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No LOGO. 10th Anniversary Edition: No Space, No Choice, No Jobs (Englisch) Taschenbuch – 24. November 2009

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  • Taschenbuch: 502 Seiten
  • Verlag: Picador; Auflage: 10 Anv (24. November 2009)
  • Sprache: Englisch
  • ISBN-10: 9780312429270
  • ISBN-13: 978-0312429270
  • ASIN: 0312429274
  • Größe und/oder Gewicht: 13,9 x 2,6 x 21,1 cm
  • Durchschnittliche Kundenbewertung: 4.1 von 5 Sternen  Alle Rezensionen anzeigen (24 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 6.407 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
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We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Naomi Klein's No Logo, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded Tommy worlds". Brand identities are even flourishing online, she notes--and for some retailers, perhaps best of all online: "Liberated from the real-world burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations."

In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well. The global companies claim to support diversity but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. When Klein talks about how easy it is for retailers like Wal-Mart and Blockbuster to "censor" the contents of videotapes and albums, she also considers the role corporate conglomeration plays in the process. How much would one expect Paramount Pictures, for example, to protest against Blockbuster's policies, given that they're both divisions of Viacom?

Klein also looks at the workers who keep these companies running, most of whom never share in any of the great rewards. The president of Borders, when asked whether the bookstore chain could pay its clerks a "living wage" wrote that "while the concept is romantically appealing, it ignores the practicalities and realities of our business environment." Those clerks should probably just be grateful they're not stuck in an Asian sweatshop, making pennies an hour to produce Nike sneakers or other must-have fashion items. Klein also discusses at some length the tactic of hiring "permatemps" who can do most of the work and receive few, if any, benefits like health care, paid vacations or stock options. While many workers are glad to be part of the "Free Agent Nation" observers note that, particularly in the high-tech industry, such policies make it increasingly difficult to organise workers and advocate for change.

But resistance is growing and the backlash against the brands has set in. Street-level education programmes have taught kids in the inner cities, for example, not only about Nike's abusive labour practices but about the astronomical mark-up in their prices. Boycotts have commenced: as one urban teen put it, "Nike, we made you. We can break you." But there's more to the revolution, as Klein optimistically recounts: "Ethical shareholders, culture jammers, street reclaimers, McUnion organisers, human-rights hacktivists, school-logo fighters and Internet corporate watchdogs are at the early stages of demanding a citizen-centred alternative to the international rule of the brands ... as global, and as capable of co-ordinated action, as the multinational corporations it seeks to subvert." No Logo is a comprehensive account of what the global economy has wrought and the actions taking place to thwart it. --Ron Hogan -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.


No Logo has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word about the book spread across campus, and other students were begging to read it in their sections of the course. (Bruce Novak, Division of Social Sciences, The University of Chicago)

A complete, user-friendly handbook on the negative effects that 1990s überbrand marketing has had on culture, work, and consumer choice. (The Village Voice)

The Das Kapital of the growing anti-corporate movement. (The London Observer)

Klein is a sharp cultural critic and a flawless storyteller. Her analysis is thorough and thoroughly engaging. (Newsweek.com)

No Logo is an attractive sprawl of a book describing a vast confederacy of activist groups with a common interest in reining in the power of lawyering, marketing, and advertising to manipulate our desires. (The Boston Globe)

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4.1 von 5 Sternen

Die hilfreichsten Kundenrezensionen

3 von 3 Kunden fanden die folgende Rezension hilfreich Von Amazon Customer am 28. Juni 2013
Format: Taschenbuch Verifizierter Kauf
Don't get me wrong. I sympathize with Mrs. Klein.
Globalization is many times inhuman (or at least unfair), corporations obsess with profit at any cost, and they permanently elbow themselves into our attention spans via advertising. But...
What is this book's main message? It looked to me like a 500-pages long collection of marketing anecdotes. At some point I want to stop reading what Apple, Marlboro and Nike did back in 1986 and want to start reading some proposals for solutions. Or at least a clear criticism--the author's vision on the matter. No: it goes and goes, chapter after chapter, citing things that happened back when.... yawn. Very journalistic, but monotone.

