Yes, there are lots of "dear reader" type comments throughout the book. Yes, the examples and references are drawn from up-to-the-minute pop culture. And, yes, if you don't know very much about statistics and probability you can learn fairly "painlessly" in this book.
One drawback: you really, really need to read the entire book from start to finish to really understand all of the concepts. This is not a reference book in which you can "jump around" or just go to the parts you have questions about.
It's like being given a prescription for antibiotics; you really need to read every chapter in the book, to "take it all." Concepts build on previous chapters, up to the final chapter. Don't stop or you will miss out!
On the other hand, this is not a book for someone who wants to quickly, at-a-glance understand probability or who wants to get a solid definition of any statistical concept, such as confidence level or regression analysis. It is not specifically a reference book.
I confess, my prejudice is for more concise information without all the "fluff." On the other hand, I work with opinion survey statistics almost every day of my worklife, so I don't need to be lured in with tales of baseball (in which I have no interest) or discussions of what's behind the doors in Let's Make a Deal. (In fact, I have never, ever seen that show.)
However, if you are in business or education or health care and don't have a complete grasp of statistics, I recommend you read this book. If you want to better understand whether you should buy a lottery ticket or buy insurance and you don't understand probability theory, I recommend this book to you. If you read media and want to have a better understanding of polls, scientific experiments, clinical trials and don't understand statistics, then I recommend this book to you.
If this book piques your interest in the topics, I suggest you next obtain a couple of the more traditional, "duller" stat books that you can use as handy references for specific concepts. Of course, if you already have that much interest in stats, you probably already have those books. Or you know where to go online to find reference materials.
There are a few tiny, tiny little things that could have been better. I think he could have included the "name" for symbols, such as sigma when he first introduced them. Also, I don't like the way he would "jump" back and forth on examples.
Overall, I recommend this book.