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Optimarketing: Marketing Optimization to Electrify Your Business (English Edition) [Kindle Edition]

Robert Rosenthal

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Produktbeschreibungen

Kurzbeschreibung

Optimarketing is about optimizing every major aspect of your marketing. In "Optimarketing: Marketing Optimization to Electrify Your Business," Robert Rosenthal shares lessons learned from thousands of marketing tests, dozens of record-breaking campaigns, and more than a century of marketing history.

Readers are treated to more than 75 original essays and 12 case examples on what it genuinely takes to optimize marketing results. Rosenthal, founder of the award-winning Contenteurs marketing agency, reveals:

• A characteristic the best marketers have in common
• What it took to achieve tenfold response rate improvement for a Fortune 1,000 marketer
• The marketing component that matters most when swinging for the fences
• How innovators optimize every major marketing element
• What great marketing campaigns have in common
• Organic ways to grow groundbreaking marketing ideas
• The marketing technique that almost always raises response rates
• How to easily and quickly run high-impact marketing tests
• Tips on rapidly evolving your optimal marketing mix
• How to turn your website into a bigger revenue driver
• Techniques to beat successful marketing approaches in measurable terms
• What it takes to optimize your marketing content across media – including social
• Strategies and tactics to optimize lead generation and one-step selling
• What every marketer should know about concepts, copy, and graphic design
• How to build a reliable “marketing machine”
• A special section, “The Mind of the Optimarketer”

"Optimarketing: Marketing Optimization to Electrify Your Business" is required reading for everyone out to optimize their marketing. Discover how to transform your marketing outcomes, run the most profitable marketing of your career, and make your work more fulfilling.

Über den Autor und weitere Mitwirkende

Robert is founder and president of Contenteurs, a marketing agency that has developed record-breaking campaigns for dozens of companies and won more than 50 awards. He's conducted thousands of marketing experiments; introduced marketers to conceptual direct marketing, creative email advertising, and social media monetization; and conceived the Optimarketing™ methodology. Clients have included Analog Devices, Bright Horizons, Citigroup, Constant Contact, Eloqua, Fast Company, Fidelity Investments, Forrester, Gartner, Harvard, IBM, IDG, Inc. Magazine, Infogroup, Iron Mountain, Martha Stewart Living Omnimedia, McGraw-Hill, MIT, Monster, New England Journal of Medicine, Progress, RSA, Thomson, Webby Awards, Ziff Davis, and many emerging companies. 

 Robert marketed one young business that became America’s fastest-growing software firm. Total change in value of businesses he's been closely associated with runs in the billions. His agency's campaigns have been covered in Advertising Age, AdWeek, Direct Marketing News, Target Marketing, The New York Times, and other publications. Robert's best known for transforming marketing outcomes – and return on marketing investment. He previously held management positions with BBDO Direct, Petersen Publishing, Publishers Choice, and American Management Association. He holds a Bachelor of Science degree in marketing from California State University, Northridge.

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 1369 KB
  • Seitenzahl der Print-Ausgabe: 190 Seiten
  • ISBN-Quelle für Seitenzahl: 1499272251
  • Gleichzeitige Verwendung von Geräten: Keine Einschränkung
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00KC2YNWC
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Nicht aktiviert

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Kundenrezensionen

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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.9 von 5 Sternen  19 Rezensionen
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Book is helping my PR Business 4. Juni 2014
Von gigovasquez - Veröffentlicht auf Amazon.com
Format:Taschenbuch
I am a sole PR practitioner and clients are constantly asking me, what can I be doing to gain a more online presence. Thankfully, Robert's book is coming to my aid! The more I know, the better position I will be for my clients. With newspapers and magazines, dying on the vine as they say, it is now a tougher landscape to navigate to get coverage. Robert's tips are valuable, practical and works for even the smallest of companies. It's a must have for anyone promoting everything from products, product image or in my case, public company profiles.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen The best $2.99 you'll spend all year. 20. Mai 2014
Von John Sturtevant - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Robert was a mentor, teacher, and role model for me when I began my copywriting career. He's creative, insightful, and most importantly, he knows that successful marketing wins new business for his clients, not just awards for his agency. If you're part of a marketing department at an agency, or in an organization, get this book. And give copies to all your customers.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Needful balance of common sense, inspiration, and motivation. 18. Juni 2014
Von Steve Cuno - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Verifizierter Kauf
I once stood dumbfounded as a seasoned direct marketing agency CEO—in front of his client, no less—dismissed creative work as “all the pretty words and pictures” which “don’t matter as long as you reach the right market and offer the right incentive.”

Appalled as I was, I admit there was something to what he said. A weak creative execution can produce acceptable results when it tempts the right people with the right freebie.

Which is fine if you’re into acceptable. It is less fine if you’re into knock-it-outta-the-park.

I tend to fall in the latter category, which is why I’m giving 5 stars to Robert Rosenthal’s *Optimarketing.*

I hate admitting that I fall short of marketing omniscience, but as I read I kept overhearing myself say, “Whoa, didn’t know that” and breaking out the highlighter.

To be sure, I’ve been in the biz for a while, so many of the topics were familiar. Rosenthal’s insights and anecdotes freshened them, gave them new perspective, new relevance.

I emerged with some new tools, and with renewed enthusiasm for my work. Perhaps most telling is this, which I paused mid-read to write in my personal journal: “New marketing book called Optimarketing. Inspiring me to soar.”

Optimarketing is a needful balance of common sense, inspiration, and motivation. Highly recommended.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Great read!! 14. Juni 2014
Von connie lappa - Veröffentlicht auf Amazon.com
Format:Taschenbuch
This book is chock full of valuable insights, and presented in a very readable form. I have no marketing background, but the concepts and philosophy are presented such that even I can understand. If you are interested in results, you need to read it. Kudos to Mr. Rosenthal for a fresh and practical approach to promoting your business.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen "As a marketer, you're either a provider of value or you're irrelevant" - Robert Rosenthal 6. Juni 2014
Von Bill Berens - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Robert Rosenthal has written a book that contains more than 75 topics related to marketing – or to be more precise Optimarketing.

I have known Robert for a several years and one unmistakable fact is that Robert is committed to marketing and its practices. If you are looking for a book that reveals what marketing is about this book is for you. If you are looking for a book that contains some simple but essential truths in marketing then this book is also for you. I highly recommend this book which breaks the various marketing areas into easy to read chapters with concise lessons learnt from a lifetime in marketing. After reading this you should contact Robert and see if he can help you in your efforts to improve profits in your organization.

Some quick items pulled from his book:

Optimarketers selectively choose when to apply the old rules, and often build on them.

Great ideas can – and do – come from everywhere. But when workers are worried about how their ideas will be received, they’re less likely to speak up.

So, what can bigger businesses do to get big ideas to run more often? Remove
barriers to innovation. Support a culture of experimentation. Give managers
more decision-making authority. Keep the team focused on the right agenda.
Benefit from diversity by bringing in more groundbreaking marketers – especially
those with an entrepreneurial spirit – and giving them what they need to do their best work

A great quick read that should be kept on the shelf and referenced for many years to come.
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