Finally I reach a chapter titled "Reclaim the streets". Promising some call to action, maybe? Or some strategic ideas for a new generation of politicians? No. It turns out that it is only 11 pages long, and after them we are again reading about Monsanto, Disney, Wal-Mart, Mattel, Adidas, AT&T... yawn again.

In short:
this is a book titled "No Logo" that ends up being an incessant and somewhat insufferable parade of brands. It present facts, but it also makes very difficult for the reader to make a synthesis of it all. It is like when you go to a movie and there are so many characters and so many flashbacks, that you don't know what the movie is about anymore, up to a point in which you don't even want to eat your popcorn.
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22 von 28 Kunden fanden die folgende Rezension hilfreich Von never too old to learn am 27. Januar 2002
Format: Taschenbuch
Whereas Greenpeace and Amnesty International have their roots in the 60's/70's generation, Klein describes the social-political phenomena of the 80's/90's generation. These "younsters" employ their creative strength in movements directed against multinational companies that try to sell out (and buy) humanity through brand names. Klein elaborates the tactics of these companies and the effects of hiring out labor to third world countries. She then describes the various initiatives and movements that have so far sprung up with more or less success and/or impact. Klein's issues are awareness of the phenomena and the need to gear up for more. She believes that what we see and experience today is only the tip of an iceberg.
Having lived in North America for 25 years (returned 2 years ago), I can attest to Klein's descriptions and assumptions. Watch out Europe, you are not quite as deep in those murky waters of branding and being sold, but the time is not far off that you will be - unless the signs are heeded and action be taken, if only on the individual level.
The book is a bit cumbersome with quite a few repetitions. That, however, should not be a deterrent considering that Klein's writing is a valuable resource for raising awareness of global commercial tactics.
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2 von 3 Kunden fanden die folgende Rezension hilfreich Von Mathew Little am 2. Juli 2000
Format: Gebundene Ausgabe
"What haunts me," confesses 29 year-old Canadian journalist Naomi Klein, " is a deep craving for release, escape, some kind of open-ended freedom." It is this sense of claustrophobia and impulse for liberation , in a culture where physical and mental space has been overrun by the voracious marketing frenzies of brand-name corporations that, No Logo, perhaps the first serious statement of the Seattle generation, expresses.
Klein's calm journalistic irony is a touchstone of sanity through the grotesque absurdities of the "new branded world" - the American schoolchildren who design Burger King adverts in lessons and eat lunch sponsored by Disney, the "street snitches" employed to inform on their friend's new clothing tastes for desperate corporate 'cool hunters' in some horribly comic hybrid of Stasi-style capitalism, through to the pinnacle of corporate transcendence; human branding, in the form of the ubiquitous Nike swoosh has now become the most sought after symbol in American tatto parlours. "I wake up in the morning and look down at the symbol. It reminds me what I have to do, which is 'Just Do It,'" says one 24 year old internet entrepreneur with a swooshed navel.
Yet, according to Klein, it is the emotionally intense relationships with consumers generated by lifestyle brands like Nike and Tommy Hilfiger that has sparked visceral anti-capitalism of the Seattle generation. Suffocated as consumers, many members of the cherished youth demographic have been discarded as workers, needed only as service sector temp fodder. Opinion polls in the US show that younger people have adopted 'survivalist' attitudes anathema to older generations.
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2 von 3 Kunden fanden die folgende Rezension hilfreich Von Ein Kunde am 30. März 2000
Format: Gebundene Ausgabe
The chapter that describes protest actions against McDonalds, Nike and Shell will leave you absolutedly outraged at the arrogance of multi-national corporations. Klein shows the disassociation between brands and manufacture of products has lead to hideous abuses of the environment, workers and freedom of speech, including outright corporate-sponsored murder to silence critics. After reading this book you will feel ashamed to wear clothing that displays brand names, ashamed to shop at branded stores and ashamed to eat at branded restaurants. You will understand why modern anarchists are attacking seeminly harmless franchise outlets. Klein shows that the price you are really paying for cheaper prices and convenience is your rights as a citizen in a democracy.
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