Online Marketing: A User's Manual by Murray Newlands is an outstanding book on online marketing. This book tells you what you need to know, how to do it, and what the future holds in online marketing.
Newlands book is 230 pages long and includes 10 chapters. The chapters talk about all of these topics: Social Media, digital branding, websites, blogging, online PR and blogger outreach, video marketing, SEO, e-mail marketing, affiliate marketing, and digital advertising.
The whole book rocks! Murray even has an entertaining Foreword by Chris Brogan.
This is the "how-to" of online marketing and Newlands gives you all the information you need to succeed in pursuing this type of career.
Chapter 6 is on Video Marketing and where I learned the most about a topic I knew very little of. Murray's book tells you exactly how video marketing works, why it's important and how to do it. This is my favorite part of the book, and the most useful for small business owners that want to learn on how to do video marketing.
In Chapter 8 on E-mail Marketing, Murray gives you the blueprint of an e-mail marketing campaign, how to get it to work, use it, track it, how other companies use it, advanced uses, what the future holds in this untapped market, and the tools and resources to make it happen. This chapter alone was worth the price of the book!
I have read numerous books on online marketing, and this manual is my top 5 list. Reviewed on IntelJim dot com.
