distilled his thoughts. There is a quotable gem in nearly every paragraph. I all but blew up the commenting system with my own favourite moments . [...]

My fave quote - "By changing within we can change what is outside. In fact this is the only way we can change what is outside - despite decades of management theory to the contrary. Blogging can help people to understand themselves and their work better and by doing so help them to change at a profound and fundamental level. Once more people become more self-aware you will be amazed at what starts to happen. Sure there will be an initial period of awkwardness, but over time tensions will reduce, energy will increase, and disputes will be resolved more quickly. In effect we will start to grow up and take responsibility..."

If you seek to find out how you can be more of who you are - this book is for you.
5.0 von 5 Sternen "We all need to grow up" 4. August 2012
Von Tim Harrap - Veröffentlicht auf
Format:Gebundene Ausgabe
Just as you think new horizons are visible, the destination clearer, the Financial Times(FT) publishes surprisingly Luddite responses on the impact of social media. Recent items for example come from writer Tyler Brûlé's unexpected and continued blind spot on social media to legal advice sought in the FT Entrepreneur section seeking to exclude staff's interaction with social media tools at work - fortunately the legal response did advise consultation before implementation of any policy proscription!

By contrast, significant books have been published over recent years which lay down a marker on the use and abuse of new technological connections and the changing face of (global) economic and social relations. For example: Ohmae's The Borderless World on globalisation, Levine et al in The Clue Train Manifesto on the internet, Ahonen & Moore's suggestion that Communities Dominate Brands and most recently The End of Business as Usual by Brian Solis on as he puts it the "consumer (r)evolution.".

The significance of these books is their ability to be both intellectually rigorous (always open to debate, but that is intellectual rigor for you) and bearing the essence of emotional connectivity to the human(e).

It is into to this arena that the delights of Euan Semple's first book arrive. Euan is characterised on the leaf of the hardcopy as a "one-man digital upload". His wealth of experience from his time at the BBC, to consultations with major businesses and organizations around the world, is testimony to the experience that he brings to understanding the impact of social media not only in the work place but in society at large. For, as one of the key elements he portrays, is the fact that the strict demarcation between work and home is being eroded. We as individuals therefore have to take a more considered stance on what "life" "work" balance means to us - individually - not according to HR.

What Euan aims to instil from his narrative is the central focus of the "human" per se and then, within an organization. The "tweet" in the title in not of the essence when you come to read the book - more important is his ability to capture the heartfelt core of the social relations we encounter in the work place and the explanation of the confused and generally unarticulated feelings we bump into - whether our own or others when it comes to managing social tools in the workplace environment.

The 45 chapters, each a few pages long, are aphoristic in style with key points at the end of each chapter as a refresher and for recall of the key arguments. Straight to the nub of the problem the first chapter is entitled: "We all need to grow up"; throwing down the gauntlet to the reader to engage with a new and refreshing mood to be found in the book - i.e. wake up and find your voice. Like any good guide this is a hand holding exercise through the highs and lows of how the new media opportunities have permitted the individual to break free of the social constructs we have lived with in the workplace in the late 20th century.

"Dealing with a Boss who doesn't "Get It" is another example of the author addressing the unasked questions in the workplace. Funny thing is that the boss once spoken to with confidence can actually begin to see their own unasked (& thereby unanswered) questions being brought into consciousness - no bad thing.

For a confidence booster there is the delightful chapter entitled "Unleash your Trojan Mice". The suggestion is that lots of small initiatives made at small to no cost, will gain traction if the environment is right, a matter of having trust and a little faith. The large scale IT projects where you have to convince all and sundry before action is taken are probably dead in the water before you even start to expend your limited emotional energy. Far better to learn what works - "persuade through results rather than convince people in advance and ask for forgiveness rather than permission." writes Semple.

What you conclude from reading this book is how generous Euan Semple has been in relaying his knowledge and experience to aid people in their growth and development, as individuals - as self and as individuals within the latest iteration of the social context. Would you give away all your trade secrets? It would seem Euan Semple has. However in the final chapter he begins to address the reason why. The chapter is a reprint of a blogpost he published on his departure from the BBC in 2006 on love, "the force that makes everything hang together." On a deeper level it is the recognition that the love you give away will only go to replenish your own resources. A fine example then of, "In giving so shall you receive".

It remains to be seen if the fount of knowledge from Euan Semple's desktop will provide a sequel . We can only hope so.
5.0 von 5 Sternen A manager's guide to dealing with the network era 3. August 2012
Von Harold - Veröffentlicht auf
Format:Gebundene Ausgabe
The title, Organizations Don't tweet, People Do - A manager's guide to the social web, pretty well describes this book. If I could recommend just one manager's guide to dealing with the network era, this would be it.

Euan is one of those on my short-list of must read blogs, and I was most pleased when Wiley sent me a copy of his book. It covers the full gamut of what is becoming known as social business, from work literacy to collaboration and innovation. Each chapter is short and focused and usually includes anecdotes from Euan's many years of experience. In spite of the title, this book is not about Twitter, but it is a manager's guide to the social web, and would be a valuable to asset to every organization I have ever dealt with.

If you only read each chapter summary, this book will still be an excellent performance support tool for managers. Euan and I share similar perspectives, such as democracy in the enterprise or workplace transparency, so it's not surprising that I liked it so much. However, I think this book has great value for anyone dealing with enterprise social media or becoming more collaborative as an organization.

Chapters like Dealing with a Boss who Doesn't "Get It" or Heading Into the Great Unknown offer practical advice that can be applied right away. This is not management theory, it's hands-on. Since the topic of return on investment often comes up from some detractors of social business, here are excerpts from Back to Front ROI.

"Quantifying the return on investment on anything to do with increasing intangible assets has always been difficult and social media is no different. But what if we are asking the question back to front?

... In fact I was once offered a Scotsman's tip on ROI - keep the "I" really small and no one will give you hassle about the "R".

... As a final resort, consider turning the ROI question on its head. Given that it appears inevitable that the web and social tools are going to become an even more significant part of how we do things, instead of asking me to justify the ROI of encouraging this process - justify to me the ROI of stopping it."

With 45 chapters and 266 pages, there is a lot of good information and shared knowledge in this book. I know I will refer back to it for my client-related work. This book can be read in order or haphazardly by individual chapters, obviously informed by Euan's hyperlinked writing for the past decade. The book closes with Chapter 45, A word or two on love, a reprint of the blog post Euan wrote in 2006 as he left his job at the BBC:

"Maybe love does have a place in business after all. Maybe more and more of us will start to have the courage to begin to talk about what really matters to us about work and our relationships with each other and to push back the sterile language of business that we have been trained to accept. Maybe we will realise that accepting love into the workplace reminds us of the original purpose of work - not to maximise shareholder value but to come together to do good things, to help each other and hopefully to make the world a better place."
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The trouble with much corporate training is that it is still very focused around delivering content to people who then consume it rather than about informed conversations between people learning from each other and passing on the latest knowledge. &quote;
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