Kurzbeschreibung
The premise of the New-Media Survival Guide is that you don’t need to be a digital native to thrive in the digital era. If you are a traditionally trained print journalist, marketer, public relations professional, or other content creator, this book will help you understand the potential of new media not to threaten your career, but to transform and reinvigorate it.
Written by a journalist and blogger who personally witnessed the rise of new media and its empowering effects, this highly readable guide explains the key ideas behind online and social media. It covers blogging, content aggregation and curation, content marketing, e-books, multimedia tools, and ethics in six concise chapters; a longer chapter on social networks includes helpful advice on using Twitter, Facebook, LinkedIn, Tumblr, and Google+.
With extensive footnotes and resource lists, as well as eight profiles of leading new-media journalists, marketers, and thought leaders, the Guide offers a wealth of suggestions for further reading.
Whether you are currently working in a traditional media operation, looking for work, or freelancing, the New-Media Survival Guide will help position you not just to survive the new-media revolution, but to flourish in it.
Written by a journalist and blogger who personally witnessed the rise of new media and its empowering effects, this highly readable guide explains the key ideas behind online and social media. It covers blogging, content aggregation and curation, content marketing, e-books, multimedia tools, and ethics in six concise chapters; a longer chapter on social networks includes helpful advice on using Twitter, Facebook, LinkedIn, Tumblr, and Google+.
With extensive footnotes and resource lists, as well as eight profiles of leading new-media journalists, marketers, and thought leaders, the Guide offers a wealth of suggestions for further reading.
Whether you are currently working in a traditional media operation, looking for work, or freelancing, the New-Media Survival Guide will help position you not just to survive the new-media revolution, but to flourish in it.
