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So the point is....?
am 28. Juni 2013
Don't get me wrong. I sympathize with Mrs. Klein.
Globalization is many times inhuman (or at least unfair), corporations obsess with profit at any cost, and they permanently elbow themselves into our attention spans via advertising. But...
What is this book's main message? It looked to me like a 500-pages long collection of marketing anecdotes. At some point I want to stop reading what Apple, Marlboro and Nike did back in 1986 and want to start reading some proposals for solutions. Or at least a clear criticism--the author's vision on the matter. No: it goes and goes, chapter after chapter, citing things that happened back when.... yawn. Very journalistic, but monotone.
Finally I reach a chapter titled "Reclaim the streets". Promising some call to action, maybe? Or some strategic ideas for a new generation of politicians? No. It turns out that it is only 11 pages long, and after them we are again reading about Monsanto, Disney, Wal-Mart, Mattel, Adidas, AT&T... yawn again.
this is a book titled "No Logo" that ends up being an incessant and somewhat insufferable parade of brands. It present facts, but it also makes very difficult for the reader to make a synthesis of it all. It is like when you go to a movie and there are so many characters and so many flashbacks, that you don't know what the movie is about anymore, up to a point in which you don't even want to eat your popcorn.