New Rules for the New Economy: 10 Ways the Network Economy Is Changing Everything [Englisch] [Taschenbuch]

Dieser Titel ist in englischer Sprache.
Es gibt Publicity-Hascherei und es gibt das Internet. Die weite Verbreitung des World Wide Web und die Idee der Netzwerk-Ökonomie haben in Form von überhitzten Marketingkampagnen, Zeitungs- und Zeitschriftenartikeln, die einen sprachlos machen, und turbulenten Finanzmärkten für neue Rekorde in Sachen Maßlosigkeit gesorgt. Aus seiner souveränen Ausgangsposition als Gründungsredakteur der Zeitschrift Wired heraus ist Kevin Kelly schon lange einer der Hauptbefürworter der neuen Wirtschaft gewesen. In New Rules for the New Economy versucht Kelly nun, die Charakteristiken dieser neuen Wirtschaftsordnung zusammenzufassen, und zwar mit Hilfe von 10 Regeln, die die Funktionsweise der vernetzten Welt erklären. Das Ergebnis ist ein schwindelerregender, manchmal verwirrender, aber immer gedankenanregender Blick auf das Verhalten von Netzwerken und ihre Auswirkung auf unser Wirtschaftsleben. Der Kern dieser Netzwerk-Revolution ist dabei die Kommunikation. Kelly schreibt wie folgt:

"Kommunikation ist die Grundlage der Gesellschaft, unserer Kultur, unserer Menschheit, unserer individuellen Identität und all unserer Wirtschaftssysteme. Deshalb sind Netzwerke auch so wichtig. Kommunikation ist so eng mit der Kultur und der Gesellschaft selbst verbunden, daß die Auswirkungen ihrer Technologisierung ein viel breiteres Ausmaß einnehmen, als dies bei einem reinen Industriesektorzyklus der Fall sein würde. Die Kommunikation und ihr Bündnispartner Computer ist ein ganz besonderer Fall in der Wirtschaftsgeschichte. Nicht weil sie zufälligerweise der moderne führende Wirtschaftssektor unserer heutigen Zeit ist, sondern weil ihre kulturellen, technologischen und konzeptionellen Konsequenzen sich an der Wurzel unseres Lebens widerspiegeln."

Kellys Genie beruht auf der einzigartigen und faszinierenden Art der Synthetisierung großer Informationsmengen. Seine Wortgewandtheit zeigt sich in den Schlagwörtern, mit denen er die 10 Regeln umschreibt, und macht das Buch so zu einem wahren Lesevergnügen. Einige der Regeln heißen zum Beispiel: "Embrace the Swarm: The Power of Decentralization" (Regel 1), "No Harmony, All Flux: Seeking Sustainable Disequilibrium" (Regel 8), und "Let Go at the Top: After Success, Devolution" (Regel 6). Einige seiner Ideen verfügen über Teflon-Qualität, was sie schwer faßbar und schwer bewertbar macht. Aber das ist in Ordnung. Wie bei anderen Zukunftsprognostikern -- Alvin Toffler und John Naisbitt fallen einem da ein -- ist es Kellys Aufgabe, eine neue Welt zu visualisieren. Von Publicity-Hascherei weit entfernt, ist New Rules for the New Economy eine Pflichtlektüre für jeden, der in nicht allzu ferner Zukunft unternehmerisch tätig sein möchte. --Harry C. Edwards -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.

There's hype and then there's the Internet. The widespread emergence of the World Wide Web and the idea of a network economy have set new records for excess in overheated marketing campaigns, breathless newspaper and magazine articles and topsy-turvy financial markets. From his perch as founding editor of Wired magazine, Kevin Kelly has long been one of the new economy's chief hypesters. In New Rules for the New Economy, Kelly tries to encapsulate the characteristics of this emerging economic order by laying out 10 rules for how the wired world operates. The result is a dizzying, sometimes confusing, but always thought- provoking look at the behaviour of networks and their effect on our economic lives. At the root of this network revolution is communication. As Kelly writes:

Communication is the foundation of society, of our culture, of our humanity, of our own individual identity, and of all economic systems. This is why networks are such a big deal. Communication is so close to culture and society itself that the effects of technologising it are beyond the scale of a mere industrial-sector cycle. Communication, and its ally computers, is a special case in economic history. Not because it happens to be the fashionable leading business sector of our day, but because its cultural, technological and conceptual impacts reverberate at the root of our lives.

