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NBC: America's Network (Englisch) Taschenbuch – 1. August 2007

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Spanning eight decades from the beginnings of commercial radio to the current era of international consolidation and emerging digital platforms, this pioneering volume illuminates the entire course of American broadcasting by offering the first comprehensive history of a major network. Bringing together wide-ranging original articles by leading scholars and industry insiders, it offers a comprehensive view of the National Broadcasting Company (NBC) that brings into focus the development of this key American institution and the ways that it has intersected with, and influenced, the central events of our times. Programs, policy, industry practices and personnel, politics, audiences, marketing, and global influence all come into play. The story the book tells is not just about broadcasting but about a nation's attempt to construct itself as a culture - with all the underlying concerns, divisions, opportunities, and pleasures.

Based on unprecedented research in the extensive NBC archives, "NBC: America's Network" includes a timeline of NBC's and broadcasting's development, making it a valuable resource for students and scholars as well as for anyone interested the history of media in the United States.

Über den Autor und weitere Mitwirkende

Michele Hilmes is Professor of Media and Cultural Studies in the Department of Communication Arts and Director of the Wisconsin Center for Film and Theater Research at the University of Wisconsin-Madison. She is author of Only Connect: A Cultural History of Broadcasting in the United States and The Television History Book, among other books.

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3 von 3 Kunden fanden die folgende Rezension hilfreich
NBC: America's Network 14. Mai 2008
Von Book Lover Reviewer - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
This is a well-edited book that clearly details the history of the NBC network. The chapters are written by several authors who are experts of NBC's different eras and this makes for interesting reading. This book is a must-read for anyone who is studying Communications, Radio and TV, PR, Journalism, or just plain interested in television history in America.
2 von 2 Kunden fanden die folgende Rezension hilfreich
A Pleasant Surprise 14. September 2010
Von Roy Williams - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
I did not do any of homework on this book. I was expecting a work crammed with publicity photos along the lines of NBC's 75th birthday book: Bob Hope Specials, Daytime Soaps, life on the Ponderosa, Hill Street Blues, Miami Vice in living color.

This is not that.

Michelle Hilmes edited a serious study of the National Broadcasting Company. I learned how MCA (Lew Wasserman) saved NBC in the late 1950's and 60's. This in turn broadened my insight into Sonny Werblin's ownership of the AFL New York Jets (and Casey Wasserman's possible involvement with a future NFL team here in Los Angeles). I now understand why General Sarnoff and his son were destructive forces in the long run. And I rethought my estimation of Pat Weaver. He's still a giant, but a doomed one under Sarnoff. General Electric is (happily) leaving the scene at NBC. Comcast presents another chapter in the life of the company.

I am disappointed about the lack of insight into why NBC Radio was destroyed by GE or by Grant Tinker. Howard Stern's movie {Private Parts} draws a better picture of "creative destruction" at 30 Rock. A picture repeating itself on NBC Television now.

In sum, NBC America's Network is a very worthwhile work. CBS has dozens of books and films about it. ABC has many personal books about it by people who work there or at ESPN. Rupert Murdoch spun a small cottage industry about his media empire --and it is his-- of newspapers and Fox cable. NBC escaped until now.
Losing our common communications 14. Mai 2014
Von M. Jenkins - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
While we, in the U.S., have been distracted by monkey-trial after monkey-trial, we have have missed seeing and preserving key elements of modern society and community. Broadcast media (radio) was a key element in moving democracy and connections across the North American continent. It worked. Then, we lost it.

NBC was both a prime player in the 20th century reinforcement of an American community. This study shows how it worked and then how it was lost. For anyone concerned about where we are (in politics, civics and, even, family and more) this is an informed guide.

Oh, yes. Well written and well researched.
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