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The author documents a primative marketing operation in which local Nazi party cells were required to raise their own revenue to pay for rental of halls, speakers and materials from higher levels, and direct dues to the central party. Faced with this task, local leaders were forced to pay careful attention to which subjects could fill a hall. One of the most important was anti-Communism. While not addressing this point coherently, the author provides many clues. The Liberal-Democratic party was, he says, forced to adopt revolutionary rhetoric in order to keep their membership from switching over to the real Communist party. He excuses them, saying that they never really meant any of it, but even assuming that is true, how was the average citizen to know that? The distance from Berlin to Moscow is about 1000 miles. Certainly, many Germans knew what was going on in the Soviet Union, the forceable seperation of anything of value from anyone who owned it and, perhaps incidently, the incarceration and murder of those owners. Sheridan cites accounts of Communist suppression of 'bourgeoisis politics' in Berlin and mentions that the Nazis were perceived as the only group able to 'do something' about the threat.
In sum, many Germans who supported the Nazi party did so in reponse to a direct and credible threat to their persons and their property.
Once the party took power it was no longer dependent on the ability of its local leaders to market the product, and it was able to reveal more of its true character, which is more familiar to us.
(Well, that's my conclusion. Sheridan is somewhat an apologist for the Liberal Democrats, but his position does not, in my opinion, seriously interfere with his presentation.)
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