Never Eat Alone
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From Publishers Weekly
The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of relationships have always created great businesses," but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from "Warming the Cold Call" and "Managing the Gatekeeper" to following up, making small talk, "pinging" (or sending "quick, casual" greetings) and defining oneself to the point where one's missives become "the e-mail you always read because of who it's from." In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: "vulnerability... is one of the most underappreciated assets in business today"; "too many people confuse secrecy with importance." No one will confuse this book with its competitors.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Ferrazzi grew up in rural Pennsylvania, the son of a steelworker and a cleaning lady, yet his ability to connect with others led to a scholarship at Yale, a Harvard MBA, and a prestigious partnership at Deloitte Consulting. His skills at creating and maintaining a network of contacts are nothing short of those of a serious presidential contender. All business hopefuls seek to enter a sphere of players more powerful than themselves, and Ferrazzi says that sometimes all it takes is asking. The book is dense with suggestions. Seek out mentors to guide you and introduce you to the people you need to know and then become a mentor yourself. Use your initial conversation to show the other person what you have to offer them, and never keep score. Make others feel important by remembering their names and birthdays. And don't be afraid to open up and show vulnerability--it's a great icebreaker. Ferrazzi presents a whirlwind of ideas to widen your circle of contacts that goes way beyond the usual stale concepts of "networking." David Siegfried
Copyright © American Library Association. All rights reserved
Copyright © American Library Association. All rights reserved
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Die hilfreichsten Kundenrezensionen
24 von 25 Kunden fanden die folgende Rezension hilfreich:
5.0 von 5 Sternen
Connect for the Joy of It All!,
Von Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 110,000 Helpful Votes Globally) - Alle meine Rezensionen ansehen (TOP 500 REZENSENT)
Rezension bezieht sich auf: Never Eat Alone: And Other Secrets to Success, One Relationship at a Time (Gebundene Ausgabe)
Never Eat Alone is a rare, detailed glimpse into how those with no special access can connect to those they want to meet. For many people who are good at connecting, this activity becomes a way of life. It's a profession and a hobby. As such, connecting can become all consuming. Many will find that aspect of Mr. Ferrazzi's story to be unattractive. But I found his candor in this regard to be refreshing.If you step back from his enthusiasm for connecting, the mental attitudes and processes he describes are just what everyone needs to use who wants to be better connected and accomplish more. All of us know more than any one of us. If you take two equally talented young people in any field, the one who is better at connecting will live a more successful life than one who tries to go at everything as a lone ranger. I have known dozens of master connectors. They all do some variation of what Mr. Ferrazzi describes in this book. Here is how I would distill those lessons: 1. Decide who you want to meet to further your objective of accomplishing more. 2. Learn more about the person. 3. Find what you can do to help that person in an area where they care. 4. Develop a strategy to meet briefly face to face. 5. Share what you want to do to help when you meet. 6. Stay in touch with more ways to help. 7. Attend events where other master connectors attend and link into fields which are not naturally yours by becoming acquainted with these master connectors. 8. Study those who are very good at this. If you keep in mind the sheer pleasure of making a difference as you do this, you'll soon be a superb connector. I recommend undertaking this task on behalf of something you are passionate about such as a charity you support. One of the best parts of this book is that Mr. Ferrazzi is generous in sharing his mistakes. The world doesn't end for you as a connecting queen or king if you offend a poo-bah. You just pick yourself up and do better next time. I liked his humility about his limitations in other fields. Peter Drucker would have approved of Mr. Ferrazzi's decision to work on what he has a talent and love for, connecting, rather than try to become more competent at things that are difficult and unpleasant for him . . . like quantitative analysis. The story about how he got his start at Deloitte is worth the price of the book. Another strength of the book can be found in the excellent description of why people find President Clinton to be so compelling in person. Skip books about networking and relationship building. Read Never Eat Alone instead! Helfen Sie anderen Kunden bei der Suche nach den hilfreichsten Rezensionen
33 von 35 Kunden fanden die folgende Rezension hilfreich:
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Voll von anwendbaren Techniken,
Rezension bezieht sich auf: Never Eat Alone: And Other Secrets to Success, One Relationship at a Time (Gebundene Ausgabe)
Vor dem Kauf von "Never eat alone" war ich ein wenig skeptisch, ob es sich hierbei um eines dieser oberflächlichen Büchern mit ein paar einfachen Patentrezepten handeln würde, nach deren Anwendung man, Simsalabim, zum Meister-Netzwerker würde. Ich wurde, was das angeht, angenehm überrascht.Zunächst gefällt mir an Keith Ferrazzis Buch dessen angenehme Einstellung, beim Networken zunächst mal nicht daran zu denken, was das Gegenüber für einen selbst tun kann, sondern damit zu beginnen, womit man selbst dem Gegenüber helfen kann. Darüber hinaus sind seine mit Beispielen belegten Anregungen leicht nachvollziehbar und im Grunde für jedermann anwendbar. Was bei der Lektüre jedoch auch unmißverständlich klar wird, ist dass Networking richtig harte Arbeit ist. Dies verleiht dem Buch aus meiner Sicht einen deutlichen Mehrwert im Vergleich zu vielen Büchern, die nur allgemeines Blabla verbreiten. Ebenso wie die Tatsache, dass Ferrazzi deutlich darauf hinweist, dass alle Networking Werkzeuge ohne ein gewisses Mindestmaß an Substanz dahinter letztendlich nicht viel wert sind. Insgesamt also ein gutes Buch, welches zum Nachdenken anregt. Das einzige, was mich persönlich ein wenig gestört hat, waren die recht häufigen Verweise auf die "New Economy". Aber das ist bei Ferrazzis Branchenhintergrund vermutlich nicht zu vermeiden. Helfen Sie anderen Kunden bei der Suche nach den hilfreichsten Rezensionen
9 von 9 Kunden fanden die folgende Rezension hilfreich:
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Masterful Networking Tactics,
Von
Rezension bezieht sich auf: Never Eat Alone: And Other Secrets to Success, One Relationship at a Time (Gebundene Ausgabe)
Author Keith Ferrazzi is a master networker who claims that his Palm Pilot holds the names of 5,000 people who will take his phone calls. That’s a powerful claim. Starting as a self-made man of humble origins, Ferrazzi developed his social network by helping people and by developing and mastering the techniques for networking. Here, he shares his methods. His light, engaging and entertaining story will motivate those who want to enhance their social and business friendships. The author advocates generosity as the key to success. That’s a radical business concept, but he claims it works. It’s certainly worth a try. We recommend this book to people who want to be more social, make friends and expand their business connections. It should also prove invaluable for those who are sick of sitting at home on Saturday nights.
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