Kelly's genius lies in synthesising large amounts of information in unique and interesting ways. His ability to turn a phrase is reflected in the names he gives to his 10 rules and it makes this book a pleasure to read. Some, for example, are: "Embrace the Swarm: The Power of Decentralisation" (Rule 1); "No Harmony, All Flux: Seeking Sustainable Disequilibrium" (Rule 8); and "Let Go at the Top: After Success, Devolution" (Rule 6). A few of his ideas have a kind of Teflon quality that makes them elusive and difficult to evaluate. But that's OK. Like other prognosticators of the future--Alvin Toffler and John Naisbitt come to mind--Kelly's job is to imagine a new world. Far from hype, New Rules for the New Economy is required reading for anyone pondering business in the not-too-distant future. --Harry C. Edwards, Amazon.com

There's hype and then there's the Internet. The widespread emergence of the World Wide Web and the idea of a network economy have set new records for excess in overheated marketing campaigns, breathless newspaper and magazine articles, and topsy-turvy financial markets. From his perch as founding editor of Wired magazine, Kevin Kelly has long been one of the new economy's chief hypesters. In New Rules for the New Economy, Kelly tries to encapsulate the characteristics of this emerging economic order by laying out 10 rules for how the wired world operates. The result is a dizzying, sometimes confusing, but always thought-provoking look at the behavior of networks and their effect on our economic lives. At the root of this network revolution is communication. As Kelly writes:

Communication is the foundation of society, of our culture, of our humanity, of our own individual identity, and of all economic systems. This is why networks are such a big deal. Communication is so close to culture and society itself that the effects of technologizing it are beyond the scale of a mere industrial-sector cycle. Communication, and its ally computers, is a special case in economic history. Not because it happens to be the fashionable leading business sector of our day, but because its cultural, technological, and conceptual impacts reverberate at the root of our lives.

Kelly's genius lies in synthesizing large amounts of information in unique and interesting ways. His ability to turn a phrase is reflected in the names he gives to his 10 rules, and it makes this book a pleasure to read. Some, for example, are: "Embrace the Swarm: The Power of Decentralization" (Rule 1); "No Harmony, All Flux: Seeking Sustainable Disequilibrium" (Rule 8); and "Let Go at the Top: After Success, Devolution" (Rule 6). A few of his ideas have a kind of Teflon quality that makes them elusive and difficult to evaluate. But that's OK. Like other prognosticators of the future--Alvin Toffler and John Naisbitt come to mind--Kelly's job is to imagine a new world. Far from hype, New Rules for the New Economy is required reading for anyone pondering business in the not-too-distant future. --Harry C. Edwards -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.

Kelly is a founding editor of Wired, the edgy magazine for those who are connected, and he continues to serve as its executive editor. Previously, he was an editor and publisher of the Whole Earth Review. He has also written Out of Control: The Rise of Neo-Biological Civilization (1994), in which he suggests that the same principles that govern biological systems can, should, and will be applied to technical systems and information networks. He now takes the next step to show how those networks will drive the economy. Kelly is full of bold new ideas, but they can be obscured by his exuberance. He is even more adept than management sloganeer Tom Peters at turning a hip-sounding but enigmatic phrase. To wit, 5 of his 10 strategies are embrace the swarm; follow the free; no harmony; all flux; and feed the Web. He does try to explicate, but often it is just more of the same. Readers of Wired will probably get it; others may find themselves looking for the proverbial emperor's clothes. David Rouse -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.

A look at the future through a rose-tinted crystal computer monitor. It's amazing how one person's nightmare can make someone else giddy. Kelly, executive editor of Wired magazine, gleefully looks forward to a ``new global economic culture'' that is characterized, ``most important[ly], by a widespread reliance on economic values as the basis for making decisions in all walks of life.'' Confronted with extensive alienation from noneconomic human life, Kelly advises us to accept the inevitable and join the electronically induced information age; only those failing to heed the siren call of cyberspace will encounter difficulties. Fortunately, Kelly provides ten rules to guide us on our way in the new economic order, essentially asserting that the entire world will soon look like the current World Wide Web - where power multiplies through connections, maintaining the network is crucial, change is constant, and even successful innovations are quickly left behind - and insisting that we must accept risk and act boldly. The possibilities are tremendous, for we are ``about to witness an explosion of entities built on relationships and technology that will rival the early days of life on Earth in their variety.'' It's also possible that Kelly is a bit overenthusiastic. He offers no guarantees, of course, but in the new alchemy of the future, it is abundance, not scarcity, that creates value, and concerns with, for instance, distribution of resources, equal opportunity, or the fate of individuals and nations not ``hardwired'' into this new reality are barely worth mentioning. For the doubters unable to block out thoughts about the victims of Kelly's future, however, there is some comfort. As he recognizes, predictions based on a selective reading of current trends are notoriously inaccurate, and all that differentiates his prognostications from failures of the past is that time has not yet proven him wrong. Let's hope it does so in a manner that discourages further soothsaying. (Author tour) -- Copyright ©1998, Kirkus Associates, LP. All rights reserved. -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.

The executive editor for Wired proposes ten new rules for getting by in business these days, e.g., "Embrace the Swarm: The Power of Decentralization."
Copyright 1998 Reed Business Information, Inc. -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.

Kelly has been called the chief guru of the information age. His premise is that connectivity will be the main factor dictating how business and economies will embrace networks and move into a world where old-style business know-how will count for little. It is easy enough to take on board the idea that one fax machine is less useful than many, but the communications ramifications likely as a result of silicon chips tiny and cheap enough to go in anything are certainly mind-boggling. A lively review of aspects of the future. (Kirkus UK)

A look at the future through a rose-tinted crystal computer monitor. It's amazing how one person's nightmare can make someone else giddy. Kelly, executive editor of Wired magazine, gleefully looks forward to a "new global economic culture" that is characterized, "most important[ly], by a widespread reliance on economic values as the basis for making decisions in all walks of life." Confronted with extensive alienation from noneconomic human life, Kelly advises us to accept the inevitable and join the electronically induced information age; only those failing to heed the siren call of cyberspace will encounter difficulties. Fortunately, Kelly provides ten rules to guide us on our way in the new economic order, essentially asserting, that the entire world will soon look like the current World Wide Web - where power multiplies through connections, maintaining the network is crucial, change is constant, and even successful innovations are quickly left behind - and insisting that we must accept risk and act boldly. The possibilities are tremendous, for we are "about to witness an explosion of entities built on relationships and technology that will rival the early days of life on Earth in their variety." It's also possible that Kelly is a bit overenthusiastic. He offers no guarantees, of course, but in the new alchemy of the future, it is abundance, not scarcity, that creates value, and concerns with, for instance, distribution of resources, equal opportunity, or the fate of individuals and nations not "hardwired" into this new reality are barely worth mentioning. For the doubters unable to block out thoughts about the victims of Kelly's future, however, there is some comfort. As he recognizes, predictions based on a selective reading of current trends are notoriously inaccurate, and all that differentiates his prognostications from failures of the past is that time has not yet proven him wrong. Let's hope it does so in a manner that discourages further soothsaying. (Kirkus Reviews)

In New Rules, Kevin Kelly brings together the many various forces at work in the emerging economies and puts forward 10 principles to guarantee accords in the post-industrial digital revolution. The Network Economy has created a new market and a new economy. The major changes have not been the growth of computers but the increased communications between these computers. Wealth now comes from innovation and networks are the ideal environment for these new discoveries. This means the rate of changes have increased phenomenally. Kevin Kelly presents 10 rules that outline the new rules within this revolution. From the 10 rules he proscribes 10 strategies.The message of the Network Economy is 'Don't solve problems, seek opportunities'. The new economy is based on innovation, imagination and originality rather than repetition, productivity and automation. New Rules is an exciting and important look at the future.

In New Rules, Kevin Kelly brings together the many various forces at work in the emerging economies and puts forward 10 principles to guarantee accords in the post-industrial digital revolution. The Network Economy has created a new market and a new economy. The major changes have not been the growth of computers but the increased communications between these computers. Wealth now comes from innovation and networks are the ideal environment for these new discoveries. This means the rate of changes have increased phenomenally. Kevin Kelly presents 10 rules that outline the new rules within this revolution. From the 10 rules he proscribes 10 strategies.The message of the Network Economy is 'Don't solve problems, seek opportunities'. The new economy is based on innovation, imagination and originality rather than repetition, productivity and automation. New Rules is an exciting and important look at the future.

who brought about the new economy? revolution of information
we should be able to know that informational revolution is the decisive factor leading to the flourishing of U.S.economy. on the one hand, as the author recommended, businesspeople can learn from the ten rules, which make their work more efficient. According to the institutionalists, information is not free of charge, and sometimes it is costly to the people in transactions.so, with the push of information revolution, the U.S.companies have greatly increased their produtivity.Meanwhile, the increase of production capacity has also absorbed more people to work and kept enlarging the profit margin. On the other hand, thanks to the economic policy from 1992 to 1999, the national economy has kept its balance in general. But, what if the information revolution ends? Dear readers, can we think more about the new economy? -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.

Formerly publisher and editor of Whole World Review, Kevin Kelly is the executive editor of Wired Magazine. He is also the highly regarded author of Out of Control (also published by Fourth Estate).